ChatGPT Prompts for VP of Product Marketing

This mega-collection is your ultimate library of ChatGPT prompts for paid media and product marketing leaders.

Whether you’re running campaigns, planning launches, building positioning frameworks, or enabling sales, you’ll find structured, plug-and-play prompt templates that cut guesswork and accelerate execution.

Each prompt comes with context, why it matters, and 10 expert hacks to maximize its impact.

Strategic Positioning Framework Builder

Prompt

Role: Category-design strategist. Objective: Craft a positioning framework that differentiates [Product] in the [Category] market.

Inputs:

1. Competitive_landscape.xlsx (competitor, tagline, feature GAP, price)
2. ICP_research.pdf (needs, objections, desired outcomes)
3. Vision_statement.txt

Deliverable (Markdown):

• Positioning Canvas (For _:  who _: , [Product] is _:  that _: …)
• Key Proof Points & RTBs (≤5)
• Differentiation Pillars table (Pillar / Evidence / Competitive counter)
• Messaging Do’s & Don’ts list
• Risk & Mitigation notes

Process (silent): GAP analysis → craft promise → test against evidence.

QA checklist:

• Promise ≤25 words, benefits quantified.
• At least one proof for each pillar.
• No claims contradicted by inputs.

How can it help you?

Gives you a crystal-clear, defendable market position you can cascade into every asset.

How to get the most out of this prompt?

1. Ask for a one-slide CEO summary.
2. Generate objection-handling FAQs.
3. Create tagline variations.
4. Map position to Gartner Magic Quadrant axes.
5. Draft analyst-briefing bullets.
6. Suggest risk-reduction social proof.
7. Build a quick A/B headline test plan.
8. Produce internal comms email.
9. Create a graphic concept brief.
10. Export the canvas to Miro JSON.

Audience Persona Deep-Dive Synthesis

Prompt

Role: Qual-quant synthesis specialist. Objective: Produce 3 data-rich personas for [Segment].

Inputs: Survey_data.csv, Interview_notes.docx, Usage_analytics.parquet

Output:

• Persona Card (Name, Role, Goals, KPIs, Tech stack, Objections)
• Day-in-the-life timeline (ASCII)
• Buying-committee map
• Content & channel preferences heat-map

QA: each persona backed by ≥3 data points; avoids stereotypes; completes in ≤2 pages/persona.

How can it help you?

Replaces gut-feel avatars with evidence-backed targets for messaging, content, and sales plays.

How to get the most out of this prompt?

1. Generate user-journey empathy map.
2. Provide persona comparison matrix.
3. Draft targeted email subject lines.
4. Suggest conference shortlist.
5. Create sales discovery questions.
6. Map persona to product features.
7. Output localisation cues.
8. Build storytelling hooks.
9. Provide photo style guide.
10. Export persona cards as PDF.

Value Proposition Messaging Matrix

Prompt

Role: Messaging architect. Goal: Create elevator, 30-sec, and long-form value props for [Product].

Inputs: Positioning Canvas (Prompt #1 output), Persona Cards.

Deliverable:

• Three-tier message ladder (Elevator / 30-sec / 1-min)
• Pain-Benefit-Proof table per persona
• Feature-Benefit mapping sheet
• Tone & Voice guardrails

QA: benefits framed in customer KPI terms; proof quantified; tone matches brand guide.

How can it help you?

Equips every customer-facing rep with consistent, resonant language.

How to get the most out of this prompt?

1. Create LinkedIn “about” blurb.
2. Draft homepage hero copy.
3. Provide localisation notes.
4. Generate SDR voicemail script.
5. Produce press-release boilerplate.
6. Add objection-counter bullets.
7. Build keyword list for SEO.
8. Create slide title bank.
9. Suggest NPS survey vernacular.
10. Export to CMS snippet library.

Category Narrative & Thought-Leadership Play

Prompt

Role: Narrative designer. Objective: Craft a 12-month thought-leadership roadmap that seeds a new category narrative.

Inputs: Vision deck, Trend_reports.pdf, Exec POV bullets.

Deliverable:

• Category Narrative Story Arc (Set-up → Conflict → Resolution)
• Quarterly Flagship Content pillars
• Hero assets list (ebook, webinar, research)
• Distribution & amplification plan
• Success metrics

QA: narrative <250 words; pillars ladder to story arc; metrics include leading & lagging.

How can it help you?

Positions your company as the agenda-setter, not follower, in analyst and media eyes.

How to get the most out of this prompt?

1. Draft keynote outline.
2. Provide analyst pitch email.
3. Map narrative to industry events.
4. Produce podcast episode ideas.
5. Generate byline article titles.
6. Build influencer outreach list.
7. Suggest LinkedIn POV cadence.
8. Create narrative scorecard.
9. Develop internal training deck.
10. Output risk watch-list.

Market Requirements Document (MRD) Generator

Prompt

Role: Product-market fit gatekeeper. Objective: Build an MRD for feature set [Codename].

Inputs: Customer_Pain_rankings.csv, Win-loss field notes, Competitive gaps.

Output:

• Problem statements (ranked)
• Must/Should/Could requirements table
• KPI impact forecast
• Acceptance criteria
• Stakeholder sign-off grid

QA: each requirement ties to persona pain; KPIs quantified; sign-off owners named.

How can it help you?

Gives product/engineering an unambiguous spec rooted in revenue impact.

How to get the most out of this prompt?

1. Draft PR-FAQ (Amazon style).
2. Provide design sprint brief.
3. Generate risk register.
4. Add dependency map.
5. Suggest beta-customer list.
6. Create Jira epic skeleton.
7. Build launch tier classification.
8. Output trade-off matrix.
9. Produce CFO cost note.
10. Tag roadmap themes.

Product Launch Command-Center Plan

Prompt

Role: GTM launch director. Objective: Orchestrate a Tier-1 launch hitting GA on [Date].

Inputs: Launch_tier_guidelines.pdf, Feature spec, Budget $[ ].

Deliverable:

• Work-back timeline (Gantt ASCII)
• Cross-functional RACI (PM, PMM, Sales, CS, Ops, PR)
• Asset checklist & owners
• Launch OKR dashboard spec
• Risk & Go/No-Go criteria

QA: timeline meets hard date; resource hours ≤ budget; risks have mitigations.

How can it help you?

Turns chaos into a repeatable, disciplined GTM machine.

How to get the most out of this prompt?

1. Auto-generate swarm Slack channels.
2. Provide exec status template.
3. Draft embargoed press email.
4. Map social hype timeline.
5. Suggest customer advisory board preview.
6. Output design file checklist.
7. Build booth-demo plan.
8. Create post-launch retro doc.
9. Produce “train the trainer” slides.
10. Generate ROI look-back model.

Competitive Battlecard Forge

Prompt

Role: Competitive-intelligence lead. Goal: Produce sales-ready battlecards for [3 competitors].

Inputs: Public_pricing.csv, G2_reviews.json, Internal win-loss.

Output:

• 1-page battlecard per competitor (Position, Strengths, Landmines, Trap Questions, Objection counters)
• Deal-stage usage guide
• Currency & update cadence

QA: no unsubstantiated claims; trap questions ethically framed; PDF ≤1 page each.

How can it help you?

Arms reps with fast, confidence-boosting intel at the exact moment of objection.

How to get the most out of this prompt?

1. Generate Gong snippet tags.
2. Provide enablement quiz.
3. Build Slack “intel” bot reply.
4. Suggest red-team call script.
5. Create delta-tracker for roadmap shifts.
6. Output region-specific variants.
7. Produce exec escalation brief.
8. Add partner positioning notes.
9. Draft public versus private talk tracks.
10. Export InDesign-ready template.

Analyst Relations Briefing Kit

Prompt

Role: AR program owner. Objective: Prepare next Gartner/Forrester briefing.

Inputs: Product_roadmap.pptx, Customer_logo_list, Latest ARR numbers.

Deliverable:

• 30-min briefing deck outline (Problem, Differentiation, Proof, Roadmap)
• Analyst Q-prep doc (tough Qs + answers)
• Evidence appendix (case data, benchmarks)
• Post-briefing follow-up plan

QA: deck ≤10 slides; responses cite data; follow-up ≤48 h timeline.

How can it help you?

Maximises analyst influence on MQ/Wave placement and inbound leads.

How to get the most out of this prompt?

1. Draft briefing invitation email.
2. Provide demo script.
3. Generate comparative ROI sheet.
4. Map evidence to evaluation criteria.
5. Create note-taking template.
6. Produce competitive seal-the-deal story.
7. Suggest social amplification.
8. Output renewal influence KPI.
9. Build risk of disclosure log.
10. Export PDF handout.

Pricing & Packaging Validation Study

Prompt

Role: Monetisation researcher. Goal: Test willingness-to-pay (WTP) and value metrics.

Inputs: Conjoint_survey_design.docx, Customer_sample.csv.

Deliverable:

• WTP curve graph
• Optimal bundle mix table
• Cannibalisation risk analysis
• Recommendation memo to ELT

QA: sample size ≥95% CI; assumptions listed; memo ≤2 pages.

How can it help you?

Grounds monetisation moves in data, not guesses.

How to get the most out of this prompt?

1. Ask for Van Westendorp fallback.
2. Provide survey invite email.
3. Generate chart deck.
4. Output regional price suggestions.
5. Map upgrade paths.
6. Draft internal FAQ.
7. Suggest comms for existing customers.
8. Build sensitivity to discounting.
9. Create CFO payback calc.
10. Export SPSS syntax.

Sales Enablement Content Map

Prompt

Role: Enablement architect. Objective: Audit and roadmap all seller assets.

Inputs: Asset_inventory.xlsx (title, date, persona, stage), Win-rate_by_asset.csv.

Output:

• Coverage heat-map (Persona × Funnel stage)
• Sunset / Refresh / Create list
• Prioritised roadmap (Impact, Effort, Owner)
• Alignment matrix to Go-To-Market plays

QA: duplicates flagged; roadmap hours ≤ capacity; KPIs set per asset.

How can it help you?

Ensures sellers have the exact right content at the right moment, boosting win-rates.

How to get the most out of this prompt?

1. Draft new deck template brief.
2. Provide onboarding course outline.
3. Generate micro-learning scripts.
4. Build CMS tagging taxonomy.
5. Add field feedback loop.
6. Output “content expiry” alert rule.
7. Map SDR cadence triggers.
8. Create A/B test plan for leave-behinds.
9. Produce quarterly usage report spec.
10. Export PPT placeholder deck.

Voice of Customer (VoC) Insight Report

Prompt

Role: Customer-insight analyst. Goal: Synthesize survey, NPS, support, and social data into actionable insights.

Inputs: NPS_responses.csv, Zendesk_tags.json, Social_mentions.csv

Deliverable:

• Thematic sentiment clusters with volumes & CSAT deltas
• Top 5 Improvement Opportunities (impact, effort)
• Quote bank (permission checked)
• Executive dashboard wireframe

QA: themes >5% frequency; anonymise PII; improvement opps tied to product area.

How can it help you?

Gives product & CX clear, quantified direction straight from customer voice.

How to get the most out of this prompt?

1. Generate heat-map for sentiment by persona.
2. Provide alert threshold rules.
3. Draft customer council invite.
4. Produce PR testimonial snippets.
5. Map feedback to roadmap items.
6. Output API spec for auto-ingest.
7. Create quarterly trend comparison.
8. Suggest KPI for VoC program health.
9. Generate internal newsletter draft.
10. Export insights slide deck.

Win-Loss Analysis Engine

Prompt

Role: Sales-PMM liaison. Objective: Automate & analyse win-loss interviews across 50 deals.

Inputs: Interview_transcripts.docx, CRM_outcomes.csv.

Deliverable:

• Win vs. Loss driver table (frequency, revenue impact)
• Deal stage leakage diagram
• Competitive takeaway cheat-sheet
• Action recommendation matrix (Product, Sales, Pricing)

QA: sample covers ≥20 wins & 20 losses; bias mitigations noted.

How can it help you?

Pinpoints root causes behind wins/losses and feeds them back into roadmap & enablement.

How to get the most out of this prompt?

1. Generate exec infographic.
2. Provide interview question bank.
3. Suggest CS follow-up on near-losses.
4. Build machine-learning trend flag.
5. Export anonymised quotes.
6. Map to messaging gaps.
7. Create quarterly KPI tracker.
8. Draft board summary memo.
9. Produce competitor pattern chart.
10. Tag CRM fields for future capture.

Product Demo Storyboard & Script

Prompt

Role: Demo experience designer. Goal: Build a 7-min high-impact demo storyline.

Inputs: Persona goals, Top differentiators list, Live product access.

Output:

• Storyboard frames (Problem → Wow → Proof → CTA)
• Click-path script with timestamps
• Talk track & objection handles
• Success metric (demo→SQL %)

QA: demo <7 min; Wow moment within 90 sec; script jargon-free.

How can it help you?

Ensures every AE tells the same persuasive story that lands value fast.

How to get the most out of this prompt?

1. Produce video shot-list.
2. Create demo environment checklist.
3. Provide fallback offline deck.
4. Draft follow-up email template.
5. Suggest interactive poll insert.
6. Output localisation cues.
7. Build metrics overlay slides.
8. Generate webinar variant.
9. Map demo cues to persona pains.
10. Export teleprompter script.

Customer Proof & Case Study Pipeline

Prompt

Role: Customer-evidence lead. Objective: Build a repeatable engine for generating 12 case studies/year.

Inputs: High-ARR_account_list.xlsx, CS satisfaction scores.

Output:

• Candidate prioritisation table (Impact × Willingness × Story angle)
• Outreach email templates
• Production timeline & SLA
• Content format variants (PDF, video, webinar)

QA: pipeline >2× annual goal; legal approval steps listed.

How can it help you?

Keeps a steady stream of fresh proof points fueling PR, sales, and analyst needs.

How to get the most out of this prompt?

1. Draft survey to gauge willingness.
2. Provide incentive plan.
3. Generate video storyboard.
4. Suggest metric capture template.
5. Create co-marketing agreement.
6. Output translation guidelines.
7. Build highlight clip plan.
8. Produce case-study Hub tagging.
9. Map case to persona pain.
10. Export update reminder calendar.

Cross-Functional Launch Retro Analysis

Prompt

Role: Continuous-improvement PMM. Goal: Run a data-driven retro 30 days post-launch.

Inputs: Launch_metrics.csv, Feedback_forms.docx, Incident_log.xlsx.

Deliverable:

• Goal vs. Actual scoreboard
• What Went Well / Didn’t matrix (evidence-backed)
• Root-cause 5-Whys for misses
• Improvement backlog (size, owner, sprint)

QA: all claims linked to data; backlog prioritised by impact.

How can it help you?

Turns every launch into a learning loop that compounds efficiency and impact.

How to get the most out of this prompt?

1. Generate retro meeting agenda.
2. Provide anonymous feedback survey.
3. Create exec highlights slide.
4. Build KPI trendline chart.
5. Suggest process change RACI.
6. Output shareable summary GIF.
7. Map tech debt items.
8. Produce kudos shoutout list.
9. Add risk prevention checklist.
10. Schedule next retro auto-invite.

GTM Performance Dashboard Spec

Prompt

Role: BI liaison PMM. Objective: Define a live dashboard tracking messaging, content, and launch KPIs.

Inputs: KPI_list.xlsx, Data_source_schema.sql.

Output:

• Wireframe (JSON)
• Chart type & query per KPI
• Drill-down paths
• Alert thresholds (Slack & email)
• Data freshness SLA

QA: matches naming conventions; refresh ≤1 h; PII masked for shared views.

How can it help you?

Gives PMM and execs a single pane of glass to catch GTM issues early.

How to get the most out of this prompt?

1. Provide Looker YAML.
2. Draft user permission table.
3. Suggest color-blind safe palette.
4. Build mobile view spec.
5. Create onboarding doc.
6. Generate anomaly detection rules.
7. Map dashboard tiles to OKRs.
8. Output mock-data sample.
9. Add glossary sidebar copy.
10. Produce training video outline.

Product Naming & Branding Sprint

Prompt

Role: Brand strategist. Goal: Deliver a fit-for-trademark product name in 10 days.

Inputs: Naming_criteria.docx, TM_search_API key, Competitor names.

Output:

• Name shortlist (phonetic score, SEO, TM class check)
• Rationale & mood board keywords
• Survey test plan
• Final recommendation memo

QA: names ≤3 syllables; domains available; passes TM search snapshot.

How can it help you?

Avoids six-month naming deadlocks and trademark surprises.

How to get the most out of this prompt?

1. Generate tagline options.
2. Provide visual identity cues.
3. Draft internal vote survey.
4. Produce linguistics risk table.
5. Suggest go-to-market reveal plan.
6. Output boilerplate copy.
7. Map name to brand archetype.
8. Create domain purchasing SOP.
9. Generate logo brief.
10. Export international language check matrix.

Growth Story for Public Relations

Prompt

Role: PR narrative crafter. Objective: Turn Q[ ] product milestones into media-ready story angles.

Inputs: Milestone_list.xlsx, Customer wins, Data stats.

Deliverable:

• Hook matrix (Trend-Hijack, Vision, Social Proof)
• Press release skeleton (headline, sub-head, quotes)
• Target journalist list (beat, angle)
• KPI forecast (pickup, backlinks)

QA: hooks newsworthy; quotes attributed; KPIs realistic vs. past data.

How can it help you?

Increases earned media share of voice without bloated agency cycles.

How to get the most out of this prompt?

1. Draft embargo pitch mails.
2. Provide Q&A sheet.
3. Suggest thought-leadership op-ed outline.
4. Create social teaser copy.
5. Build media monitoring query.
6. Output coverage scorecard.
7. Generate crisis fallback statement.
8. Map quote bank to execs.
9. Produce photo/media kit checklist.
10. Export Cision upload CSV.

Partner Enablement Toolkit

Prompt

Role: Ecosystem PMM. Goal: Equip partners to co-sell and co-market [Product].

Inputs: Partner_tiers.xlsx, Product messaging matrix.

Output:

• Enablement asset bundle list (deck, FAQ, battlecard)
• Training curriculum outline
• Certification quiz (Q&A)
• MDF claim process guide

QA: assets map to tier; quiz ≥10 Qs; MDF guide compliant.

How can it help you?

Multiplies reach through ecosystem without diluting message control.

How to get the most out of this prompt?

1. Draft co-branding guidelines.
2. Generate joint webinar template.
3. Provide incentive ladder.
4. Create partner portal sitemap.
5. Output quarterly scorecard.
6. Suggest onboarding email series.
7. Build Slack Connect pilot plan.
8. Produce renewal reminder triggers.
9. Map partner feedback loop.
10. Export certification badge artwork.

Quarterly Product Marketing OKR Cascade

Prompt

Role: PMM chief of staff. Objective: Align PMM squad OKRs to corporate goals.

Inputs: Corporate_OKRs.docx, PMM_capacity.xlsx.

Deliverable:

• OKR tree (Company → PMM → Individual)
• Key initiatives list & resource hours
• KPI definitions sheet
• Check-in cadence calendar

QA: each key result measurable; hours ≤ capacity; cadence ≤2 weeks.

How can it help you?

Keeps every PMM sub-team pointed at the same north-star with clear accountability.

How to get the most out of this prompt?

1. Output Notion template.
2. Generate kickoff workshop agenda.
3. Provide progress-tracking sheet.
4. Suggest retro template.
5. Add color-coded risk flags.
6. Create Slack reminder bot script.
7. Produce leadership scorecard slide.
8. Map OKR rewards policy.
9. Build survey for morale pulse.
10. Export CSV for BI integration.

With these 20 ChatGPT prompt frameworks, you now have a full-spectrum playbook for scaling both paid media and product marketing initiatives.

From building positioning frameworks and crafting narratives to automating reporting, running tests, and orchestrating flawless launches, each template saves time and helps you make data-driven, high-confidence decisions.

Use this library as your always-on assistant—revisit often, adapt to your needs, and watch your strategy level up with every campaign cycle.