Your competitive advantage as a distributor is breadth: you represent 200+ manufacturers and give customers one-stop access to thousands of SKUs across multiple categories. But that breadth also creates complexity. Customers, as well as your internal sales reps, often struggle to navigate extensive catalogs that span multiple manufacturers, each with distinct naming conventions, specifications, and documentation.

Slow or generic responses frustrate buyers. Sales teams spend valuable time searching for product information instead of selling. Opportunities slip to faster competitors Docket’s AI Product Concierge turns your breadth into an advantage — helping customers find the right products instantly, qualify themselves through intelligent conversation, and connect directly with your sales team when they’re ready to buy.