ChatGPT prompts for Head of Digital

This master collection of B2B growth and demand-generation prompts is built for CMOs, growth strategists, digital marketers, and RevOps leaders who need execution-ready outputs—fast. Each prompt takes your real data and goals, then delivers structured plans, creative assets, forecasts, and reports you can deploy immediately. From annual roadmaps and ABM plays to CRO audits, martech gap analyses, and competitive benchmarking, this AI-powered library will help you cut planning time, boost ROI, and align teams around measurable growth.

Annual Digital-Growth Roadmap

Prompt

You are a B2B growth strategist. Draft a 12-month digital roadmap for [industry/type of company] whose goals are [list SMART goals]. Constraints: budget of $[x], team of [y] FTEs, major markets [list]. Deliverables: quarter-by-quarter objectives, key initiatives per channel, KPI targets, required martech/tools, and risk mitigations. Output as a concise plan with tables where helpful.

How can it help you?

Cuts days of white-boarding into minutes by giving you a structured, KPI-aligned plan that you can refine and socialise.

How to get the most out of this prompt?

1. Ask for an executive-summary slide deck.
2. Request cost-benefit analysis for each initiative.
3. Have ChatGPT flag quick-win projects.
4. Generate a Gantt chart via CSV for PM import.
5. Translate the plan into OKRs.
6. Layer in region-specific tactics.
7. Add head-count requirements by role.
8. Build a risk heat-map.
9. Ask for benchmarks vs. industry medians.
10. Create a one-page board update.

Channel Mix Optimizer

Prompt

Given last year’s data CSV (cols: channel, spend, pipeline $, CAC, ROI%), recommend an optimized 6-month channel mix. Priority metrics: ROI > [x]%, CPL < [y], balanced pipeline across [segments]. Return: spend reallocation table, rationale per change, impact forecast, and sensitivity analysis.

How can it help you?

Automates the number-crunching so you can focus on big-picture reallocations, not spreadsheet gymnastics.

How to get the most out of this prompt?

1. Simulate best-/worst-case scenarios.
2. Visualise with waterfall charts.
3. Add incremental lift estimates.
4. Ask for a CFO-friendly memo.
5. Include “test budget” recommendations.
6. Build alerts for KPI variance.
7. Factor in seasonality curves.
8. Suggest in-channel optimization tactics.
9. Tie changes to sales capacity.
10. Generate an FAQ for stakeholders.

Integrated Demand-Gen Campaign Blueprint

Prompt

Design a 3-month integrated demand-gen campaign targeting [persona] in [industry]. Objectives: generate [x] MQLs and [y] SQLs. Include: messaging hierarchy, content assets, nurture stream, paid/organic channels, timeline, KPIs, and SLA with sales.

How can it help you?

Gives you a ready-to-run playbook that aligns content, media, and ops—accelerating pipeline without silos.

How to get the most out of this prompt?

1. Ask for creative briefs per asset.
2. Build UTM conventions.
3. Get copy variants for A/B tests.
4. Generate HubSpot workflow steps.
5. Request persona pain-point mapping.
6. Include retargeting cadences.
7. Build SDR talk-tracks.
8. Include localisation notes.
9. Ask for budget split by stage.
10. Derive a post-campaign review template.

Website CRO Audit

Prompt

Act as a CRO consultant. Audit www.[your-site].com (screenshots attached) for conversion friction in funnel: homepage → solution page → demo form. Provide: heuristic scorecard, prioritised fixes (impact/effort matrix), AB-test ideas, and quick-win copy tweaks.

How can it help you?

Instant expert eyes highlight revenue leaks and furnish an action backlog for dev/design teams.

How to get the most out of this prompt?

1. Generate variant wireframes.
2. Produce copy test hypotheses.
3. Suggest accessibility fixes.
4. Map technical SEO issues.
5. Recommend personalisation rules.
6. Provide heat-map expectations.
7. Calculate potential uplift.
8. Draft Jira tickets automatically.
9. Summarise for leadership.
10. Offer follow-up analytics tagging plan.

Martech Stack Gap Analysis

Prompt

Compare our current martech stack (list platforms) against best-in-class B2B stacks for [company size]. Identify redundant tools, capability gaps, integration pain points, and cost-saving opportunities. Deliver: gap-analysis matrix, replacement recommendations, and 12-month migration roadmap.

How can it help you?

Saves months of vendor demos by spotlighting overlap, under-utilisation, and strategic upgrades.

How to get the most out of this prompt?

1. Request ROI models for replacements.
2. Generate RFP checklists.
3. Draft stakeholder comms plan.
4. Map data-flow diagrams.
5. Suggest contract negotiation levers.
6. Provide change-management timeline.
7. Build a risk log.
8. Benchmark licensing costs.
9. Recommend in-house vs. outsource.
10. Output executive-ready decision doc.

Account-Based Marketing (ABM) Planner

Prompt

Create a 90-day ABM plan targeting top 20 accounts (names & firmographics provided). Include: tiering strategy, plays per tier, personalised content ideas, orchestration across sales/marketing, KPIs, and reporting cadence.

How can it help you?

Transforms scattered account pursuits into a synchronised, metrics-driven program.

How to get the most out of this prompt?

1. Ask for 1:1 email sequences.
2. Generate LinkedIn ad copy.
3. Suggest gifting triggers.
4. Build account score formulas.
5. Draft executive sponsor outreach templates.
6. Produce case-study match-ups.
7. Create dashboard spec for ops.
8. Outline SDR enablement sessions.
9. Insert renewal/expansion play.
10. Generate quarterly review deck.

C-Suite Performance Dashboard Brief

Prompt

Summarise Q3 digital performance for exec review. Data attached (CSV). Deliver one slide per area: traffic, pipeline, revenue, ROI, channel highlights, risks. Include narrative insights and next-quarter priorities.

How can it help you?

Turns rows of data into board-level storytelling, saving you hours and sharpening strategic perception.

How to get the most out of this prompt?

1. Provide slide visuals in PPTX.
2. Draft speaker notes.
3. Flag anomalies needing deep-dive.
4. Suggest metric definitions.
5. Provide backup appendix tables.
6. Tailor to CFO vs. CRO interests.
7. Add competitive benchmark slide.
8. Offer FAQ for tough questions.
9. Include glossary.
10. Generate follow-up action items.

SEO Content Cluster Generator

Prompt

For the keyword “[core topic]” in [industry], generate a pillar-plus-cluster content plan aimed at buyers in awareness and consideration stages. Return: 1 pillar piece outline, 8 cluster articles (titles, H2s), target keywords, search intent, and internal-link map.

How can it help you?

Gives content writers a ready-made roadmap that ranks faster and converts better.

How to get the most out of this prompt?

1. Produce meta descriptions.
2. Suggest featured-snippet angles.
3. Generate FAQ schema.
4. Map assets to funnel stages.
5. Provide visual-asset briefs.
6. Estimate traffic potential.
7. Recommend CTAs.
8. Localise for secondary regions.
9. Draft outreach email for backlinking.
10. Add repurposing ideas (webinar, infographic).

Persona-Based Nurture Sequence Builder

Prompt

Create a 6-email nurture for persona “[role]” at mid-market [industry] companies. Goal: move from MQL to SQL in 30 days. Requirements: pain-led subject lines, storytelling format, progressive CTAs escalating commitment, and personalisation tokens ready for Marketo.

How can it help you?

Delivers conversion-ready copy that feeds smoothly into your automation platform.

How to get the most out of this prompt?

1. Provide plain-text + HTML versions.
2. Suggest send-time optimisation.
3. Add SMS touchpoints.
4. Generate dynamic snippets.
5. Include unsubscribe rescue email.
6. Offer GDPR-compliant footer text.
7. Recommend A/B subject tests.
8. Provide language variants.
9. Map each email to lead score increments.
10. Produce follow-up SDR call script.

Paid-Media Budget Split Simulator

Prompt

Allocate a $[x] paid budget across LinkedIn, Google Search, Display, and Review Sites for Q4. Inputs: past CPLs, funnel conversion rates, max CPA thresholds, and strategic priority weighting (lead quality 60%, volume 40%). Return: spend distribution, forecasted leads & pipeline, and breakeven analysis.

How can it help you?

Lets you preview outcomes before you pull the trigger—so you invest with confidence.

How to get the most out of this prompt?

1. Factor in bid inflation trends.
2. Model diminishing returns curves.
3. Include brand vs. non-brand search split.
4. Suggest daily budgets.
5. Show pacing calendar.
6. Provide creative rotation rules.
7. Add first-party data audiences.
8. Build alert thresholds.
9. Export CSV for platform import.
10. Draft optimisation checklist.

Competitive Digital Benchmark Report

Prompt

Compare our digital footprint with [3 competitor URLs]. Metrics: monthly traffic, domain authority, ad spend range, tech stack, social engagement, content cadence, and estimated share of voice. Deliver a SWOT-style summary and tactical counter-moves.

How can it help you?

Arms you with intel to outmaneuver competitors and justify resource shifts.

How to get the most out of this prompt?

1. Generate interactive charts.
2. Request historical trendlines.
3. Add partner-ecosystem comparison.
4. Provide keyword overlap analysis.
5. Suggest differentiation angles.
6. Identify acquisition targets.
7. Map content gaps.
8. Build red-team attack plan.
9. Rate competitor CRO.
10. Generate press-release counter-messaging.

Vendor RFP Draft Assistant

Prompt

Draft an RFP for selecting a [service/software] vendor. Include: project scope, success criteria, integration needs, data-security requirements, evaluation rubric, timeline, and submission template.

How can it help you?

Standardises vendor selection, reduces back-and-forth, and protects you from hidden costs.

How to get the most out of this prompt?

1. Add weighted scoring grid.
2. Insert budget ceiling language.
3. Include reference-check questions.
4. Provide NDA template.
5. Suggest phased payment terms.
6. Build demo script.
7. Create risk clauses.
8. Provide evaluation workshop agenda.
9. Generate executive summary.
10. Offer rejection email template.

Digital Crisis-Comms Playbook

Prompt

Create a step-by-step digital crisis communication plan for scenarios: data breach, product outage, and executive misconduct rumour. Cover: monitoring triggers, stakeholder mapping, comms channels, holding statements, escalation tree, and post-mortem review.

How can it help you?

Pre-built protocols mean you respond in minutes, not hours—protecting brand equity.

How to get the most out of this prompt?

1. Draft social media responses.
2. Produce internal comms email.
3. Create press release skeletons.
4. Build sentiment-tracking dashboard.
5. Provide legal review checklist.
6. Map media contact list.
7. Simulate tabletop exercise.
8. Offer training deck.
9. Define SLAs per severity.
10. Add lessons-learned log template.

Social Governance Framework

Prompt

Design a social-media governance doc for a global B2B firm. Include: roles & responsibilities, approval workflows, brand voice guidelines, crisis escalation, legal compliance (GDPR/CCPA), and employee-advocacy policy.

How can it help you?

Reduces brand-risk while empowering teams to post confidently.

How to get the most out of this prompt?

1. Create platform-specific cheat-sheets.
2. Add tone-of-voice examples.
3. Produce escalation flowchart.
4. Provide community-management FAQs.
5. Suggest audit cadence.
6. Include template calendars.
7. Build access-rights matrix.
8. Generate training checklist.
9. Recommend social-listening KPIs.
10. Draft influencer-collaboration clauses.

A/B Test Hypothesis Generator

Prompt

Based on [landing page URL] analytics (bounce %, CTR, form-completion), generate 15 A/B test hypotheses ranked by potential impact and ease. Provide: element to test, rationale, estimated uplift range, and measurement plan.

How can it help you?

Fills your experiment backlog with data-driven ideas—no more guessing.

How to get the most out of this prompt?

1. Ask for multi-variant roadmap.
2. Suggest needed tracking setup.
3. Provide sample design mockups.
4. Include statistical power calc.
5. Map to audience segments.
6. Add post-test rollout guidance.
7. Tie to revenue impact.
8. Generate Jira tickets.
9. Recommend sunset criteria.
10. Offer documentation template.

Digital Transformation Charter

Prompt

Draft a transformation charter to modernise digital operations over 18 months. Sections: vision, success metrics, workstreams (people/process/tech), governance model, milestones, budget, and change-management tactics.

How can it help you?

Acts as your north star, aligning cross-functional leaders and unlocking funding.

How to get the most out of this prompt?

1. Add stakeholder map.
2. Provide comms timeline.
3. Build risk mitigation table.
4. Create milestone roadmap slide.
5. Suggest quick wins.
6. Include talent-assessment rubric.
7. Draft executive sponsor brief.
8. Develop KPI dashboard spec.
9. Produce staff upskilling plan.
10. Offer quarterly health-check survey.

Employee-Advocacy Program Kit

Prompt

Design a LinkedIn employee-advocacy program to amplify thought-leadership content. Define: participant criteria, onboarding, content distribution workflow, incentive structure, legal guardrails, and success KPIs.

How can it help you?

Turns your staff into a trust-building megaphone without eroding compliance.

How to get the most out of this prompt?

1. Create kickoff deck.
2. Generate weekly content newsletter template.
3. Provide gamification leaderboard.
4. Draft ambassador spotlight posts.
5. Build opt-in/opt-out forms.
6. Include social-selling tips.
7. Suggest testimonial capture.
8. Map analytics dashboard.
9. Outline quarterly survey.
10. Produce ROI calculation sheet.

Data Governance & Compliance Checklist

Prompt

Compile a checklist to audit digital-marketing data practices for GDPR, CCPA, and ISO-27001 compliance. Cover: consent capture, data retention, third-party sharing, breach procedures, and DPIA triggers.

How can it help you?

Mitigates hefty fines and fortifies customer trust.

How to get the most out of this prompt?

1. Generate policy templates.
2. Suggest DPO reporting cadence.
3. Build training materials.
4. Include vendor compliance scorecard.
5. Offer audit log template.
6. Draft breach notification email.
7. Provide risk-rating matrix.
8. Map data flow diagrams.
9. Add record-of-processing-activities sheet.
10. Recommend monitoring tools.

Digital Team Upskilling Plan

Prompt

Create a 12-month skilling roadmap for a 10-person digital team (roles listed). Deliver: skill gap analysis, courses/certifications, mentoring structure, budget, and success metrics.

How can it help you?

Future-proofs your talent bench and boosts retention.

How to get the most out of this prompt?

1. Suggest internal lunch-and-learn topics.
2. Align skills to OKRs.
3. Include certification deadlines.
4. Provide peer-coaching matrix.
5. Recommend conference shortlist.
6. Add quarterly progress surveys.
7. Map stretch-project assignments.
8. Draft personal-development plan template.
9. Estimate ROI per training.
10. Create executive summary.

Executive Narrative Generator

Prompt

Reframe technical digital-marketing results into an investor-ready narrative. Input: KPI list + context. Output: story arc (challenge → solution → impact), plain-English explanations, and forward-looking statements.

How can it help you?

Translates jargon into strategic value—essential for board decks, funding pitches, and media interviews.

How to get the most out of this prompt?

1. Produce one-pager factsheet.
2. Create quote bank for press.
3. Develop social snippets.
4. Generate CEO talking points.
5. Add risk/mitigation slide.
6. Tailor version for employees.
7. Provide Q&A appendix.
8. Suggest visuals/icons.
9. Include headline options.
10. Map narrative to investor priorities.

Use these prompts as springboards—tweak the placeholders, feed in your own data, and watch them multiply your output and influence. Happy strategizing!

With these prompts, you can plan, execute, and optimise every aspect of digital growth in record time. They plug seamlessly into your workflows, eliminate bottlenecks, and give you board-ready clarity on results. Whether you’re launching new campaigns, reallocating budgets, or preparing investor updates, this library is your shortcut to measurable, repeatable success.