ChatGPT prompts for Head of Digital Marketing

This expanded library of B2B demand-generation prompts is built for CMOs, growth marketers, RevOps leads, and digital strategists who want fast, actionable outputs instead of endless planning cycles.

Each prompt is crafted to take real data and turn it into strategic, execution-ready assets  from ICP development and ABM messaging to SEO clusters, paid budget simulators, compliance checklists, and CRO hypothesis factories.

It’s a complete AI-powered toolkit to accelerate pipeline, improve ROI, and align marketing with sales at every step.

Build a Data-Driven Ideal Customer Profile (ICP)

Prompt

You are a B2B growth strategist. Use the anonymised CRM extract I’m pasting below ⬇️ to build an Ideal Customer Profile that includes firmographics, technographics, common pain points, decision-maker job titles and annual contract value ranges.

CSV: [PASTE]

Return:

• Executive summary (≤150 words)
• Detailed ICP matrix
• Top 5 buying triggers
• Red-flag qualifiers to disqualify early

How can it help you?

Manually combing through CRM exports takes hours and biases creep in. Letting ChatGPT surface patterns saves you analysis time and produces a repeatable artefact you can socialise with Sales.

How to get the most out of this prompt?

1. Ask for industry-specific messaging hooks.
2. Feed in new deal-won data each quarter for an updated ICP.
3. Add NPS scores to uncover retention clues.
4. Layer on intent-data feeds to refine buying triggers.
5. Generate slide-ready graphs with user_visible_python.
6. Request a “negative ICP” to avoid bad-fit leads.
7. Translate the ICP into multiple languages for global teams.
8. Map triggers to content formats (webinar, e-book).
9. Have ChatGPT highlight GDPR risks in data collection.
10. Auto-create a Miro-style persona board via canmore.

Craft ABM Messaging for Tier-1 Accounts

Prompt

Act as an ABM copy chief. For each of these five Tier-1 target accounts [LIST], draft:

• One personalised email opener (≤50 words)
• One LinkedIn DM hook
• Two value-prop bullets aligned to their 10-K or annual report
• One call-to-action driving them to a discovery call

Use a confident, insight-driven tone that references the accounts’ public initiatives.

How can it help you?

Personalising at scale is tough; this prompt merges financial filings with your product value-props, so SDRs hit send faster without sounding generic.

How to get the most out of this prompt?

1. Upload each prospect’s press releases for deeper context.
2. Ask for alternate tones (friendly/consultative).
3. Generate objection-handling snippets.
4. Auto-populate the copy into a CSV for Outreach.io.
5. Produce A/B variants for subject lines.
6. Tailor DMs for specific job titles (CISO vs. CIO).
7. Create compliance-checked EU versions.
8. Use image_gen to produce custom banner images.
9. Ask for follow-up sequences if no reply.
10. Build a roll-up dashboard of engagement metrics.

LinkedIn Thought-Leadership Calendar

Prompt

You are a social strategist. Based on our ICP and these three strategic pillars: [PILLAR1], [PILLAR2], [PILLAR3], craft a 6-week LinkedIn post calendar.

For each post provide:

• Hook (≤12 words)
• Body copy (≤120 words)
• Suggested graphic concept
• Hashtags (≤5)

Optimise for B2B SaaS buyers and current LinkedIn algorithm preferences.

How can it help you?

Planning six weeks in advance keeps your cadence steady and protects you from last-minute scramble posts that under-perform.

How to get the most out of this prompt?

1. Add a “lead magnet” tag against high-intent posts.
2. Request native-video versions.
3. Feed ChatGPT your past top-performing posts for style matching.
4. Insert buyer-journey stage labels.
5. Generate UTM-tagged link suggestions.
6. Ask for carousel swipe copy.
7. Create repurposing instructions for the Sales team.
8. Run sentiment analysis on comments with python.
9. Batch-export graphics prompts to Canva.
10. Ask for crisis-mode pause guidance.

SEO Content Cluster Blueprint

Prompt

Act as an SEO strategist. Using the seed keyword “[KEYWORD]”, output a topical map with:

• 1 core pillar page
• 6 cluster articles (each with primary & secondary keywords, search intent, word-count target, SERP feature opportunities)
• Internal link anchor text suggestions

Assume a B2B SaaS context and current Google SGE impacts (2025).

How can it help you?

Automatically surfaces long-tail opportunities and keeps your writers focused on search intent, not just volume vanity metrics.

How to get the most out of this prompt?

1. Feed Semrush CSVs for keyword gap analysis.
2. Generate click-through-rate benchmarks.
3. Ask for schema markup snippets.
4. Create a Kanban board JSON to import into Trello.
5. Request alternative content formats (video, infographic).
6. Add multi-language expansion.
7. Produce writer brief templates.
8. Auto-assign priority scores by funnel stage.
9. Ask for quote sources to outrank AI-written fluff.
10. Schedule monthly re-optimisation reminders.

Paid Search Budget Reallocation Simulator

Prompt

You are a performance-marketing analyst. Input = my Google Ads export CSV (last 60 days). Goal: maximise MQLs within a $[BUDGET] monthly cap.

Run a scenario analysis that:

• Identifies campaigns/ad groups to pause, scale or test
• Projects impact on CPA and impression share
• Outputs a recommended daily budget split table

How can it help you?

Instead of endless pivot tables, you get an actionable re-allocation model in minutes—great for Monday exec stand-ups.

How to get the most out of this prompt?

1. Layer in GA4 assisted-conversion values.
2. Include seasonality factors.
3. Suggest negative keywords.
4. Model shared budgets vs. campaign-level control.
5. Add risk scores for each scenario.
6. Ask for RSA pin recommendations.
7. Generate Slack-ready summary bullets.
8. Pull in Bing Ads data for holistic view.
9. Use user_visible_python to visualise trend lines.
10. Request alert rules for overspend spikes.

GA4 & Consent Mode v2 Compliance Checklist

Prompt

Act as a privacy-minded analytics consultant. Produce a step-by-step checklist to verify our GA4 implementation complies with Google Consent Mode v2 (mandatory from mid-2024).

Sections:

1. Tag audit (ad_storage, analytics_storage)
2. CMP integration validation
3. Data-loss modelling review
4. Reporting impact mitigation
5. Stakeholder communication template

How can it help you?

Missed Consent Mode settings break ad-personalisation and spark legal headaches. This checklist gives you instant clarity for dev tickets.

How to get the most out of this prompt?

1. Generate GTM custom event code snippets.
2. Ask for sample board-level risk slide.
3. Produce an FAQ for Sales talking points.
4. Suggest fallback metrics if consent not granted.
5. Schedule quarterly re-audits.
6. Create a Jira epic outline.
7. Output CMP comparison grid.
8. Ask for user-centric language for cookie banners.
9. Build Looker Studio anomaly alerts.
10. Request localisation considerations (EEA vs. US).

Multi-Touch Attribution Debate Prep

Prompt

You are my analytics sparring partner. Create an executive briefing that compares:

• Time-decay
• Position-based
• Data-driven GA4 models

Across our last 6-month dataset (CSV incoming). Include model outputs, pros/cons, and your recommendation for board approval.

How can it help you?

Pre-answers CFO objections and arms you with visuals for the attribution bake-off.

How to get the most out of this prompt?

1. Generate Sankey diagrams via python_user_visible.
2. Tag touchpoints by marketing channel owner.
3. Include margin impact, not just revenue.
4. Propose hybrid-model timeframe tests.
5. Create simulated what-ifs with budget tweaks.
6. Pull in CRM lifecycle stage velocity.
7. Build Looker-compatible field mappings.
8. Summarise in a 3-minute talk track.
9. Produce glossary for non-marketers.
10. Suggest a 90-day pilot plan.

Conversion-Rate Optimisation (CRO) Hypothesis Factory

Prompt

Act as a CRO lead. Using Hotjar heatmaps + GA4 funnel drop-off data (files attached), output 10 test hypotheses ranked by expected impact and ease.

For each include:

• Test description
• Primary metric & baseline
• Required sample size (use 95% confidence)
• Technical complexity score (1-5)

How can it help you?

Turns random “let’s test the button colour” ideas into a prioritised roadmap that devs and PMs respect.

How to get the most out of this prompt?

1. Ask for on-page copy variants.
2. Generate CSS selectors for quick tests.
3. Map hypotheses to funnel stages.
4. Create stakeholders’ briefing doc via canmore.
5. Build alerts for SRM detection.
6. Layer in qualitative user-testing quotes.
7. Ask for personalization segments.
8. Produce post-test summary template.
9. Suggest non-AB alternatives (progressive roll-out).
10. Factor in Consent Mode modelling for sample bias.

Webinar Promotion Playbook

Prompt

You’re a demand-gen manager. For our upcoming webinar “[TITLE]” aimed at [JOB TITLE] personas, craft a 4-week promo plan across email, LinkedIn, and retargeting.

Deliverables:

• Publishing schedule with send times (Asia/Kolkata timezone)
• Copy snippets & CTAs
• Audience segmentation rules
• KPI targets (registrations, attendance-rate, SALs)

How can it help you?

Centralises promo tasks so Marketing Ops, Content, and SDRs work off the same page.

How to get the most out of this prompt?

1. Include partner co-marketing options.
2. Suggest gated vs. ungated asset swaps.
3. Build UTM frameworks.
4. Generate post-event nurture sequence.
5. Ask for localisation for EMEA/NA timezones.
6. Produce warm-call script for registrants.
7. Auto-craft an event landing-page brief.
8. Ask for slide deck outline.
9. Build attendance forecasting model.
10. Recommend post-webinar LinkedIn poll.

Competitor PPC Intelligence

Prompt

Act as a competitive-intel analyst. Given these Ad Library exports (CSV) from competitors A, B, C, summarise:

• Top recurring USPs
• Ad formats used (RSAs, PMAX, CPLM)
• Estimated spend tiers
• Differentiation gaps we can exploit

Return insights in a concise memo.

How can it help you?

Gives you guerrilla insight without paying for expensive spy tools, fuelling sharper creative briefs.

How to get the most out of this prompt?

1. Ask for regional breakouts.
2. Generate mock-ads to counter their messaging.
3. Suggest negative keywords to dodge head-to-head bidding wars.
4. Build a heat-map of ad frequency.
5. Forecast bid inflation risk.
6. Pull landing-page speed scores.
7. Ask for sentiment scoring of copy.
8. Create executive dashboards.
9. Add banner-ad design prompts.
10. Recommend strategic partnership overlaps.

Personalised Email Nurture Sequence

Prompt

You are a lifecycle-marketing specialist. Using the ICP insights from Prompt #1, craft a 5-email nurture sequence for “Evaluation” stage leads.

For each email:

• Subject line (≤8 words)
• Personalised intro token guidance
• Value-prop nugget with proof point
• Soft CTA
• Suggested delay in days before next send

How can it help you?

Reduces copywriting cycles and keeps tone consistent across nurture stages, boosting MQL→SQL conversions.

How to get the most out of this prompt?

1. Request emoji subject A/B variants.
2. Create plain-text and HTML versions.
3. Generate Litmus test checklist.
4. Ask for AI-safe personalisation fallback copy.
5. Map each email to topic clusters.
6. Provide GDPR legal-footers.
7. Suggest AMP email enhancements.
8. Build Marketo program tokens.
9. Auto-generate Salesloft tasks on click.
10. Produce “break-up” email if no action.

Predictive Lead-Scoring Ruleset

Prompt

Act as a data scientist. Using these datasets:

• Historic lead attributes (CSV)
• Lifecycle outcomes (won/lost)
• Engagement signals (product usage logs)

Train a logistic-regression model.

Output:

• Top predictive variables (>0.2 coefficient)
• Recommended scoring thresholds
• Implementation pseudocode for HubSpot or Marketo

How can it help you?

Transforms gut-feel lead scoring into a rigorous model, aligning Marketing and Sales on quality.

How to get the most out of this prompt?

1. Compare XGBoost for lift analysis.
2. Generate ROC curve with python_user_visible.
3. Add decay logic for inactivity.
4. Simulate threshold impacts on SDR bandwidth.
5. Create data-refresh cron schedule.
6. Document caveats for fairness bias.
7. Produce sandbox dataset for QA.
8. Output alert triggers for scoring drifts.
9. Suggest enrichment fields to boost accuracy.
10. Auto-generate Notion doc for Sales onboarding.

Content Repurposing Engine

Prompt

Act as a content strategist. For this long-form whitepaper (text pasted), create a repurposing plan:

• 3 blog posts (titles + outlines)
• 2 LinkedIn carousels (slide bullets)
• 1 podcast episode outline
• 5 tweet-style one-liners

Ensure each asset links back to the original gated asset.

How can it help you?

Squeezes every drop of value from flagship content without extra headcount.

How to get the most out of this prompt?

1. Generate webinar script from same source.
2. Ask for video storyboard.
3. Produce SEO metadata.
4. Create distribution calendar.
5. Suggest influencer co-promo targets.
6. Build UTM tags.
7. Localise for APAC markets.
8. Ask for pillar-cluster internal links.
9. Produce alt-text for accessibility.
10. Generate sales enablement one-pager.

Executive KPI Dashboard Spec

Prompt

You are a RevOps architect. Define a Looker Studio dashboard with:

• North-star metric (Pipeline in ₹)
• Supporting metrics (MQLs, SQLs, Win-rate, CAC, LAT)
• Data sources (GA4, HubSpot, Ads)
• Update frequency & ownership

Return a field-mapping table and wireframe description.

How can it help you?

Reduces endless dashboard iterations and sets clear specs for BI teams.

How to get the most out of this prompt?

1. Add companion Slack bot alerts.
2. Provide colour-blind-safe palette codes.
3. Suggest storytelling sequence for board decks.
4. Propose drill-down paths for channel owners.
5. Include GA4 API quotas.
6. Ask for filter controls (region, segment).
7. Generate SQL examples.
8. Request anomaly detection rules.
9. Build embed code snippet for intranet.
10. Produce onboarding video script.

Budget vs. Forecast Variance Explainer

Prompt

Act as a finance-savvy marketer. With the attached XLS (budget vs. actuals), produce a variance analysis explaining:

• Top 5 drivers of underspend/overspend
• Impact on pipeline and revenue forecast
• Action plan to re-align Q3 spend

Write in CFO-friendly language.

How can it help you?

Bridges Marketing-Finance gap and defends your spend decisions with hard data.

How to get the most out of this prompt?

1. Create waterfall chart via python_user_visible.
2. Produce scenario modelling for Q4.
3. Auto-generate board FAQ slide.
4. Suggest re-allocation from low ROI channels.
5. Build narrative transcript for earnings call.
6. Compare YoY deltas.
7. Include forward-looking risk factors.
8. Create vendor negotiation talking points.
9. Generate Net-new MQL target adjustments.
10. Produce reminder triggers for monthly close.

Creative Brief Generator for Design Team

Prompt

You’re a brand strategist. Create a one-page creative brief for a LinkedIn ad campaign targeting [ICP].

Include:

• Campaign objective & KPI
• Key message & proof
• Mandatory brand elements
• Deliverables list (formats + specs)
• Timeline & approval workflow

How can it help you?

Designers get crystal-clear requirements, cutting revision cycles.

How to get the most out of this prompt?

1. Generate mood-board image prompts.
2. Provide accessibility colour-contrast ratios.
3. Suggest ad copy variants.
4. Include legal disclaimers.
5. Build Figma placeholder frames.
6. Add motion guidelines for video.
7. Produce asset naming conventions.
8. Create QA checklist.
9. Ask for responsive layout guidance.
10. Map asset reuse across channels.

Crisis-Response Social Template

Prompt

Act as a PR lead. Draft a social-media holding statement for a SaaS outage affecting enterprise customers.

Elements:

• Acknowledgement, apology, reassurance
• Link to status page
• Expected next update frequency

Tone: transparent, solution-oriented, within 280 characters.

How can it help you?

Gives you an instant, on-brand response during high-stress moments, protecting trust.

How to get the most out of this prompt?

1. Create long-form email version.
2. Generate internal comms Slack post.
3. Draft exec LinkedIn post.
4. Suggest FAQ additions.
5. Provide apology language translations.
6. Recommend monitoring keywords.
7. Build status-page copy.
8. Outline escalation tree.
9. Produce post-mortem template.
10. Generate sentiment recap report.

International SEO Localisation Kit

Prompt

You are an international SEO consultant. For the English pillar page draft below, create a localisation kit for DE, FR, and JP markets that includes:

• Translated headlines with keyword research
• Hreflang tag recommendations
• Cultural adaptation notes
• Local backlink outreach targets (5 each)

How can it help you?

Avoids direct-translation pitfalls and boosts local relevance, speeding up market entry.

How to get the most out of this prompt?

1. Generate alt-text translations.
2. Ask for schema.org local business markup.
3. Provide date/number format guidance.
4. Suggest local social proof inserts.
5. Create outreach email templates.
6. Map SERP feature differences.
7. Build CMS slug recommendations.
8. Produce competitor SERP snapshots.
9. Ask for FAQ snippet optimisation.
10. Include local legal compliance notes.

Product-Led Growth (PLG) Funnel Audit

Prompt

Act as a PLG advisor. With the Mixpanel event export attached, analyse our free-to-paid funnel and:

• Identify top drop-off steps
• Recommend 3 in-app nudges
• Suggest onboarding email triggers
• Estimate revenue upside if friction removed

How can it help you?

Highlights quick wins that shorten time-to-value and unlock self-serve revenue.

How to get the most out of this prompt?

1. Compare cohort behaviour pre/post-feature launch.
2. Generate tooltip copy.
3. Suggest pricing-page A/B test.
4. Build Slack alert for PQL surges.
5. Estimate engineering effort scores.
6. Tag steps by persona.
7. Map to Jobs-To-Be-Done.
8. Request Amplitude chart specs.
9. Produce churn risk signals.
10. Output slide deck summary.

Marketing Team OKR Generator

Prompt

You are an OKR coach. Based on our FY25 targets (ARR ₹[TARGET], pipeline coverage 4×, CAC payback 12 months), propose Q4 marketing OKRs:

• 3 Objectives (qualitative, inspiring)
• 3-5 Key Results each (quantitative)
• Confidence levels & owners
• Alignment notes with Sales & Product

How can it help you?

Aligns the whole org on outcomes, not activity counts, and makes quarterly reviews smoother.

How to get the most out of this prompt?

1. Generate weekly progress-check ritual agenda.
2. Suggest dashboard metrics for each KR.
3. Create retrospective template.
4. Provide risk mitigations.
5. Map OKRs to budget lines.
6. Draft onboarding brief for new hires.
7. Add stretch-goal guidance.
8. Produce motivational Slack badges.
9. Ask for OKR scorecard formula.
10. Convert into a Trello board JSON.

By running these prompts, you can build, launch, and optimise every demand-gen initiative with precision and speed.

They’re designed to plug into your existing tools and workflows, removing bottlenecks, shortening cycle times, and boosting alignment between marketing, sales, and leadership.

Whether you need strategy, creative, analytics, or execution, this library gives you a proven AI-assisted path to pipeline and revenue growth.