ChatGPT Prompts for Chief Marketing Officer

This “Prompt Playbook” is designed for B2B Chief Marketing Officers who want to move faster, make data-driven decisions, and cut through operational clutter.

Each of the 20 prompts covers a critical marketing function including

• Market segmentation
• GTM messaging
• Event ROI
• ABM outreach
• Crisis communications.

You’ll get AI-ready templates that plug directly into your data, plus 10 bonus ideas per prompt to push your output from good to exceptional. Think of it as your on-demand strategy team, without the hiring headaches.

How to get the most out of these prompts

1. Pick the prompt that matches today’s priority and fill in the placeholders.
2. Drop any required files (CSV, PDF) into ChatGPT.
3. Iterate on the output - ask for rewrites, visualisations, or deeper analysis.
4. Rinse & repeat; watch your marketing velocity soar.

1. Market-Segmentation Builder

Prompt

You are an AI segmentation analyst.

OBJECTIVE
I will upload a CSV export from our CRM that includes deal size, industry, buying stage, region and renewal status.

TASKS
• Clean the data (flag nulls & outliers).
• Cluster customers into three to five actionable segments using k-means and silhouette scoring.

OUTPUTS (per segment)
a) Defining attributes
b) Lifetime value
c) Churn risk
d) Recommended ABM play

FORMAT
Return results as a Markdown table plus a concise narrative I can paste into a board deck.

Why this helps you: ‍

You’ll instantly see where revenue is really concentrated and where churn is hiding—fuel for laser-focused account-based marketing instead of spray-and-pray lists.

10 extra ways to get more value out of this prompt

1. Append intent-signal data before clustering.
2. Ask ChatGPT to visualise clusters via user_visible_python.
3. Feed segment IDs back into your marketing-automation tool.
4. Compare new clusters against last quarter’s for drift.
5. Overlay competitive-win/loss notes to refine personas.
6. Generate persona-specific messaging straight from the cluster output.
7. Create suppression lists for low-value segments.
8. Simulate how reallocating 10 % of spend to top segments moves pipeline.
9. Send the narrative to your sales leaders for alignment.
10. Schedule a monthly rerun with fresh CRM data.

2. Competitive-Intel Synthesiser

Prompt

Act as my always-on competitive-intelligence bot.

OBJECTIVE
Once a week, crawl the domains and social feeds of {Top 5 competitors}.

DELIVERABLES
• New product or pricing moves
• Funding & M\&A activity
• Campaign or creative launches
• Executive hires or departures

FORMAT
Provide a 300-word executive summary + bullet implications for our positioning. 

Why this helps you: ‍

Instead of chasing links, you get a board-ready digest that keeps your positioning proactive—not reactive.

10 extra ways to get more value out of this prompt

1. Instruct it to alert you in Slack for any pricing page change.
2. Add sentiment scoring of analyst reports.
3. Benchmark share-of-voice on LinkedIn hashtags.
4. Feed findings to product team stand-ups.
5. Auto-tag each item as threat/opportunity.
6. Generate rebuttal talking points for sales.
7. Track competitor job listings for strategy clues.
8. Map messaging shifts to buyer-persona pain points.
9. Ask for predicted next moves using trend extrapolation.
10. Export a quarterly PDF briefing for investors.

3. Go-to-Market Message Generator

Prompt

Using the persona sheet (uploaded) and our value-prop slides, craft five headline/value statement pairs for {Solution Name}.

REQUIREMENTS
• Address a unique pain point
• Fit within 70 characters
• Avoid jargon
• Be optimised for LinkedIn ads

FORMAT
Return in a two-column markdown list.

Why this helps you:

Cuts creative iteration time so your team can A/B test messages days sooner.

10 extra ways to get more value out of this prompt

1. Request variations for different funnel stages.
2. Translate winning messages into five languages.
3. Auto-generate corresponding ad-image briefs.
4. Build a matrix mapping messages to industries.
5. Test tone (formal vs conversational).
6. Generate preview text for email snippets.
7. Ask for SEO keywords per headline.
8. Draft in-product tooltip copy that mirrors the ads.
9. Feed winning lines into your chatbot scripts.
10. Create a “message graveyard” of under-performers for learning.

4. Pipeline-Attribution Analyst

Prompt

I will drop a CSV with touchpoints, timestamps and deal IDs.

OBJECTIVE
Run linear, time-decay and position-based multi-touch attribution models.

DELIVERABLES
• Compare channel ROI in a summary table.
• Recommend budget shifts to maximise revenue-closed in Q4.

Why this helps you:

Turns murky channel credit debates into data-backed budget calls—especially valuable when CFOs scrutinise spend.

10 extra ways to get more value out of this prompt

1. Plug in new models like Shapley.
2. Visualise customer-journey Sankey diagrams.
3. Simulate doubling spend on top-ROI channel.
4. Flag statistically insignificant channels.
5. Overlay seasonality effects.
6. Generate “what-if” ROI scenarios per region.
7. Export a PPTX slide with key charts.
8. Compare B2B vs B2C journeys if hybrid.
9. Feed insights into campaign-planning prompt #7.
10. Schedule auto-runs each fiscal period.

5. Customer-Journey Pain-Point Mapper

Prompt

Here are 15 user-interview transcripts (PDF).

OBJECTIVE
Extract every friction point, classify by journey stage (awareness → renewal) and score impact (1-5).

DELIVERABLES
• Suggest UX or comms fixes for top-5 pains. 

Why this helps you:

Cuts through anecdotal chatter and focuses product, CS and marketing on the moments that truly break deals.

10 extra ways to get more value out of this prompt

1. Ask to generate sample in-app messaging for each fix.
2. Map pains to support-ticket tags.
3. Derive content topics addressing the top pains.
4. Add cost-to-fix vs revenue-at-risk estimates.
5. Compare with NPS verbatim (prompt #11).
6. Visualise in a swim-lane chart.
7. Create a Jira import file for product team.
8. Pair each pain point with a video clip timecode.
9. Benchmark against industry best practice.
10. Produce a customer-story angle once pain is solved.

6. Budget-Allocation Optimiser

Prompt

Given this XLSX of channel performance metrics (CPL, SQL-to-Close %, CAC, revenue), recommend an optimal Q1 budget split across Paid Social, Events, SEM, Partners and Content Syndication.

METHOD
Use constraint-based linear programming.

CONSTRAINTS
• Total spend ≤ \$ {Value}
• Maintain CAC ≤ {Value}

OUTPUT
Recommended budget allocation by channel. 

Why this helps you:

Produces an evidence-based budget you can defend in the next exec meeting instead of “last-year-plus-5 %”.

10 extra ways to get more value out of this prompt

1. Simulate macro-economic downturn scenarios.
2. Layer headcount costs into CAC.
3. Feed approved budget back into campaign planner prompt #7.
4. Auto-create a heat-map of spend shifts.
5. Include a risk-adjusted contingency fund.
6. Compare to Gartner CMO average spend mix.
7. Generate CFO-friendly summary.
8. Build alerts for overspend.
9. Recommend experiments for under-funded channels.
10. Add carbon-impact estimates if ESG is tracked.

7. Integrated-Campaign Planner (90 Days)

Prompt

Design a 90-day integrated campaign to reach {Target Segment}.

REQUIRED CHANNELS
• LinkedIn InMail
• Webinars
• Trade press
• Follow-up nurture emails
• Sales enablement kit

DELIVERABLES (per week)
• Theme
• Asset
• CTA
• Success metric

ADDITIONAL
Flag resource bottlenecks if any. 

Why this helps you:

Gives your team a single, channel-synced roadmap—closing the strategy-execution gap highlighted by analysts. (Gartner)

10 extra ways to get more value out of this prompt

1. Auto-generate speaker briefs for webinars.
2. Recommend paid vs organic split.
3. Create a one-pager for sales to leverage.
4. Insert ABM-personalised overlays for Tier-1 accounts.
5. Build an Asana board import.
6. Suggest repurposing hero asset into shorts and reels.
7. Include local-language adaptation plan.
8. Add an MQL target per week.
9. Provide creative specs for design team.
10. Validate themes against recent competitor positioning (prompt #2).

8. 6-Month Thought-Leadership Content Calendar

Prompt

Using our ICP description and key product pillars, build a bi-weekly content calendar from September–February.

DELIVERABLES (per entry)
• Topic
• Format (blog, podcast, whitepaper)
• SME
• Distribution plan
• KPI 

Why this helps you:

Keeps content on-message and resource-balanced rather than ad-hoc articles.

10 extra ways to get more value out of this prompt

1. Map topics to funnel stage.
2. Insert industry-event tie-ins.
3. Suggest guest authors from partner ecosystem.
4. Auto-generate social promo copy.
5. Identify SEO keywords and search-intent clusters.
6. Link each topic to gated-asset nurture flow.
7. Score potential virality.
8. Recommend content refresh cadence.
9. Export calendar into Google Sheets format.
10. Provide an AI-generated image brief per post.

9. Board-Deck KPI Storyteller

Prompt

Here’s a CSV of last quarter’s funnel metrics.

OBJECTIVE
Create three slides:

SLIDE 1 — Key wins & challenges
• Headline bullets

SLIDE 2 — Funnel waterfall visual

SLIDE 3 — Action plan for next quarter

FORMAT
Return content + speaker notes in Markdown. 

Why this helps you:

Transforms raw dashboards into a crisp narrative—boosting your credibility with non-marketing execs.

10 extra ways to get more value out of this prompt

1. Add industry-benchmark overlays.
2. Automatically update numbers before board meetings.
3. Generate appendix slides for deep dives.
4. Flag anomalies for Q&A prep.
5. Create a separate one-pager for investors.
6. Summarise in plain language for employees.
7. Highlight ESG or DEI metrics if tracked.
8. Colour-code wins vs gaps.
9. Provide talk-track prompts.
10. Suggest interactive drill-downs for CFO.

10. MarTech-Privacy Compliance Auditor

Prompt

Audit this list of marketing-tech vendors (CSV with data types processed).

OBJECTIVE
Map each to GDPR, CCPA, DPDP (India) and upcoming EU-AI Act requirements.

DELIVERABLES
• Flag high-risk tools
• Suggest remediation steps 

Why this helps you:

Protects brand trust and shields you from fines—crucial as privacy regs tighten in 2025.

10 extra ways to get more value out of this prompt

1. Auto-draft vendor DPA amendment emails.
2. Generate a risk-heat map.
3. Suggest privacy-friendly alternatives.
4. Track remediation progress.
5. Add checklists for SOC 2 or ISO27001 alignment.
6. Estimate potential fine exposure.
7. Produce a privacy-impact-assessment template.
8. Tag tools that process minors’ data.
9. Schedule quarterly re-audits.
10. Create a shareable summary for legal and IT.

11. Voice-of-Customer Synthesiser

Prompt

I’ll upload NPS verbatim comments (CSV).

OBJECTIVE
Cluster into themes, assign sentiment, and visualise top themes by volume and sentiment score.

DELIVERABLES (per theme)
• Two sample quotes

FORMAT
Return results with visualisation + quotes. 

Why this helps you:

Instantly surfaces what really delights or frustrates buyers, guiding retention and upsell actions.

10 extra ways to get more value out of this prompt

1. Track theme trendlines over time.
2. Alert CSMs when negativity spikes.
3. Feed insights into product-backlog tags.
4. Generate social proof quotes.
5. Compare promoters vs detractors by segment.
6. Recommend FAQ updates.
7. Craft win-back email copy for detractors.
8. Tie themes to churn reasons.
9. Build persona empathy maps.
10. Share a monthly VoC vlog script for leadership.

12. Product-Launch Command Centre

Prompt

Build a phased launch plan for {Product} (alpha → GA).

DELIVERABLES (per phase)
• Goals
• Gates
• Deliverables
• Owners
• Inter-team dependencies

FORMAT
Return as a Gantt-style Markdown table and highlight critical path tasks. 

Why this helps you:

Prevents missed hand-offs across marketing, product, sales, and support—saving both time and credibility.

10 extra ways to get more value out of this prompt

1. Generate press-release draft.
2. Suggest beta-user recruitment criteria.
3. Create launch-day war-room checklist.
4. Assign Jira tickets to engineering tasks.
5. Build a risk-register.
6. Recommend enablement assets for sales.
7. Map post-launch growth experiments.
8. Auto-schedule social teasers.
9. Propose influencer outreach list.
10. Create a “sunset plan” for outdated collateral.

13. Demand-Forecasting Assistant

Prompt

Use the attached three-year monthly MQL dataset to build an ARIMA forecast for the next 12 months.

REQUIREMENTS
• Split by region
• Output forecast
• Include 95% confidence intervals
• Annotate any seasonality-driven peaks 

Why this helps you:

Equips you to pre-negotiate budgets and headcount before shortfalls hit.

10 extra ways to get more value out of this prompt

1. Run Prophet for comparison.
2. Simulate impact of +15 % ad spend.
3. Overlay macro indicators (PMI index).
4. Provide best-case/worst-case scenarios.
5. Show forecast bias from prior cycles.
6. Auto-update forecasts monthly.
7. Create hiring recommendations for SDRs.
8. Visualise rolling 6-month accuracy.
9. Export data to a Tableau workbook.
10. Generate talking points for forecast variances.

14. Executive-Social Ghost-writer

Prompt

Draft a LinkedIn POV article (800 words) for our CEO on {Topic}.

REQUIREMENTS
• Maintain an authoritative yet approachable tone
• Include one thought-provoking statistic
• End with a soft CTA to download our whitepaper 

Why this helps you:

Amplifies organisational voice without babysitting busy execs—boosting reach and trust.

10 extra ways to get more value out of this prompt

1. Generate a thumbnail image prompt.
2. Suggest five snappy pull-quotes.
3. Produce a tweet-thread summary.
4. Localise into Spanish and German.
5. Create an audio-blog script.
6. Insert SEO-optimised headline options.
7. Recommend relevant hashtags.
8. Repurpose for newsletter intro.
9. Track engagement metrics per post.
10. Update stats automatically each quarter.

15. MarTech-Stack Rationaliser

Prompt

Evaluate this list of 42 marketing tools (CSV with cost, users, features).

OBJECTIVE
Identify overlaps, under-used licences, and potential consolidations.

GOAL
Recommend a rationalised stack that saves at least 15% OPEX. 

Why this helps you:

Supports cost discipline and simplification, freeing budget for growth initiatives.

10 extra ways to get more value out of this prompt

1. Model scenario with annual pre-pay discounts.
2. Flag vendor lock-in risks.
3. Map tools to customer-journey stages.
4. Suggest integration architectures.
5. Provide a phased migration plan.
6. Highlight shadow-IT subscriptions.
7. Benchmark against peer-group stacks.
8. Calculate staff training savings.
9. Draft internal comms for change management.
10. Track realised savings vs target.

16. Partner-Marketing Playbook Builder

Prompt

Create a co-marketing framework for our {Channel Partner Type} programme.

DELIVERABLES
• Joint value prop
• MDF governance
• Campaign checklist
• KPI dashboard
• Sample 90-day launch timeline 

Why this helps you:

Sets every partner up for success fast, boosting pipeline from indirect channels.

10 extra ways to get more value out of this prompt

1. Auto-generate a partner-welcome email.
2. Produce editable MDF request form.
3. Suggest tiered partner levels.
4. Map co-branded asset guidelines.
5. Provide a partner-certification curriculum.
6. Create partner-portal content plan.
7. Recommend win-win incentives.
8. Build a quarterly business review template.
9. Draft PR for first joint customer win.
10. Integrate partner metrics into corporate dashboard.

17. Industry-Trend Radar

Prompt

Every month, scan analyst reports, patent filings and funding rounds in {Industry}.

OBJECTIVE
Deliver a top-5 trend brief (one slide per trend) with:
• Impact score
• 12-month outlook 

Why this helps you:

Keeps product and exec teams ahead of curve—essential for long buying cycles.

10 extra ways to get more value out of this prompt

1. Add “sell-to” vs “sell-with” implications.
2. Track trend acceleration/deceleration.
3. Map trends to product-roadmap backlog.
4. Suggest content angles per trend.
5. Trigger alerts when funding surpasses threshold.
6. Benchmark our share of analyst mentions.
7. Provide competitor alignment analysis.
8. Generate talking points for conference keynotes.
9. Combine with patent-citations heat map.
10. Offer counter-trend narratives for differentiation.

18. Event-ROI Calculator

Prompt

Using the attached badge-scan list and average deal size, calculate:

DELIVERABLES
• Pipeline generated
• Forecasted closes
• ROI for {Event Name}

COMPARISONS
• Prior year {Event Name} performance
• Other events YTD 

Why this helps you:

Turns “brand exposure” into hard numbers—deciding in minutes whether to re-book.

10 extra ways to get more value out of this prompt

1. Identify high-propensity accounts among scans.
2. Estimate time-to-close per event tier.
3. Add cost of travel and swag.
4. Create waterfall chart of ROI by persona.
5. Model VIP-dinner ROI separately.
6. Recommend whether to expand booth size.
7. Feed results into budget optimiser (#6).
8. Generate post-event nurture series.
9. Highlight on-site feedback themes.
10. Build a forward-projection for next fiscal year.

19. ABM-Personalised Outreach Generator

Prompt

For {Target Account}, pull in latest 10-K, press releases and LinkedIn posts.

OBJECTIVE
Draft a three-step email sequence referencing:
a) Strategic priorities
b) Recent news
c) Relevant case study

ADDITIONAL
Include suggested subject lines. 

Why this helps you:

Gives SDRs a head-start on hyper-personalisation—lifting open and reply rates.

10 extra ways to get more value out of this prompt

1. Generate LinkedIn InMail variants.
2. Suggest add-to-cart offers for e-comm parts of business.
3. Tag talking points by buyer-persona role.
4. Provide call-openers for phone outreach.
5. Auto-update when new news breaks.
6. Recommend reply-trigger follow-ups.
7. Show compliance-safe personalisation boundaries.
8. Produce a slide for account review.
9. Score each email for spam-trigger words.
10. Add dynamic-image personalisation prompts.

20. Crisis-Communication Scenario Planner

Prompt

Draft a crisis-comms playbook for a hypothetical data-breach impacting 20% of customers.

DELIVERABLES
• Key messages
• Spokesperson matrix
• Disclosure timeline
• Internal FAQ
• Social-media holding statement
• Post-mortem checklist 

Why this helps you:

Pre-planning reduces panic and reputational damage when the unexpected hits.

10 extra ways to get more value out of this prompt

1. Customise for other crises (outage, exec scandal).
2. Generate regional regulatory disclosure requirements.
3. Simulate media Q&A.
4. Produce boilerplate for customer-success calls.
5. Map escalation ladder.
6. Insert dark-site HTML template.
7. Create customer-impact estimation model.
8. Draft CEO video-address script.
9. Schedule practice drills.
10. Link playbook to incident-response Jira project.

With these 20 CMO-focused prompts, you have a blueprint for running a high-performance B2B marketing operation.

Each prompt is both a ready-to-use AI command and a strategic framework, ensuring you can act quickly, scale smartly, and communicate with clarity. Treat it as your strategic advantage and keep it within arm’s reach.