ChatGPT Prompts for Head of Demand Generation

This collection of high-impact B2B demand-generation prompts is built for marketing leaders, RevOps pros, and growth strategists who want to replace blank spreadsheets and endless brainstorming with ready-to-execute strategies.

Each prompt is designed to transform raw data, tools, and inputs into actionable, board-ready outputs. These prompts can be used for launching a new product, scale ABM, optimise conversion flows, or reallocating budgets with precision.

Think of it as your AI-powered marketing playbook, ready to accelerate pipeline, revenue, and team alignment.

Build a 12-Month Integrated Demand-Gen Plan

Prompt

You are an award-winning B2B demand-gen strategist. Using the information below, create a month-by-month plan that balances net-new demand, pipeline acceleration and expansion.

Inputs:

• Ideal Customer Profile (ICP): [PASTE]
• Revenue target for FY-[YEAR]: [FIGURE]
• Average deal size & sales cycle: [METRICS]
• Existing content & channels: [LIST]
• Budget (planned & flexible): [AMOUNT]
• Martech stack: [TOOLS]

Deliver: strategic objectives, campaign themes, channels, expected leads/MQLs, success KPIs, risks, dependencies, timeline Gantt in Markdown.

How can it help you?

You get a board-ready roadmap that aligns campaigns, content, budget and pipeline goals—far faster than a blank spreadsheet ever could.

How to get the most out of this prompt?

1. Output the plan as CSV for upload into Monday/Asana.
2. Request persona-specific messaging variations.
3. Flag quarters with projected pipeline shortfalls.
4. Generate a slide-deck summary.
5. Ask for talent or agency resource estimates.
6. Create OKRs from each objective.
7. Map the plan to marketing funnel stages.
8. Request risk-mitigation playbooks.
9. Localise for EMEA/APAC.
10. Produce an executive email introducing the plan.

Design an Account-Based Marketing (ABM) Pilot

Prompt

Act as an ABM consultant for a SaaS company. Using the target account list in accounts.csv and buying committee roles in committee.csv, craft a three-month 1:Few ABM pilot. Include content offers, outreach sequences, SDR-marketing hand-off cadences, platform configurations (6sense/Terminus), measurement framework and sample personalised LinkedIn InMail copy.

How can it help you?

Fast-tracks a pilot ABM motion without weeks of PowerPoints and white-boarding.

How to get the most out of this prompt?

1. Swap 1:Few for 1:1 playbooks.
2. Ask for industry-specific value props.
3. Request ad creative mock-ups.
4. Build a budget/revenue projection workbook.
5. Generate SDR objection-handling scripts.
6. Produce weekly executive KPI snapshots.
7. Suggest intent-data topics to monitor.
8. Include partner-co-marketing hooks.
9. Localise content for DACH region.
10. Create an ROI calculator.

Create Buyer Personas from CRM & Gong Calls

Prompt

You are a qualitative researcher. Analyse the uploaded call-transcripts.zip and the CRM export closed_won.csv. Cluster common pain points, triggers, objections and decision criteria. Output 4–6 archetype personas with messaging pillars, preferred channels, objection-handling tips and a day-in-the-life vignette.

How can it help you?

Transforms raw data into actionable personas your team can actually reference.

How to get the most out of this prompt?

1. Ask for persona-based nurture flows.
2. Generate tailored landing-page copy.
3. Create a persona alignment quiz for SDRs.
4. Map content topics to each persona’s pains.
5. Request regional nuances.
6. Surface hidden micro-segments.
7. Turn vignettes into social bio snippets.
8. Produce cheat-sheet PDFs.
9. Build a copy style guide per persona.
10. Update quarterly with fresh call data.

Draft a Quarterly Content Calendar Aligned to Funnel Gaps

Prompt

Given pipeline data in funnel_metrics.csv (indicating an MQL→SQL drop-off), propose a Q-[NUMBER] content calendar that strengthens middle-funnel engagement. Specify formats, titles, target persona, distribution channel, launch week, CTA and repurposing ideas.

How can it help you?

Ensures every asset serves a metric, not just a brainstorm.

How to get the most out of this prompt?

1. Ask for SEO keyword clustering.
2. Generate AI-ready blog outlines.
3. Request video scripts for top pieces.
4. Map gating strategy vs. ungated.
5. Get design brief summaries.
6. Produce social copy snippets.
7. Score each topic’s search volume & difficulty.
8. Suggest SMEs to interview.
9. Create an asset recycling flowchart.
10. Build UTM parameters list.

Build a Lead-Scoring Model in Marketo (Rules + Rationale)

Prompt

Act as a Marketo architect. Using the behavioural and firmographic features listed below, design a lead-scoring matrix (0–100) with demographic, behavioural and intent buckets. Include scoring thresholds, decay logic, negative scores, and pseudo-Smart-List definitions.

Features: [LIST]

How can it help you?

Gives you a ready-to-implement model that sales will trust, based on clear logic.

How to get the most out of this prompt?

1. Request Python code to back-test scores.
2. Ask for A/B test plan of thresholds.
3. Generate a training deck for SDRs.
4. Add a scoring suppression list playbook.
5. Include fields for custom objects.
6. Suggest automations when scores surge.
7. Build a weekly alert report.
8. Create documentation for RevOps.
9. Map privacy/GDPR considerations.
10. Provide governance checklist.

Analyse Campaign Performance & Recommend Next Actions

Prompt

You are my demand-gen analyst. Review campaign_performance.xlsx (fields: spend, impressions, clicks, CPL, MQLs, pipeline, revenue). Identify top quartile and bottom quartile campaigns, surface anomalies, and recommend reallocations to hit an ROI ≥ [GOAL] by month-end. Present in bullet points plus a high-impact visual summary.

How can it help you?

Instantly converts raw numbers into an action plan—no midnight Excel pivoting.

How to get the most out of this prompt?

1. Ask for Tableau-ready CSV outputs.
2. Request root-cause hypotheses.
3. Generate talking points for the CRO.
4. Suggest experiments per underperformer.
5. Output Google Sheets formulas.
6. Include seasonality considerations.
7. Provide competitive benchmark context.
8. Create “stop/continue/start” list.
9. Draft Slack update threads.
10. Produce a Loom script to walk through results.

Optimise MQL→SQL Conversion Workflow

Prompt

As a RevOps consultant, audit the attached flowchart mql_sql_flow.png and SLA doc sla.docx. Identify process bottlenecks, recommend automations (HubSpot/SFDC) and propose SLA refinements to achieve < 10-minute SDR response and ≥ 35% SQL conversion.

How can it help you?

Tightens the revenue engine’s most common choke-point without weeks of meetings.

How to get the most out of this prompt?

1. Ask for automated task queue rules.
2. Generate email/SMS templates for SDR first touches.
3. Provide dashboard specs for real-time SLA tracking.
4. Suggest enrichment providers.
5. Recommend fallback routing when reps busy.
6. Output a QA checklist.
7. Create onboarding quiz for new SDRs.
8. Produce a change-management timeline.
9. Include risk/impact matrix.
10. Draft exec-level summary slide.

Forecast Pipeline & Gap-Plan Scenarios

Prompt

Using historical opportunity data in opp_history.csv and the current pipeline snapshot pipeline_today.csv, build a Monte-Carlo forecast to EoQ and identify the shortfall vs. quota. Recommend three demand-gen levers (campaign spin-ups, channel rebalances, promo offers) to close the gap.

How can it help you?

Gives data-driven visibility plus concrete levers before the CFO asks.

How to get the most out of this prompt?

1. Ask for 90-day forecast variant.
2. Segment forecast by region.
3. Include sensitivity charts.
4. Suggest list rental or partner webinar moves.
5. Generate risk heat-map.
6. Provide shortfall cost of inaction.
7. Create JSON for BI ingestion.
8. Recommend win-back tactic.
9. Draft CEO email with proactive plan.
10. Build an Airtable tracker.

Craft a Webinar Launch Kit That Drives Attendance & SQLs

Prompt

Design a ‘webinar in a box’ kit: theme ideation, agenda, speaker outreach email, registration LP copy, 4-touch promo email series, LinkedIn ads specs, downloadable workbook, post-event nurture, and SQL attribution model.

Topic: [TOPIC]
Persona: [PERSONA]
Target date: [DATE]

How can it help you?

Reduces webinar creation from weeks to hours and maximises pipeline output.

How to get the most out of this prompt?

1. Ask for co-host partnership ideas.
2. Generate moderator script.
3. Include pre-and post-poll questions.
4. Suggest live demo segments.
5. Provide rep follow-up voicemail script.
6. Create “no-show” re-engagement email.
7. Produce social quote graphics.
8. Recommend registration-attendee conversion tactics.
9. Draft press release.
10. Build calendar ICS file code.

Generate a Multi-Channel Nurture Sequence

Prompt

Write a 6-week nurture sequence mixing email, LinkedIn, retargeting ads and direct mail.

Audience: [SEGMENT]
Desired action: [CTA]

Provide copy, creative concepts, timing, UTM parameters and triggering rules in HubSpot.

How can it help you?

Keeps leads warm across channels without spreadsheet gymnastics.

How to get the most out of this prompt?

1. Layer in conversational marketing (Drift).
2. Ask for dark-funnel measurement.
3. Personalise by persona pain points.
4. Include GIF suggestions for emails.
5. Build dynamic wait times based on engagement.
6. Provide fall-back SMS step.
7. Suggest A/B subject lines.
8. Create real-time lead score boosters.
9. Generate campaign naming convention.
10. Include compliance opt-out language.

Calculate & Improve Demand-Gen Program ROI

Prompt

Act as my marketing finance partner. Using spend & pipeline data below, calculate cost-per-pipeline and ROMI for each program. Recommend immediate cost cuts and reinvestments to deliver +20% pipeline on flat budget.

How can it help you?

Cuts waste and proves marketing impact to finance.

How to get the most out of this prompt?

1. Build a Google Data Studio dashboard.
2. Suggest budget re-forecast cadence.
3. Include FX/geo cost adjustments.
4. Provide cohort analysis tables.
5. Output CFO-friendly memo.
6. Add SaaS metric benchmarks.
7. Recommend contractual renegotiations.
8. Simulate 10% budget increase scenario.
9. Suggest “growth dividend” reinvestment.
10. Draft risk analysis of budget cuts.

Write Ad Creative Briefs That Convert

Prompt

Create a concise creative brief for LinkedIn & Google Display ads promoting [OFFER]. Include headline variants, body copy, image direction, CTA, brand guardrails, target audience (job titles), and performance hypothesis.

How can it help you?

Speeds the ad-to-designer hand-off and drives consistent high-conversion creative.

How to get the most out of this prompt?

1. Generate design inspiration mood-board links.
2. Suggest 5% CTR improvement tests.
3. Produce alt-text for accessibility.
4. Localise into 3 languages.
5. Propose headline emotional angles.
6. Add dark-mode image guidance.
7. Provide dynamic remarketing copy.
8. Include call-tracking setup.
9. Suggest creative refresh cadence.
10. Create QA checklist.

Allocate Budget Across Channels with Marginal ROI

Prompt

Given channel performance data (CPL, CPM, CVR, pipeline) in channels.csv, recommend budget reallocation using diminishing-returns logic to maximise pipeline. Show the before/after budget table and expected gains.

How can it help you?

Makes spend decisions mathematical, not political.

How to get the most out of this prompt?

1. Build Solver optimization model.
2. Include ‘experimental’ budget carve-out.
3. Show payback period by channel.
4. Provide 12-week rolling view.
5. Suggest low-cost emerging channels.
6. Map seasonal spend spikes.
7. Generate gated/un-gated mix suggestion.
8. Model impact of 15% budget cut.
9. Produce a Slack poll summary for execs.
10. Output slide visual.

Create an A/B Test Framework & Backlog

Prompt

Act as a CRO specialist. Build a prioritised backlog of A/B tests across website, email and ads using ICE scoring. Input constraints: dev capacity = [STORY-POINTS], traffic = [UV/MO], goal metric = [METRIC].

How can it help you?

Gives a scientific experimentation engine versus random idea chaos.

How to get the most out of this prompt?

1. Provide test naming convention.
2. Include expected runtime per test.
3. Suggest multivariate vs. simple split.
4. Generate Optimizely experiment spec JSON.
5. Create results logging template.
6. Offer bandit vs. traditional advice.
7. Recommend statistical significance calculator link.
8. Provide “next test” logic tree.
9. Add QA checklist for each test.
10. Draft comms plan for sharing wins.

Build a Full-Funnel Dashboard Brief for BI Team

Prompt

Draft functional requirements for a Looker dashboard: show visitor→SQL→opportunity→closed-won flow, velocity, conversion %, CAC, and cohort retention. Data sources: GA4, HubSpot, SFDC, Snowflake. Include field mapping, refresh cadence, filter controls and stakeholder views.

How can it help you?

Saves weeks of BI-team back-and-forth and ensures you get the right metrics.

How to get the most out of this prompt?

1. Ask for mock wireframes.
2. Include anomaly detection alerts.
3. Provide data governance notes.
4. Suggest glossary of metric definitions.
5. Add user access matrix.
6. Build mobile-optimised view request.
7. Include benchmark targets overlay.
8. Request embedded comments section.
9. Provide change-log requirements.
10. Generate onboarding guide.

Conduct a Competitive Demand-Gen Audit

Prompt

Using public data (LinkedIn Ads Library, SimilarWeb, SEO tools), analyse top 3 competitors: [LIST]. Report their content cadence, channel mix, ad spend estimates, keyword focus and offer positioning. Highlight gaps & quick-win opportunities.

How can it help you?

Turns scattered intel into strategic actions that outflank rivals.

How to get the most out of this prompt?

1. Ask for messaging differentiators.
2. Generate a steal-worthy content theme list.
3. Provide share-of-voice charts.
4. Suggest backlink acquisition targets.
5. Map pricing page conversion hooks.
6. Include battle-card slides.
7. Propose Google Ads conquesting strategy.
8. Suggest co-marketing alliances gaps.
9. Create alert system for competitor moves.
10. Add legal/compliance watch-outs.

Build an SEO Topic Cluster for Demand Capture

Prompt

As an SEO strategist, develop a topic cluster around [CORE KEYWORD] targeting BOFU intent. Provide pillar page outline, 8 supporting articles, target keywords, search volume, difficulty, and internal linking map.

How can it help you?

Captures bottom-funnel searchers ready to talk to sales, boosting inbound leads.

How to get the most out of this prompt?

1. Ask for schema markup suggestions.
2. Generate FAQs for each article.
3. Provide meta-description copy.
4. Include voice-search optimisation tips.
5. Suggest repurposing into LinkedIn carousels.
6. Map cluster to buyer-stage pain.
7. Include featured-snippet strategies.
8. Provide backlink outreach list.
9. Create content refresh cadence.
10. Offer metrics to track success.

Orchestrate a Product-Launch Demand Engine

Prompt

Create a demand-gen launch plan for product [NAME] (launch date [DATE]). Include teaser phase, launch week, post-launch sustain. Detail channels, hero content, sales-enablement assets, budget, KPIs, and contingency scenarios.

How can it help you?

Ensures launch buzz translates into qualified pipeline, not just vanity clicks.

How to get the most out of this prompt?

1. Generate battle-cards & FAQ.
2. Suggest beta-user testimonial campaign.
3. Provide PR pitch angles.
4. Create launch countdown social series.
5. Include event/webinar tie-in.
6. Build launch war-room task list.
7. Draft revenue attribution model.
8. Offer partner cross-promo tactics.
9. Recommend referral incentive.
10. Produce internal comms toolkit.

Personalise Emails at Scale with AI

Prompt

Using the CSV prospects.csv (fields: name, company, pain_point, recent_news), generate 1-to-1 outbound email copy that references their unique pain point and recent news mention. Output first name, subject line, email body with merge tags compatible with Outreach.

How can it help you?

Delivers hyper-personalised outreach without burning hours per email.

How to get the most out of this prompt?

1. Ask for A/B subject lines.
2. Generate PS-line variants.
3. Include fallback text if news empty.
4. Produce preview text snippet.
5. Suggest GIF or image personalisation.
6. Add CTA variants by persona.
7. Integrate with Vidyard video script.
8. Provide deliverability best practices.
9. Offer sentiment analysis scoring.
10. Create weekly performance report template.

Plan a Partner Co-Marketing Campaign

Prompt

Act as an alliances marketer. Draft a co-marketing campaign plan with partner [PARTNER]. Include shared objectives, value proposition alignment, asset co-creation, lead-sharing process, legal considerations, promotion plan and success metrics.

How can it help you?

Unlocks pipeline from partner ecosystems without reinventing the wheel.

How to get the most out of this prompt?

1. Ask for partner webinar outline.
2. Generate joint PR announcement.
3. Suggest MDF (market development fund) usage.
4. Provide joint landing-page wireframe.
5. Create lead-routing SLA.
6. Draft data-sharing agreement summary.
7. Recommend success story case-study timeline.
8. Include executive sponsor outreach.
9. Suggest phased rollout by region.
10. Produce exit/sunset plan.

With this prompt library, you can take every stage of the demand-generation lifecycle - from strategy and campaign design to optimisation and reporting and turn it into a high-speed, data-driven process