This guide contains 20 detailed ChatGPT prompts tailored for a Director of Content in a B2B organization. Each prompt is structured to help you plan strategy, scale execution, optimize workflows, and generate ROI-driven content.

How to get the most out of this guide

1. Use these prompts as templates - replace placeholders like [your company name], [target audience], or [content pillar] with your real details.
2. Collect and organize your mandatory files before using each prompt. This ensures ChatGPT outputs are highly accurate and customized.
3. Layer in optional datapoints if you want more depth (e.g., customer personas, analytics dashboards, competitor research).
4. Treat the first draft as version 0.1 - revise and refine iteratively.
5. Experiment with tone (executive brief vs. blog-style vs. internal comms).

Annual Content Strategy Blueprint

Prompt

“Act as a B2B content strategist. Create a 12-month content strategy for [company name] targeting [primary buyer persona]. Align it with our key business goals: [list goals]. Include campaign themes, content types (blogs, reports, videos, webinars, etc.), distribution channels, and KPIs.”

Mandatory files and data needed

• Business goals & annual targets
• Buyer personas

Optional files and data required

• Past content performance reports
• Competitor content audit

Why is it helpful

You save weeks of manual planning and instead get a structured roadmap that aligns content efforts with revenue goals.

10 ways to make the most out of this prompt

1. Use it to create quarterly strategy snapshots.
2. Compare with competitor strategies.
3. Layer in industry reports for better accuracy.
4. Create a version for each buyer persona.
5. Use it to brief your CEO/CMO quickly.
6. Adapt it for investor communications.
7. Turn it into an editorial calendar.
8. Use it to identify gaps in thought leadership.
9. Benchmark against ABM campaigns.
10. Repurpose it for internal alignment decks.

Content Calendar Creation

Prompt

“Generate a 3-month content calendar for [company name], targeting [persona], with publishing frequency of [X per week]. Suggest specific topics, content types, and channels. Include CTAs and tie each piece to the customer journey stage.”

Mandatory files and data needed

• Buyer persona details
• Content goals

Optional files and data required

• SEO keyword list
• Event calendar

Why is it helpful

Instead of scrambling weekly, you’ll always have a clear, persona-driven roadmap of what to publish and when.

10 ways to make the most out of this prompt

1. Adapt per region if you have multiple markets.
2. Add holidays or industry events.
3. Link to campaign timelines.
4. Use AI to draft metadata for each post.
5. Tag content by funnel stage.
6. Map content to sales enablement.
7. Share calendar with demand gen teams.
8. Sync with product launch dates.
9. Create a backlog of evergreen ideas.
10. Automate hand-off to content writers.

Persona-Specific Messaging Framework

Prompt

“Build a messaging framework for [company name]’s [persona name]. Include pain points, solution positioning, key differentiators, and recommended content angles for blogs, webinars, and case studies.”

Mandatory files and data needed

• Detailed buyer persona profiles

Optional files and data required

• Sales call transcripts
• Customer survey results

Why is it helpful

This ensures your messaging stays consistent across all channels and resonates with the right audience.

10 ways to make the most out of this prompt

1. Build different frameworks per persona.
2. Use for ABM account playbooks.
3. Test against sales objection handling.
4. Feed into content briefs.
5. Use in LinkedIn campaigns.
6. Train SDRs with it.
7. Localize for global markets.
8. Align with analyst reports.
9. Refine after customer interviews.
10. Update quarterly with fresh insights.

Competitor Content Gap Analysis

Prompt

“Analyze competitor [Competitor A, Competitor B]’s content strategy. Identify content gaps, untapped topics, and opportunities for [company name] to differentiate. Include recommendations for thought leadership angles.”

Mandatory files and data needed

• List of competitors

Optional files and data required

• Competitor content links
• Industry reports

Why is it helpful

It helps you spot opportunities to stand out instead of copying competitors.

10 ways to make the most out of this prompt

1. Run analysis quarterly.
2. Layer in SEO keyword overlap.
3. Check for missed funnel stages.
4. Spot gaps in video/webinar formats.
5. Align with analyst coverage.
6. Compare tone & positioning.
7. Use findings to pitch guest articles.
8. Develop unique event themes.
9. Identify missed case study opportunities.
10. Spot whitepaper gaps.

SEO-Optimized Content Briefs

Prompt

“Generate a detailed blog brief for the topic [keyword/topic]. Include SEO headline options, subheadings, target keywords, meta description, and CTA suggestions. Keep it aligned with [persona]’s pain points.”

Mandatory files and data needed

• Target keyword/topic

Optional files and data required

• SEO tool keyword volume data
• Content tone/style guide

Why is it helpful

Writers get clear direction, saving editing cycles and improving SEO performance.

10 ways to make the most out of this prompt

1. Automate briefs for entire keyword lists.
2. Compare briefs with top-ranking blogs.
3. Generate alt-text for images.
4. Pre-fill with internal links.
5. Add word count targets.
6. Suggest expert quotes.
7. Match briefs to funnel stages.
8. Align briefs with campaign messaging.
9. Use briefs in freelance writer onboarding.
10. Track content ROI per brief.

Repurposing Long-Form Content

Prompt

“Take this whitepaper/blog/webinar transcript [paste text] and generate repurposed content ideas across formats (blogs, LinkedIn posts, email snippets, infographics). Suggest 10 variations aligned with [persona].”

Mandatory files and data needed

• Source content (whitepaper, webinar, report)

Optional files and data required

• Preferred channels
• Brand tone guide

Why is it helpful

Maximizes ROI from a single content piece by creating multiple distribution-ready assets.

10 ways to make the most out of this prompt

1. Build LinkedIn carousels from reports.
2. Create executive summaries.
3. Spin off blog series.
4. Build nurture email sequences.
5. Turn into PR pitches.
6. Adapt for partner enablement kits.
7. Repurpose into podcast talking points.
8. Generate short video scripts.
9. Create customer-facing FAQs.
10. Use insights for analyst briefings.

ABM Content Playbook

Prompt

“Design an account-based marketing (ABM) content playbook for targeting [account name/industry segment]. Include recommended assets, personalized content formats, and messaging frameworks for each decision-maker persona.”

Mandatory files and data needed

• Target account or industry segment
• Persona list

Optional files and data required

• Sales pipeline data
• Past engagement metrics

Why is it helpful

It gives sales and marketing a unified plan to target high-value accounts with personalized content.

10 ways to make the most out of this prompt

1. Create per-industry playbooks.
2. Align with outbound email cadences.
3. Adapt for LinkedIn outreach.
4. Generate vertical-specific case studies.
5. Build tiered ABM strategies.
6. Use insights to craft executive briefings.
7. Create SDR scripts.
8. Build custom landing pages.
9. Repurpose for partner co-marketing.
10. Track content attribution in CRM.

Executive Thought Leadership Content

Prompt

“Draft a LinkedIn thought leadership post series for [Executive Name] on [industry topic]. Ensure tone is authoritative yet approachable. Suggest hooks, data points, and CTAs to drive engagement with [persona].”

Mandatory files and data needed

• Executive’s name and role
• Topic focus area

Optional files and data required

• Past executive content
• Industry trend data

Why is it helpful

Positioning executives as thought leaders builds brand credibility and trust among buyers.

10 ways to make the most out of this prompt

1. Repurpose into conference speeches.
2. Turn into blog op-eds.
3. Create podcast interview guides.
4. Build LinkedIn article versions.
5. Use as talking points for media interviews.
6. Develop slide decks from content.
7. Adapt into customer webinar scripts.
8. Share internally as leadership comms.
9. Repurpose into recruitment content.
10. Use in analyst briefings.

Content ROI Dashboard Framework

Prompt

“Design a framework to measure ROI of [company name]’s content strategy. Include key metrics for pipeline influence, lead quality, engagement, SEO impact, and customer retention.”

Mandatory files and data needed

• Marketing funnel metrics
• Content performance data

Optional files and data required

• CRM pipeline attribution data
• Sales conversion metrics

Why is it helpful

Provides a structured way to prove content’s impact on business outcomes and secure more budget.

10 ways to make the most out of this prompt

1. Map metrics to funnel stages.
2. Align KPIs to business OKRs.
3. Create quarterly reporting templates.
4. Compare organic vs. paid ROI.
5. Track ABM engagement.
6. Benchmark against industry.
7. Use dashboards in board meetings.
8. Layer in customer retention metrics.
9. Track per-channel ROI.
10. Automate updates with CRM integration.

Webinar Content Planning

Prompt

“Design a webinar content plan targeting [persona] on the topic [topic]. Include session title, abstract, key talking points, speaker recommendations, and promotional assets.”

Mandatory files and data needed

• Target persona
• Topic

Optional files and data required

• Speaker list
• Customer pain points

Why is it helpful

Speeds up planning by providing a clear structure for impactful, persona-driven webinars.

10 ways to make the most out of this prompt

1. Repurpose webinar as blogs.
2. Create on-demand replay campaigns.
3. Chop into short social videos.
4. Build nurture emails.
5. Generate post-event reports.
6. Create sales enablement snippets.
7. Use questions for blog topics.
8. Repurpose slides into infographics.
9. Create follow-up CTAs for trials.
10. Build industry-specific webinar tracks.

Email Nurture Sequence

Prompt

“Write a 6-email nurture sequence for leads who downloaded [content asset]. Tailor messaging to [persona], include subject lines, CTAs, and align each email to funnel progression.”

Mandatory files and data needed

• Persona details
• Content asset name

Optional files and data required

• Engagement history
• CRM segmentation rules

Why is it helpful

Reduces time creating nurture sequences while ensuring alignment with buyer journeys.

10 ways to make the most out of this prompt

1. Build multi-track nurtures per persona.
2. A/B test subject lines.
3. Use in ABM plays.
4. Repurpose copy for LinkedIn messages.
5. Create versions for events/webinars.
6. Turn into drip campaigns.
7. Test with gated asset downloads.
8. Build loyalty campaigns for customers.
9. Adapt for product launches.
10. Repurpose as chat bot flows.

LinkedIn Organic Campaigns

Prompt

“Design a 4-week LinkedIn organic campaign targeting [persona]. Suggest post formats (carousels, polls, articles), CTAs, and posting cadence to maximize engagement.”

Mandatory files and data needed

• Target persona
• Campaign theme

Optional files and data required

• Engagement benchmarks
• Competitor LinkedIn posts

Why is it helpful

Saves social media teams time and ensures campaigns are structured for reach and engagement.

10 ways to make the most out of this prompt

1. Repurpose into paid campaigns.
2. Generate employee advocacy posts.
3. Create hashtags for tracking.
4. A/B test formats.
5. Create executive-specific versions.
6. Align to event promotion.
7. Create industry-specific hooks.
8. Adapt into blog series.
9. Use insights for next campaigns.
10. Build performance report templates.

Case Study Development

Prompt

“Generate a case study outline for [customer name] showcasing how they achieved [result] with [product/service]. Include suggested headline, executive summary, key metrics, customer quotes, and call-to-action.”

Mandatory files and data needed

• Customer name
• Results achieved

Optional files and data required

• Customer interview transcripts
• Internal product usage data

Why is it helpful

Simplifies case study creation, ensuring content is structured and compelling for B2B buyers.

10 ways to make the most out of this prompt

1. Create video case studies.
2. Repurpose for sales decks.
3. Create blog versions.
4. Turn into press releases.
5. Build social snippets.
6. Repurpose for email campaigns.
7. Create interactive PDF formats.
8. Localize for global use.
9. Adapt into analyst submissions.
10. Use as ABM landing page content.

Content Audit Framework

Prompt

“Design a content audit framework for [company name]. Categorize existing content by funnel stage, performance, and relevance to [persona]. Provide recommendations on keep/update/retire.”

Mandatory files and data needed

• Full content inventory

Optional files and data required

• Performance data (traffic, conversions)
• Customer feedback

Why is it helpful

Helps you clean and optimize your content library, focusing resources on what works.

10 ways to make the most out of this prompt

1. Identify SEO update opportunities.
2. Spot missing funnel stages.
3. Repurpose outdated assets.
4. Flag low-performing assets for removal.
5. Map to ABM strategies.
6. Identify industry-specific gaps.
7. Create refresh schedule.
8. Spot internal link opportunities.
9. Benchmark against competitors.
10. Use to brief content teams quarterly.

Product Launch Content Plan

Prompt

“Build a content plan for launching [product name]. Include pre-launch teasers, launch day assets, and post-launch follow-ups across channels (blog, social, email, webinar). Map each to personas and funnel stages.”

Mandatory files and data needed

• Product name & features
• Launch date

Optional files and data required

• Competitor launch campaigns
• Analyst coverage

Why is it helpful

Ensures your product launch gets maximum visibility and aligns across marketing and sales.

10 ways to make the most out of this prompt

1. Repurpose into PR campaigns.
2. Create post-launch nurture emails.
3. Use insights in analyst briefings.
4. Repurpose into LinkedIn campaigns.
5. Create enablement decks for sales.
6. Generate demo scripts.
7. Create themed webinars.
8. Repurpose for customer community.
9. Build FAQ pages.
10. Create regional launch playbooks.

Evergreen Content Ideas

Prompt

“Generate a list of evergreen content ideas for [industry/company name] that can drive consistent organic traffic and remain relevant over 12+ months. Suggest formats (blogs, guides, videos, case studies) and map each to funnel stages.”

Mandatory files and data needed

• Industry focus
• Target personas

Optional files and data required

• SEO keyword data
• Competitor evergreen content

Why is it helpful

Provides you with a backlog of timeless content assets that will continuously deliver value without frequent updates.

10 ways to make the most out of this prompt

1. Use as the foundation for pillar pages.
2. Repurpose into ebooks.
3. Localize for regional markets.
4. Use as long-term nurture assets.
5. Refresh annually with new stats.
6. Turn into training resources.
7. Build evergreen social snippets.
8. Create downloadable templates.
9. Map into ABM strategies.
10. Repurpose as onboarding material.

Content Personalization Playbook

Prompt

“Design a personalization playbook for [company name]’s content strategy. Suggest how to tailor blogs, emails, and gated assets for [persona/industry segment]. Include personalization tactics by funnel stage.”

Mandatory files and data needed

• Persona details
• Funnel stage definitions

Optional files and data required

• CRM/engagement data
• Buyer intent signals

Why is it helpful

Helps you build scalable personalization into your content marketing, improving engagement and conversions.

10 ways to make the most out of this prompt

1. Use for email segmentation.
2. Map personalization to ABM tiers.
3. Build landing page variations.
4. Repurpose for retargeting ads.
5. Use in nurture tracks.
6. Create industry-specific microsites.
7. Align with SDR outreach scripts.
8. Localize per region.
9. Test against generic content.
10. Build personalization guidelines for writers.

Crisis Communication Content Plan

Prompt

“Develop a crisis communication content plan for [company name] in case of [specific scenario]. Include messaging guidelines, content formats (blogs, social, email), escalation paths, and internal communication protocols.”

Mandatory files and data needed

• Potential crisis scenarios
• Company values/voice guidelines

Optional files and data required

• Past crisis handling examples
• Legal/PR input

Why is it helpful

Gives you a proactive blueprint to manage brand reputation and ensure consistent messaging during crises.

10 ways to make the most out of this prompt

1. Build social media holding statements.
2. Draft executive talking points.
3. Prepare FAQ documents.
4. Create customer reassurance templates.
5. Train internal teams.
6. Build media response kits.
7. Test simulations quarterly.
8. Repurpose into compliance documentation.
9. Localize crisis templates for global offices.
10. Review after each incident for improvements.

Content Collaboration Framework

Prompt

“Create a framework for content collaboration between marketing, sales, and product teams at [company name]. Suggest processes for ideation, content requests, reviews, and approvals.”

Mandatory files and data needed

• Current content workflow process
• Team structure

Optional files and data required

• Existing project management tool usage
• Feedback from stakeholders

Why is it helpful

Eliminates silos and speeds up content production by creating a repeatable cross-team process.

10 ways to make the most out of this prompt

1. Standardize content briefs.
2. Align content to sales objections.
3. Use shared calendars.
4. Create SLAs for turnaround time.
5. Automate notifications.
6. Integrate feedback loops.
7. Build shared knowledge hubs.
8. Track cross-team KPIs.
9. Use in onboarding new hires.
10. Apply to partner co-marketing.

Future Trends Content Roadmap

Prompt

“Forecast the top content trends in [industry] for the next 12 months. Suggest how [company name] can create forward-looking assets (whitepapers, trend reports, webinars) to establish thought leadership.”

Mandatory files and data needed

• Industry focus

Optional files and data required

• Analyst/market reports
• Customer trend data

Why is it helpful

Keeps your brand ahead of the curve and positions you as a trusted leader in your industry.

10 ways to make the most out of this prompt

1. Build an annual trends report.
2. Use insights for PR pitches.
3. Repurpose into webinars.
4. Create executive op-eds.
5. Turn into analyst briefings.
6. Repurpose for product positioning.
7. Build thought leadership LinkedIn series.
8. Use as keynote content.
9. Create internal training decks.
10. Feed into long-term strategy planning.

Outro

You now have 20 powerful prompts tailored to a Director of Content role in a B2B organization. From strategy to execution, personalization to crisis management, this guide equips you to maximize efficiency, alignment, and ROI in your content operations.