ChatGPT prompts for Senior Demand Generation Manager

This guide contains 20 highly actionable ChatGPT prompts designed specifically for a Senior Demand Generation Manager working in a B2B organization.

Each prompt is tailored to improve campaign planning, lead nurturing, reporting, and alignment with sales.

How to get the most out of this guide

• Always customize the placeholders with your company’s industry, product, ICP (ideal customer profile), or campaign objectives.
• Upload campaign data, CRM exports, or performance reports where required.
• Use these prompts iteratively: start broad, refine based on ChatGPT’s first response.
• Remember to give ChatGPT context: who the audience is, what stage of the funnel they are in, and what the end-goal is.

Create a multi-touch nurture campaign framework

The prompt

“You are a B2B demand generation strategist specializing in lead nurturing. Build a 6-email nurture campaign for [ICP persona] who recently engaged with [asset name]. Structure the sequence so that the first 2 emails focus on awareness (educational content), the next 2 on consideration (case studies, ROI, product capabilities), and the final 2 on decision (free trials, demos, customer success stories). Suggest subject lines, CTAs, and ideal send intervals.”

Mandatory files and data needed

• ICP persona document
• List of gated content assets

Optional files and data required

• CRM engagement history
• Previous nurture email performance

Why is it helpful

This saves hours of brainstorming by giving you a structured nurture flow with content aligned to buyer journey stages.

10 ways to make the most out of this prompt

1. Adapt it for LinkedIn nurture sequences.
2. Ask for subject line variations.
3. Request tone adjustments (professional vs. conversational).
4. Insert your product’s value props.
5. Map nurture assets to funnel metrics.
6. Add CTAs tailored for each stage.
7. Get suggested send cadences.
8. Localize for different regions.
9. Personalize for industry verticals.
10. Generate A/B test copy.

Build an account-based marketing (ABM) playbook

The prompt

“You are an ABM strategist working for a B2B SaaS company. Create a step-by-step ABM playbook targeting [industry/vertical] accounts with [number] employees and [specific pain point]. Include: 1) content themes to resonate with C-level execs, 2) recommended engagement tactics (email, direct mail, events, ads), 3) play sequencing over 90 days, 4) metrics to track (engagement, pipeline influence, deal velocity), and 5) ways to involve SDRs and AEs in execution.”

Mandatory files and data needed

• Target account list
• ICP profile

Optional files and data required

• Current ABM campaign results
• Industry research

Why is it helpful

You’ll have a ready-to-deploy ABM structure instead of piecing tactics together ad hoc.

10 ways to make the most out of this prompt

1. Add LinkedIn ad strategies.
2. Include event-based ABM tactics.
3. Layer in direct mail ideas.
4. Customize by deal size.
5. Request playbook for 30-60-90 days.
6. Ask for SDR enablement scripts.
7. Include key ABM KPIs.
8. Get alignment templates for sales.
9. Build vertical-specific messaging.
10. Adapt for existing vs. net-new accounts.

Generate pipeline acceleration campaign ideas

The prompt

“You are a demand gen strategist tasked with accelerating pipeline. Suggest 5 campaign ideas to re-engage opportunities that have stalled at the [consideration/decision] stage for [ICP persona]. Include the type of content to use, channel of delivery (email, ads, webinars, etc.), and the expected psychological triggers (urgency, ROI proof, FOMO, social proof).”

Mandatory files and data needed

• CRM pipeline data

Optional files and data required

• Win/loss analysis
• Sales team feedback

Why is it helpful

This helps shorten sales cycles by generating new tactics to engage stalled opportunities.

10 ways to make the most out of this prompt

1. Turn ideas into campaign briefs.
2. Ask for email templates.
3. Generate webinar topics.
4. Add urgency-based CTAs.
5. Personalize by industry.
6. Request supporting sales collateral.
7. Incorporate customer stories.
8. Add pricing/ROI calculators.
9. Ask for nurture sequencing.
10. Turn into one-pagers for sales.

Audit paid media campaigns

The prompt

“You are a paid media analyst. Review the following paid campaign data [paste/export CSV]. Identify top-performing campaigns, keywords, and audiences, as well as underperforming segments that should be paused. Recommend budget reallocations, new audience tests, and possible creative angles for [platform e.g. LinkedIn or Google Ads].”

Mandatory files and data needed

• Paid media performance CSV (Google Ads, LinkedIn, etc.)

Optional files and data required

• Funnel conversion benchmarks

Why is it helpful

You instantly get a second set of eyes on budget optimization without waiting for agency reports.

10 ways to make the most out of this prompt

1. Generate visual charts.
2. Compare to industry benchmarks.
3. Get keyword recommendations.
4. Identify ad fatigue.
5. Suggest new ad formats.
6. Flag underperforming audiences.
7. Recommend retargeting strategy.
8. Optimize landing page flow.
9. Propose A/B tests.
10. Create exec summary slides.

Write webinar promotion emails

The prompt

“You are a B2B event marketer. Draft 3 promotional emails for a webinar on [topic] featuring [speakers]. Emails should 1) highlight business outcomes, 2) build urgency using statistics or trends, and 3) include a compelling CTA to register. Suggest subject lines and preview text.”

Mandatory files and data needed

• Webinar details (topic, speakers, date)

Optional files and data required

• Past webinar attendance reports

Why is it helpful

This gives you compelling copy in minutes while keeping focus on outcomes instead of features.

10 ways to make the most out of this prompt

1. Generate subject line A/B tests.
2. Add CTA button variations.
3. Request shorter social ad copy.
4. Adapt for SMS.
5. Create post-event nurture emails.
6. Suggest landing page headlines.
7. Tailor messaging by persona.
8. Localize for regions.
9. Create countdown reminders.
10. Draft follow-up thank-you emails.

Create SEO-driven content briefs

The prompt

“You are a B2B content strategist. Build an SEO-driven blog brief for [topic] targeting [ICP persona]. Include keyword clusters, meta description, suggested outline, CTA placement, and estimated search intent.”

Mandatory files and data needed

• Target keyword list
• ICP personas

Optional files and data required

• Competitor content examples

Why is it helpful

Ensures blogs rank for high-intent keywords while aligning with personas.

10 ways to make the most out of this prompt

1. Generate FAQs for schema.
2. Add internal link suggestions.
3. Suggest visuals/graphics.
4. Map keywords to funnel stages.
5. Create social snippets.
6. Compare with competitor gaps.
7. Request pillar vs. cluster content.
8. Draft meta titles.
9. Suggest related assets.
10. Build repurposing plan.

Design a lead scoring model

The prompt

“You are a marketing ops strategist. Propose a lead scoring model for [ICP persona] with weightings across demographics (title, company size), engagement (web visits, downloads), and intent data. Provide recommended thresholds for MQL.”

Mandatory files and data needed

• ICP definitions
• CRM engagement data

Optional files and data required

• Past lead-to-opportunity conversion rates

Why is it helpful

Aligns marketing and sales by ensuring only qualified leads are passed.

10 ways to make the most out of this prompt

1. Create scoring tiers.
2. Suggest decay logic.
3. Add negative scoring criteria.
4. Tailor for ABM accounts.
5. Create visual scorecards.
6. Recommend automation rules.
7. Simulate conversion uplift.
8. Compare to benchmarks.
9. Add persona-specific logic.
10. Build sales-ready notification flows.

Build campaign performance dashboards

The prompt

“You are a marketing analyst. Create a campaign reporting template in table format with columns for impressions, clicks, CTR, MQLs, SQLs, pipeline, and revenue. Recommend visualization style for exec presentations.”

Mandatory files and data needed

• Campaign performance data

Optional files and data required

• Attribution model data

Why is it helpful

Helps consolidate fragmented data into executive-friendly reports.

10 ways to make the most out of this prompt

1. Add cost-per metric columns.
2. Segment by channel.
3. Highlight ROI by program.
4. Add trend lines.
5. Compare quarter-over-quarter.
6. Suggest benchmarks.
7. Propose forecasting module.
8. Highlight campaign learnings.
9. Generate one-pager summary.
10. Automate exports to slides.

Create sales enablement one-pagers

The prompt

“You are a sales enablement writer. Create a one-pager for [ICP persona] that positions [product] against [competitor]. Include key differentiators, proof points, and objection handling.”

Mandatory files and data needed

• Product positioning doc
• Competitor analysis

Optional files and data required

• Sales feedback

Why is it helpful

Equips sales with concise, persuasive content for conversations.

10 ways to make the most out of this prompt

1. Turn into a battlecard.
2. Add quick ROI stats.
3. Create vertical-specific versions.
4. Add FAQs.
5. Suggest elevator pitch.
6. Map to sales stages.
7. Create objection rebuttals.
8. Format for mobile use.
9. Build social proof inserts.
10. Repurpose for decks.

Map thought leadership campaigns

The prompt

“You are a content strategist. Outline a 90-day thought leadership campaign for [topic] targeting [ICP persona]. Include blogs, LinkedIn posts, webinars, and PR angles.”

Mandatory files and data needed

• Topic focus

Optional files and data required

• Analyst reports

Why is it helpful

Positions company as authority and builds trust with target audience.

10 ways to make the most out of this prompt

1. Build CEO ghostwritten posts.
2. Suggest industry stats.
3. Map to editorial calendar.
4. Repurpose into whitepaper.
5. Recommend influencers to partner.
6. Add podcast guesting ideas.
7. Suggest paid syndication.
8. Provide PR pitch angles.
9. Add webinar topics.
10. Draft thought leadership scorecard.

Activate intent data

The prompt

“You are a demand gen manager. Build a strategy to activate 3rd-party intent data for accounts showing interest in [topic]. Recommend campaigns across paid ads, SDR outreach, and nurture flows.”

Mandatory files and data needed

• Intent data feed

Optional files and data required

• Historical intent conversion rates

Why is it helpful

Helps prioritize accounts most likely to buy and accelerates pipeline.

10 ways to make the most out of this prompt

1. Segment intent signals.
2. Map to funnel stages.
3. Suggest ad copy.
4. Recommend SDR scripts.
5. Add nurture touchpoints.
6. Build ABM overlays.
7. Suggest timing windows.
8. Add competitor intent insights.
9. Create reporting dashboards.
10. Tie to pipeline KPIs.

Design industry-specific nurture sequences

The prompt

“You are a nurture campaign architect. Create a 4-email sequence tailored for [industry vertical] buyers of [product]. Emails should address industry pain points, regulatory concerns, and ROI drivers.”

Mandatory files and data needed

• Industry research
• ICP persona

Optional files and data required

• Customer testimonials

Why is it helpful

Drives deeper resonance by tailoring nurture flows to industry context.

10 ways to make the most out of this prompt

1. Suggest industry stats.
2. Localize compliance language.
3. Map to vertical buyer journeys.
4. Build persona-specific CTAs.
5. Create LinkedIn post versions.
6. Suggest content formats.
7. Add ROI examples.
8. Draft landing page copy.
9. Propose nurture cadence.
10. Repurpose into case study offers.

Write webinar survey templates

The prompt

“You are a webinar engagement strategist. Create a post-webinar survey with scoring logic to identify sales-ready leads. Include both qualitative and quantitative questions.”

Mandatory files and data needed

• Webinar topic

Optional files and data required

• Survey tool format

Why is it helpful

Helps convert attendees into MQLs with lead qualification built in.

10 ways to make the most out of this prompt

1. Add NPS scoring.
2. Suggest progressive profiling fields.
3. Build conditional logic.
4. Tie to CRM workflows.
5. Create industry-specific questions.
6. Add incentive ideas.
7. Segment by role.
8. Draft thank-you page copy.
9. Suggest follow-up emails.
10. Propose reporting format.

Build trade show follow-up playbooks

The prompt

“You are an event marketer. Create a post-trade show follow-up sequence for leads captured at [event]. Include SDR scripts, nurture emails, and personalized offers based on booth interactions.”

Mandatory files and data needed

• Event lead list

Optional files and data required

• Notes from booth interactions

Why is it helpful

Maximizes ROI from expensive trade shows by increasing conversion rates.

10 ways to make the most out of this prompt

1. Create high/med/low priority follow-ups.
2. Suggest LinkedIn connect messages.
3. Add urgency-based offers.
4. Tailor by buyer role.
5. Propose nurture cadence.
6. Create one-to-few ABM plays.
7. Suggest direct mail touches.
8. Draft recap email templates.
9. Create value-add offers.
10. Map follow-up to pipeline goals.

Build cross-channel campaign blueprints

The prompt

“You are a campaign architect. Create a cross-channel campaign for [product] targeting [ICP persona]. Include tactics across email, paid, social, and events with unified messaging.”

Mandatory files and data needed

• Campaign objectives

Optional files and data required

• Historical channel performance

Why is it helpful

Drives consistency and impact by aligning channels under one campaign strategy.

10 ways to make the most out of this prompt

1. Suggest spend allocation.
2. Map channel KPIs.
3. Propose timeline sequencing.
4. Add creative theme ideas.
5. Suggest audience splits.
6. Add retargeting layers.
7. Create measurement framework.
8. Draft messaging pillars.
9. Propose reporting cadence.
10. Repurpose for regional launches.

Launch customer advocacy programs

The prompt

“You are a customer marketer. Create a customer advocacy program that encourages referrals and case study participation. Include incentives, outreach templates, and reporting structure.”

Mandatory files and data needed

• Customer list

Optional files and data required

• Existing NPS data

Why is it helpful

Turns happy customers into pipeline influencers.

10 ways to make the most out of this prompt

1. Draft referral email templates.
2. Suggest tiered incentives.
3. Add gamification elements.
4. Propose case study formats.
5. Build social sharing templates.
6. Recommend advocacy KPIs.
7. Create onboarding guide.
8. Suggest community platform.
9. Draft outreach cadences.
10. Build advocacy dashboards.

Develop ROI calculators

The prompt

“You are a product marketer. Build an ROI calculator framework for [product]. Include the key cost inputs (time, resources, licenses) and value outputs (efficiency gains, cost savings, revenue uplift). Provide formulas that sales teams can use in Excel or an online tool. Recommend how results should be visualized in reports.”

Mandatory files and data needed

• Product pricing model
• Customer usage data

Optional files and data required

• Industry ROI benchmarks

Why is it helpful

Equips sales with a tangible tool to prove ROI to prospects and accelerate decision-making.

10 ways to make the most out of this prompt

1. Build sector-specific calculators.
2. Create ROI for different deal sizes.
3. Add time-to-value outputs.
4. Include competitor comparison.
5. Suggest visualization charts.
6. Recommend website embed version.
7. Draft sales enablement scripts.
8. Add NPV/IRR financial metrics.
9. Generate PDF summary template.
10. Propose ROI-based CTAs.

Benchmark competitors

The prompt

“You are a competitive intelligence analyst. Create a benchmarking report comparing [product] with [competitor list]. Include pricing differences, feature gaps, market positioning, customer reviews sentiment, and demand generation tactics used by competitors.”

Mandatory files and data needed

• Competitor list
• Product comparison data

Optional files and data required

• Customer review sources
• Analyst reports

Why is it helpful

Provides actionable insights for differentiating your product and refining campaigns against competition.

10 ways to make the most out of this prompt

1. Create competitor battlecards.
2. Highlight strengths/weaknesses.
3. Suggest messaging adjustments.
4. Propose counter-campaign ideas.
5. Add SWOT analysis.
6. Segment by vertical strengths.
7. Track competitor ad strategies.
8. Suggest win-back tactics.
9. Build exec-level summary.
10. Recommend differentiation plays.

Build executive dashboards

The prompt

“You are a marketing analyst. Create an executive dashboard for demand generation with KPIs across MQLs, SQLs, pipeline contribution, CAC, and ROI. Include visualization recommendations for board reporting.”

Mandatory files and data needed

• Marketing performance data

Optional files and data required

• Sales attribution data

Why is it helpful

Helps senior leadership quickly see the business impact of demand gen programs.

10 ways to make the most out of this prompt

1. Propose scorecard format.
2. Add drill-down by channel.
3. Suggest forecasting widgets.
4. Highlight pipeline velocity.
5. Compare CAC vs. LTV.
6. Add benchmark overlays.
7. Suggest color-coded heatmaps.
8. Provide mobile-friendly view.
9. Create export-to-PPT template.
10. Build automation workflow.

Create quarterly demand gen plans

The prompt

“You are a senior demand generation strategist. Build a quarterly demand gen plan for [product/company] targeting [ICP persona]. Include campaign mix, budget allocation, channel priorities, KPIs, and risk mitigation strategies.”

Mandatory files and data needed

• Current pipeline goals
• Budget allocation

Optional files and data required

• Past quarterly performance
• Sales forecasts

Why is it helpful

Provides a roadmap that keeps campaigns aligned with revenue targets and avoids last-minute scrambles.

10 ways to make the most out of this prompt

1. Break plan into monthly sprints.
2. Align goals with sales OKRs.
3. Propose agile test-and-learn cycles.
4. Add scenario planning (best/worst case).
5. Map content to buyer journey.
6. Suggest talent/resource needs.
7. Create alignment checklist with sales.
8. Build presentation-ready plan slides.
9. Recommend risk mitigation tactics.
10. Tie KPIs directly to revenue.

In this guide, we covered 20 ChatGPT prompt frameworks for a Senior Demand Generation Manager. These prompts help you ideate faster, optimize campaigns, align with sales, and scale your B2B demand gen efforts with less manual effort.

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