This ultimate library of high-impact B2B demand generation prompts gives marketers, RevOps pros, and growth leaders plug-and-play blueprints for nearly every stage of the revenue engine.
Whether you’re tightening your lead-to-close process, optimising evergreen channels, or defending marketing's impact in the boardroom, each prompt delivers a clear structure, required inputs, and QA guardrails so you can execute with confidence and speed.
Pipeline-Acceleration Master Calendar
Prompt
Role: Senior B2B demand-gen strategist
Objective: Build a 90-day calendar of pipeline-acceleration plays for live opportunities in stages [Enter CRM stage names], targeting $[Target] incremental closed-won.
📝 Inputs (attach/inline):
Opps.csv
(opportunity_id, stage, product_line, ACV, days_in_stage, AE_owner)- Average sales cycle = [XX] days · Target win-rate uplift = [YY]%
- Asset library sheet (link)
- Capacity: Design hrs [ ], Copy hrs [ ], Dev hrs [ ]
📋 Deliverable (Markdown):
- Executive Summary (≤150 words)
- Week-by-Week Table (Week / Theme / Target cohort / Plays≤3 / Owner / Asset / Forecast $ / Win-rate uplift %)
- Asset BOM (new vs. repurpose, effort hrs)
- Risk & Mitigation (RACI table)
- Measurement Plan (metric, cadence, data source)
✅ QA checklist:
- ≤3 plays per week; total asset hours ≤ capacity.
- Forecast math = opp_count × ACV × win-rate uplift.
- Jargon no higher than VP Sales level.
How can it help you?
Turns a blank calendar into a resource-balanced, revenue-defensible 90-day action plan you can paste straight into Jira.
How to get the most out of this prompt?
- Ask for the Week-by-Week table as CSV.
- Generate SDR email templates for each play.
- Request a one-slide exec summary deck.
- Produce UTM naming conventions.
- Output Asana JSON tasks.
- Build a burn-down chart of capacity vs. demand.
- Simulate results at ±10 % win-rate.
- Flag quick wins needing <8 design hours.
- Create a risk heat-map SVG.
- Translate calendar for APAC/EMEA time zones.
Evergreen Lead-Engine Deep Audit
Prompt
Role: RevOps analyst
Objective: Cut blended CPL by [X]% in 60 days by diagnosing leaks in always-on channels.
📂 Attachments:
ChannelPerf_12mo.csv
(channel, spend, clicks, MQLs, SQLs, Opps, Revenue)PersonaMap.xlsx
(persona_id, title, industry, funnel_conversion%)
🔍 Channels in scope: Paid Search • LinkedIn Ads • Review Sites • Organic Blog • Partner
🔄 Tasks:
- Compute CPL, CPOpp, CPRev, MQL→SQL %, SQL→CW %.
- Flag bottom-quartile performers by persona & quarter.
- Recommend 3 actions each (tagged Eliminate/Optimise/Scale).
- Estimate impact ($ pipeline, % CPL delta).
- Package insights in a Diagnostic Report.
📑 Output (Markdown):
- TL;DR (≤5 bullets)
- KPI Scorecard table
- Channel Deep-dives (snapshot chart, root-cause narrative, action plan table)
- Financial Impact Model (before/after)
- Next-Steps Gantt (ASCII)
How can it help you?
Turns messy exports into a board-ready doc showing exactly where dollars leak and what fixes pay back first.
How to get the most out of this prompt?
- Ask for Python code to plot trends.
- Generate persona heat-maps for slides.
- Produce CFO vs. CMO tailored summaries.
- Create LookML for a live dashboard.
- Add KPI drift alert logic.
- Simulate 20 % budget re-allocation.
- Draft a Slack digest for the team.
- Export an editable Google-Sheets version.
- Suggest tracking-tag fixes.
- Build an A/B test backlog tied to each leak.
Multi-Touch Attribution Blueprint (Advanced)
Prompt
Role: Marketing data architect
Goal: Design & defend a multi-touch attribution model that sales leadership trusts.
📝 Inputs:
CRM_Deals.csv
(deal_id, created_at, closed_at, amount, source_id)Touchpoints.parquet
(contact_id, touch_ts, channel, asset_id, cost)- Current model type = [First-Touch / Last-Touch / None]
- Stakeholder concerns (bullet list)
📐 Deliverable (Markdown):
I. Executive Overview (≤120 words)
II. Model Comparison Matrix (Linear, W-Shaped, Time-Decay, Algorithmic)
III. Recommended Model & Rationale
- Weighting Logic diagram (ASCII)
- Data Source Map
- Implementation Steps (table)
IV. Validation Plan (hold-out test, R² target ≥0.7, p-values)
V. Dashboard Wireframe (JSON schema link)
VI. Change-Management Timeline (Swimlane)
✅ QA checklist:
- All data sources mapped.
- Weighting sums to 100 %.
- Validation includes stat metrics & business sanity.
How can it help you?
Stops “who gets credit?” turf wars and gives the board a defendable, stats-backed picture of marketing’s impact.
How to get the most out of this prompt?
- Produce SQL snippets for data prep.
- Auto-generate a Looker dashboard spec.
- Draft an FAQ for sceptical AEs.
- Create a 2-minute Loom script explaining the model.
- Suggest sandbox test cohorts.
- Output a risk log for data gaps.
- Build ROI scenarios if model shifts budget.
- Add a retraining cadence (cron YAML).
- Provide a CFO one-pager.
- Export a DOT graph of data flow.
Multi-Touch Campaign Architect
Prompt
Role: Campaign strategist
Objective: Launch a 6-week multi-touch campaign that sources $[Pipeline] pipeline from persona [Persona].
📦 Inputs: ICP brief, Win-Loss notes (link), Available assets list, Budget $[X]
🛠 Deliverable (Markdown):
- Campaign Name & Creative Hook
- Persona Message Map (Pain ↔ Benefit ↔ Asset)
- Channel Cadence Calendar (Week × Channel × Asset × KPI)
- Asset Briefs (goal, length, format, CTA)
- Workflow Diagram (ASCII)
- Measurement Framework (leading & lagging KPIs, attribution tags)
✅ Checklist:
- At least 5 touches across 3 channels.
- KPIs align to funnel stage.
- UTM conventions included.
- Budget ≤ $[X].
How can it help you?
Replaces scattered blasts with an orchestrated story that shepherds leads from click to demo.
How to get the most out of this prompt?
- Ask for creative mood boards.
- Generate SDR call-guides for each week.
- Produce a HubSpot workflow JSON.
- Draft an exec one-pager.
- Simulate pipeline if click-thru ±15 %.
- Include playbook to repurpose assets.
- Add LinkedIn Conversation Ad copy variants.
- Build a risk register.
- Create a design brief for Figma.
- Output a budget burn chart.
Content-Syndication ROI Model
Prompt
Role: Demand-gen analyst
Mission: Decide go/no-go on a $[Budget] content-syndication package.
📊 Inputs:
- Historical CPLs & conversion funnel (table)
- Vendor proposal specs (doc link)
- ASP = $[ ] · Gross margin = [ ]%
📈 Model Output:
- Assumptions Table (traffic, form-fills, quality adj.)
- Forecast Calc (MQL → SQL → Opp → CW)
- ROI & Payback Period (chart)
- Sensitivity Table (CPL ±20 %, Win-rate ±10 %)
- Go/No-Go Recommendation & Rationale
✅ QA:
- Payback computed on gross margin.
- Sensitivity shows both break-even & upside.
- References vendor’s quality guarantees.
How can it help you?
Turns vendor hype into math so you only sign deals that pencil out (and shut down those that don’t).
How to get the most out of this prompt?
- Auto-generate vendor scorecard.
- Draft insertion-order redlines.
- Create a nurture sequence for delivered leads.
- Produce lead-return SLA template.
- Add third-party intent overlay plan.
- Build a renewal alert.
- Export model to Google Sheet.
- Visualise payback in a waterfall.
- Provide SDR talk-track for vendor leads.
- Map MQL recycle flow.
Webinar Series Command Kit
Prompt
Role: Webinar producer
Goal: Deliver a quarterly 3-webinar series generating ≥[X] MQLs & [Y] SQLs in [Industry].
🔗 Inputs: Past webinar metrics, Target persona brief, Guest speaker wish-list
📑 Output (Markdown):
- Topic Arc (3 sessions, narrative flow)
- Speaker Matrix (Name, POV, draw)
- Promotion Timeline (Gantt)
- Registrant → Attendee Funnel Targets
- Repurposing Plan (clips, blog, email)
- KPI Dashboard Spec
✅ QA:
- Topics ladder logically.
- Promo starts ≥6 weeks pre-first session.
- Registrant goal = SQL target ÷ historical rate.
How can it help you?
Systematises your highest-intent engine rather than scrambling for one-off events.
How to get the most out of this prompt?
- Draft title A/B options.
- Generate panelist outreach emails.
- Provide landing-page copy.
- Suggest live-poll questions.
- Create slide template outline.
- Add closed-caption workflow.
- Build SDR follow-up cadence.
- Forecast incremental pipeline.
- Produce clip-repurposing storyboard.
- Output Zoom/Webex tech checklist.
Global Field-Marketing Playbook
Prompt
Role: Field-marketing director
Objective: Standardise event plays across regions [List].
🔢 Inputs: Budget bands, Typical venue sizes, Regional compliance notes (GDPR, PDPA, LGPD)
📄 Deliverable:
- Event Tier Framework (T1 flagship → T4 community)
- Budget & KPI Ranges per Tier
- Localisation Rules (language, imagery, gifts)
- Lead-Capture Process SOP
- ROI Benchmarks (SQL yield, payback)
- Governance & Reporting Cadence
✅ QA:
- All currencies localised.
- GDPR & local privacy laws addressed.
- KPI formulas shown.
How can it help you?
Gives every region a plug-and-play kit so they execute consistently and report apples-to-apples ROI.
How to get the most out of this prompt?
- Include badge-scan field mapping.
- Provide swag ordering checklist.
- Draft speaker-submission tracker.
- Suggest partner co-sponsor tiers.
- Build regional comms calendar.
- Offer reputation monitoring plan.
- Create VIP dinner template.
- Generate post-event debrief doc.
- Attach Tableau dashboard spec.
- Add GDPR consent copy blocks.
Partner Co-Marketing Builder
Prompt
Role: Alliances marketer
Goal: Launch a joint demand campaign with partner [Company].
🚦 Inputs: Shared ICP sheet, Partner asset inventory, MDF budget $[ ]
📋 Output:
- Joint Value Prop Statement
- Asset Ownership Split (table)
- Campaign Timeline (Week × Deliverable × Owner)
- Lead-Sharing SLA (fields, timing, GDPR)
- Joint KPI Dashboard Layout
✅ QA:
- Assets co-branded, legal approvals noted.
- Lead-sharing meets both privacy policies.
- MDF usage < budget.
How can it help you?
Expands reach without doubling spend, while keeping ops clean and legal teams happy.
How to get the most out of this prompt?
- Draft MDF request letter.
- Provide cross-promo webinar brief.
- Produce press-release draft.
- Map joint ABM target list.
- Create deal-registration flowchart.
- Add conflict-resolution clause.
- Forecast pipeline uplift.
- Build quarterly sync agenda.
- Suggest joint intent-data pool.
- Generate partner scorecard.
Lead-Scoring Optimisation Workshop
Prompt
Role: Marketing-ops facilitator
Objective: Rebuild behavioural + firmographic scoring to boost MQL→SQL conversion by [Z]%.
📑 Inputs: Current scorecard, Win-rate correlations report
🗓 Workshop Agenda Output:
- Pre-read (scorecard, data)
- Live Exercises (attribute ranking, threshold calibration)
- Proposed Schema (points, decay, neg. scores)
- Test Plan (A/B control, duration)
- Implementation Checklist (MarTech fields)
✅ QA:
- Points mapped to measurable behaviour.
- Decay logic documented.
- Test plan includes success criteria.
How can it help you?
Filters signal from noise so sales trusts every MQL that hits their queue.
How to get the most out of this prompt?
- Provide historical back-test slides.
- Draft Marketo/HubSpot field updates.
- Suggest negative score triggers.
- Add demo-trigger alerts.
- Build quarterly recalibration cadence.
- Generate SDR cheat-sheet.
- Output exec summary.
- Incorporate ML extension idea.
- Create rejection-reason feedback loop.
- Build monitoring dashboard spec.
SDR Hand-Off SLA Generator
Prompt
Role: Revenue-ops mediator
Objective: Formalise a Marketing→SDR SLA.
📥 Inputs: Average lead volumes, Current response times, SDR capacity
📃 Deliverable:
- SLA Document (touch time, routing, qualification fields)
- Escalation Matrix
- Breach Alert Workflow
- Quarterly Review Metrics
✅ QA:
- Time-to-touch ≤ target.
- Ownership unambiguous.
- Metrics align to funnel stages.
How can it help you?
Kills the black-hole lead myth and keeps marketing’s pipeline promise measurable.
How to get the most out of this prompt?
- Generate Gong review rubric.
- Provide incentive alignment table.
- Add weekly scorecard template.
- Suggest auto-rerouting rules.
- Draft new-hire training module.
- Produce breach alert email.
- Map recycled-lead play.
- Build mutual OKR slide.
- Add persona-specific talk tracks.
- Schedule quarterly SLA audit.
Database Hygiene Command Center
Prompt
Role: Marketing-ops lead
Goal: Clean & enrich 500 k-record Marketo DB quarterly.
📈 Inputs: Duplicate rate %, Bounce rate %, Enrichment vendor options
🗂 Output:
- Field Priority Matrix
- De-dupe Logic Diagram
- Enrichment Vendor Comparison
- Compliance Checklist (GDPR, CCPA)
- KPI Targets & Timeline
✅ QA:
- Duplicate criteria documented.
- Vendor costs vs. expected CPL impact shown.
- Compliance boxes ticked.
How can it help you?
Prevents deliverability decay and ensures segmentation accuracy—fuel for every downstream campaign.
How to get the most out of this prompt?
- Draft run-book for ops team.
- Suggest sandbox testing.
- Map consent sync flows.
- Provide stakeholder comms copy.
- Forecast MQL uplift.
- Add email-verification cadence.
- Generate QA checklist spreadsheet.
- Recommend funnel re-entry tags.
- Include risk mitigation plan.
- Build cost-per-clean-record calc.
Event ROI Post-Mortem Kit
Prompt
Role: Event marketer
Objective: Standardise ROI reporting for trade shows.
📄 Template Sections:
- Budget vs. Actual ($, %)
- Lead Funnel (badge scans → SQL → Opp → CW)
- Pipeline Velocity & Win-Rate Delta
- ROI & Payback charts
- Lessons Learned & Next Actions
✅ QA:
- Pipeline numbers tie to CRM.
- Payback based on gross margin.
- Lessons linked to data, not opinion.
How can it help you?
Turns booth selfies into accountable numbers your CFO will respect.
How to get the most out of this prompt?
- Auto-generate slides with chart embeds.
- Provide NPS survey link.
- Produce sponsor thank-you email.
- Benchmark vs. prior year.
- Forecast retention impact.
- Suggest follow-up campaign.
- Tag ICP density metric.
- Draft improvement backlog.
- Create shareable infographic.
- Build event-ROI dashboard spec.
Nurture Stream Rejuvenation
Prompt
Role: Lifecycle marketer
Objective: Refresh existing nurture streams to lift click→SQL by [X]%.
📂 Inputs: Engagement metrics export, Content gap analysis
📑 Deliverable:
- Drop-off Analysis Table
- Gap-Fill Content Map
- New 6-Email Sequence (subject, hook, CTA, token list)
- Send-Time Optimisation Plan
- KPI Targets & Testing Matrix
✅ QA:
- Each email escalates CTAs.
- Tokens defined for Marketo.
- Test plan includes control group.
How can it help you?
Wakes up dormant leads and shortens sales cycle with modern messaging.
How to get the most out of this prompt?
- Generate plain-text + HTML versions.
- Add SMS bump copy.
- Provide AMP interactive block ideas.
- Map lead-score boosts.
- Include regional language variants.
- Create GIF/visual briefs.
- Draft unsubscribe rescue flow.
- Attach compliance footers.
- Suggest dynamic content rules.
- Output a performance dashboard spec.
Budget-vs-Pipeline Simulator
Prompt
Role: Demand-gen finance partner
Mission: Model sourced-pipeline scenarios vs. spend across channels.
📊 Inputs: Historical CPL, Conversion %, ASP, Budget sliders for Search, Social, Display, Events
📤 Output:
- Interactive Scenario Table (Base / Stretch / Downside)
- Recommended Spend Mix (% & $)
- Break-Even & Payback Charts
- Assumptions Glossary
✅ QA:
- CAC payback uses gross margin.
- Stretch scenario within 120 % of base budget.
- Clear call-out of diminishing returns.
How can it help you?
Delivers defendable “Give me X, I’ll deliver Y” numbers for QBRs and board decks.
How to get the most out of this prompt?
- Add seasonality toggle.
- Include risk flags for channel volatility.
- Build sensitivity tornado chart.
- Export to Google Sheets.
- Provide CFO summary memo.
- Suggest spend-freeze fallback plan.
- Generate waterfall of incremental pipeline.
- Tag channels for test budget.
- Output JSON for BI tool ingest.
- Create a variant with headcount costs.
Intent-Data Activation Framework
Prompt
Role: ABM strategist
Objective: Turn 3rd-party intent pings into revenue within 30 days.
📦 Inputs: Intent feed schema, Threshold definitions, Current ABM tech stack
🗺 Deliverable:
- Signal Taxonomy & Thresholds
- Audience Segmentation Logic
- Orchestration Flow (Intent → Ads → SDR alert → Sequence)
- KPI Tree (impressions, engaged accounts, pipeline)
- Compliance & Data-Decay Policy
✅ QA:
- Signals mapped to account IDs.
- Alert latency <24 h.
- GDPR compliance addressed.
How can it help you?
Turns noisy intent pings into timed outreach before competitors can react.
How to get the most out of this prompt?
- Draft Slack alert format.
- Provide warm-call script.
- Suggest creative messaging themes.
- Add data-decay policy.
- Map ABM overlay rules.
- Build ROI tracking fields.
- Generate experiment roadmap.
- Offer compliance FAQ.
- Produce monthly optimisation retro.
- Export JSON for marketing-automation import.
SEO + SEM Demand-Mix Optimiser
Prompt
Role: Search strategist
Goal: Re-allocate fixed budget $[X] to maximise pipeline across SEO & SEM.
📂 Inputs:
SEM.xlsx
(keyword, spend, ROI)SEO.csv
(url, rank, traffic, leads)- Competitor gap list
📄 Output:
- Keyword Cluster Prioritisation Table
- Content Refresh Backlog (SEO)
- Bid Adjustment Plan (SEM)
- Forecasted Pipeline Delta
- Risk & Assumption Register
✅ QA:
- Avoid cannibalising high-rank keywords.
- Budget shift ≤10 % per week.
- Forecast uses last-90-day averages.
How can it help you?
Aligns organic and paid so they compound rather than cannibalise, squeezing more pipeline from the same wallet.
How to get the most out of this prompt?
- Suggest quick-win SERP features.
- Build negative keyword list.
- Provide competitor gap fill.
- Add video-SEO plays.
- Create cost-per-search-intent model.
- Map page-speed uplift targets.
- Draft creative ad copy variants.
- Include schema markup guide.
- Generate exec highlight slide.
- Offer monthly KPI milestones.
Programmatic Display Play Card
Prompt
Role: Display media manager
Objective: Generate [X] MQLs/mo at CPA ≤ $[Y].
📊 Inputs: Audience seed list, Creative specs, Fraud filter preferences
📜 Output:
- Audience Build Rules (1st & 3rd party)
- Creative Matrix (sizes, messaging)
- Frequency Caps & Recency Ladder
- Brand-Safety & Fraud Filters
- Measurement & Optimisation Cadence
✅ QA:
- CPA target backed by math.
- Frequency ≤ [Z] per user/day.
- Fraud filters meet industry standards (TAG, IAS).
How can it help you?
Adds scalable TOFU reach without dumping cash on junk impressions.
How to get the most out of this prompt?
- Propose CTV extension.
- Provide viewability benchmarks.
- Draft dynamic-creative rules.
- Suggest identity-graph use.
- Build fraud-protection checklist.
- Include PMP shortlist.
- Map creative refresh schedule.
- Generate pixel QA guide.
- Offer day-parting test.
- Create optimisation cadence doc.
ABM 1:Few Campaign Designer
Prompt
Role: ABM campaign owner
Goal: Land meetings with 25 dream accounts in [Vertical] within 60 days.
📋 Inputs: Account list CSV, Persona cheat-sheets, Budget $[ ]
📑 Deliverable:
- Segmentation Logic (Tiering, ICP fit)
- Personalised Asset List (microsite, exec email, DM gift)
- Outreach Cadence Grid (Channel × Week × Owner)
- Success Metrics & Dashboards
- Risk Mitigation Plan
✅ QA:
- Each account sees ≥7 touches.
- Budget/acc ≤ $[ ].
- Dashboard filters by account & stage.
How can it help you?
Turns cold logos into warm opps via orchestrated micro-targeting.
How to get the most out of this prompt?
- Provide personalised microsite wireframe.
- Draft C-level email.
- Suggest direct-mail gift themes.
- Add LinkedIn Conversation Ad copy.
- Include SDR voicemail script.
- Map KPI dashboard spec.
- Build exec sponsor playbook.
- Generate content-gap analysis.
- Output sales-enablement one-pager.
- Create renewal/expansion upsell angle.
Revenue-Ops Alignment Charter
Prompt
Role: RevOps chief of staff
Mission: Unite Marketing, SDR, Sales, CS around shared funnel KPIs.
📄 Charter Sections:
- Vision & Principles
- Joint Metrics (definitions, SQL SLA, NSM)
- Hand-Off Diagrams (ASCII)
- Governance Cadence (weekly, QBR)
- Tech Stack Map
- Escalation Paths & Conflict-Res Rules
✅ QA:
- Metrics align to pipeline math.
- Hand-off diagrams show bidirectional feedback.
- Escalations have time-bound owners.
How can it help you?
Breaks silos so every pipeline inch is traceable and jointly owned.
How to get the most out of this prompt?
- Attach RACI table.
- Provide quarterly OKR sync agenda.
- Suggest unified dashboard spec.
- Draft data dictionary.
- Add SLA breach workflow.
- Map renewal-assist loop.
- Create cross-training plan.
- Include conflict-resolution matrix.
- Produce leadership comms slides.
- Build cadence calendar invites.
Board-Ready Demand Report Forge
Prompt
Role: Demand-gen analyst/storyteller
Objective: Build a 5-slide Q2 board deck proving marketing’s impact & setting Q3 bets.
📦 Data:
Spend_Q2.csv
(week, channel, spend)Pipeline_Q2.csv
(sourced_pipeline, influenced_pipeline, CW)Benchmarks.xlsx
(industry medians)- Q3 Big Bets (bullet list)
🎨 Deck Outline:
- Slide 1: KPI Snapshot (NSM, Pipeline vs. Goal, Blended CAC)
- Slide 2: Efficiency Waterfall (Spend→MQL→SQL→CW)
- Slide 3: Channel Heroes & Zeroes (ROI vs. Scale 2×2)
- Slide 4: Risk Radar + Mitigations
- Slide 5: Q3 Bets (objective, spend ask, pipeline forecast)
📑 Return:
(a) Speaker notes ≤80 w/slide
(b) JSON manifest matching slide-v2.json
schema
✅ QA:
- Totals reconcile to CSV.
- Benchmarks cited & footnoted.
- Risks supported by data.
- JSON passes schema validation.
How can it help you?
Delivers a data-tight, designer-ready story so you stride into the boardroom confident and prepared.
How to get the most out of this prompt?
- Auto-generate PNG chart images (base64).
- Produce a one-page CEO talking-points sheet.
- Draft a glossary for non-marketers.
- Add alt-text for accessibility.
- Create a parallel Amazon-style memo.
- Generate backup slides for Q&A.
- Build a Notion embed code.
- Simulate downside if Q3 bets under-perform by 25 %.
- Provide tweet-length soundbites.
- Export JSON straight into slide automation.
With these 20 demand-gen prompt frameworks, you’re equipped to replace guesswork with structured, data-backed execution.
Each prompt doubles as both a starting point and a launchpad—you can extend them with automation, simulations, and tailored outputs to fit your unique market, team capacity, and growth targets.
Whether you deploy them individually or stitch them together into a unified GTM system, you now have the building blocks to accelerate revenue and prove marketing’s impact at every level.