ChatGPT Prompts for Brand & Communications Director

This guide contains 20 powerful ChatGPT prompts designed for a Brand & Communications Director in a B2B organization.

These prompts will help you streamline messaging, manage PR, enhance brand storytelling, and align communications across channels. Each prompt includes what files or data you need, why it’s useful, and 10 extra ways to maximize its value.

How to get the most out of this guide

• Use the prompts as templates, replacing placeholders with your company’s specific details.
• Upload brand documents, campaign briefs, or PR reports to give ChatGPT the right context.
• Think of these as accelerators: you can refine outputs, but they save hours of groundwork.

Prompt 1: Brand Messaging Audit

The prompt

“You are a senior B2B brand strategist. Audit our brand messaging across the following documents and tell me if it is consistent, compelling, and differentiated. Highlight gaps and recommend improvements.

Documents: [Insert brand guidelines, website copy, sales deck, press releases]”

Mandatory files and data needed

• Brand guidelines
• Website copy
• Sales/marketing decks
• Recent press releases

Optional files and data required

• Competitor messaging samples
• Customer testimonials or survey data

Why is it helpful

It ensures your company’s voice is consistent across all touchpoints. Instead of manually reviewing dozens of documents, ChatGPT can highlight mismatches and provide actionable fixes.

10 ways to make the most out of this prompt

1. Run it quarterly to track drift in messaging.
2. Use it before board meetings to show consistency.
3. Compare against competitor messaging for differentiation.
4. Test consistency between sales and PR language.
5. Identify jargon-heavy areas and suggest simplification.
6. Highlight sections that align with brand values.
7. Spot areas missing emotional storytelling.
8. Recommend tweaks for thought leadership positioning.
9. Generate an “elevator pitch” from the audit.
10. Use it to prep for investor or media Q&As.

Prompt 2: Executive Communication Coaching

The prompt

“Act as an executive communication coach. Rewrite this draft speech/email from our CEO into a version that is clear, motivational, and on-brand for a B2B audience.

Text: [Insert CEO draft text]”

Mandatory files and data needed

• CEO draft speech or email
• Brand tone of voice guidelines

Optional files and data required

• Audience profile (employees, partners, investors)
• Event/campaign context

Why is it helpful

You can instantly elevate leadership communication so it feels authentic, strategic, and aligned with brand values—without endless rewrites.

10 ways to make the most out of this prompt

1. Tailor one speech to multiple audiences (employees vs investors).
2. Create social snippets from the speech.
3. Turn long speeches into concise talking points.
4. Add storytelling hooks for keynotes.
5. Ensure consistency with past CEO messages.
6. Translate into different tones (formal vs inspirational).
7. Adapt for LinkedIn articles.
8. Highlight key quotable lines for press kits.
9. Stress-test for potential misinterpretation.
10. Generate FAQs for comms teams to use.

Prompt 3: Crisis Communication Drafting

The prompt

“You are a B2B crisis communication expert. Draft a holding statement and Q&A response for the following issue:

[Insert crisis details]”

Mandatory files and data needed

• Crisis details summary
• Company policies
• Brand values

Optional files and data required

• Past crisis responses
• Media coverage expectations

Why is it helpful

When a crisis breaks, speed matters. This prompt helps you prepare a professional, on-brand first response quickly, reducing risk.

10 ways to make the most out of this prompt

1. Draft multiple tones (legal, empathetic, neutral).
2. Generate talking points for spokespersons.
3. Prepare internal vs external messaging.
4. Anticipate hostile media questions.
5. Suggest best channels for distribution.
6. Draft apology notes aligned with values.
7. Role-play journalist vs spokesperson.
8. Create a “do’s and don’ts” list for staff.
9. Draft recovery communication steps.
10. Benchmark against industry best practices.

Prompt 4: Social Media Thought Leadership Plan

The prompt

“Create a 4-week thought leadership content calendar for LinkedIn based on our brand values, executive priorities, and current industry trends.

Inputs: [Insert brand values, exec themes, industry focus]”

Mandatory files and data needed

• Brand values
• Executive thought leadership topics
• Industry trend reports

Optional files and data required

• Competitor social content
• Past engagement analytics

Why is it helpful

You get a ready-to-execute content plan aligned with both brand positioning and executive visibility goals.

10 ways to make the most out of this prompt

1. Tailor posts for different execs.
2. Suggest hashtags for reach.
3. Generate suggested visuals.
4. Recommend posting cadence.
5. Draft “comment prompts” to boost engagement.
6. Suggest repost opportunities from partners.
7. Flag industry events to tie into.
8. Propose collaborative posts with influencers.
9. Create long-form LinkedIn article outlines.
10. Highlight posts with potential for paid amplification.

Prompt 5: PR Pitch Drafting

The prompt

“Write a PR pitch email to journalists covering B2B [Insert Industry]. The pitch should highlight our new [Insert Product/Initiative], why it matters to the industry, and include a strong call to action.”

Mandatory files and data needed

• Product/initiative details
• Target journalist list

Optional files and data required

• Industry pain points
• Supporting data or case studies

Why is it helpful

Journalists receive dozens of pitches daily—this ensures your story stands out with clarity and relevance.

10 ways to make the most out of this prompt

1. Personalize by journalist profile.
2. Draft multiple subject line variations.
3. Suggest follow-up emails.
4. Create talking points for interviews.
5. Suggest tie-ins to industry news.
6. Add quotable executive soundbites.
7. Draft a short press release version.
8. Provide tweet-length summaries.
9. Suggest supporting visual assets.
10. Create a pitch comparison vs competitor launches.

Prompt 6: Brand Storytelling Framework

The prompt

“Using the Hero’s Journey framework, rewrite our brand story to resonate with a B2B audience. Emphasize customer transformation and our role as the enabler.

Brand story: [Insert current brand narrative]”

Mandatory files and data needed

• Current brand story/narrative

Optional files and data required

• Customer success stories
• Market positioning statements

Why is it helpful

This transforms dry corporate messaging into compelling storytelling that connects emotionally with B2B decision-makers.

10 ways to make the most out of this prompt

1. Adapt story for different personas.
2. Turn into a sales deck intro.
3. Rewrite as a short video script.
4. Draft an “about us” webpage.
5. Turn into a keynote opener.
6. Create elevator pitch versions.
7. Map customer challenges to story arc.
8. Add emotional resonance.
9. Translate into 1-minute LinkedIn posts.
10. Draft a podcast intro script.

Prompt 7: Internal Comms Newsletter

The prompt

“Draft a monthly internal newsletter for employees that updates them on key wins, campaigns, and company news in a motivating, on-brand tone.

Inputs: [Insert recent company highlights and updates]”

Mandatory files and data needed

• Recent company news
• Key wins and campaign results

Optional files and data required

• Employee engagement survey feedback
• CEO message snippets

Why is it helpful

Keeps employees aligned, motivated, and engaged without you spending hours writing.

10 ways to make the most out of this prompt

1. Add “employee spotlight” features.
2. Draft Q&A with leadership.
3. Create culture-building stories.
4. Suggest visuals/graphics.
5. Generate short video script versions.
6. Propose motivational openers.
7. Highlight CSR or ESG initiatives.
8. Add recognition shoutouts.
9. Create quiz-style engagement sections.
10. Suggest ways to repurpose content externally.

Prompt 8: Event Messaging Framework

The prompt

“Draft the messaging framework for our upcoming B2B event [Insert Event Name]. Include key narrative, tagline options, audience-specific talking points, and press release outline.”

Mandatory files and data needed

• Event details
• Audience segments
• Event goals

Optional files and data required

• Competitor event messaging
• Past event feedback

Why is it helpful

Events are high-visibility moments—this ensures your messaging is crisp, consistent, and adaptable across channels.

10 ways to make the most out of this prompt

1. Draft social media countdown posts.
2. Suggest keynote speaker intros.
3. Provide talking points for panelists.
4. Create hashtags for the event.
5. Draft VIP invite emails.
6. Suggest booth messaging for expos.
7. Create press release boilerplates.
8. Recommend post-event follow-up emails.
9. Draft internal briefing notes.
10. Suggest visuals for slides/banners.

Prompt 9: Brand Health Report

The prompt

“Analyze the following data sources to create a Brand Health Report with insights on awareness, sentiment, and share of voice. Recommend 5 priority actions.

Data: [Insert social listening data, media mentions, surveys]”

Mandatory files and data needed

• Social listening data
• Media mentions
• Customer survey results

Optional files and data required

• Competitor brand reports
• Analyst coverage

Why is it helpful

Instead of manually crunching data, you’ll get a clear narrative on brand performance and actionable next steps.

10 ways to make the most out of this prompt

1. Track quarterly brand shifts.
2. Compare performance vs competitors.
3. Identify top drivers of positive sentiment.
4. Flag areas needing reputation repair.
5. Highlight media coverage gaps.
6. Suggest messaging experiments.
7. Translate findings into exec dashboards.
8. Identify audience segments with strongest resonance.
9. Recommend PR opportunities.
10. Create a board-level summary version.

Prompt 10: Investor Relations Messaging

The prompt

“Rewrite this quarterly earnings summary into an investor-friendly narrative that highlights growth, strategy, and future outlook.

Text: [Insert draft earnings summary]”

Mandatory files and data needed

• Draft earnings summary
• Key financial highlights

Optional files and data required

• Analyst commentary
• Industry benchmarks

Why is it helpful

Financial reports can be dense. This makes them clear, strategic, and inspiring for investors and analysts.

10 ways to make the most out of this prompt

1. Draft Q&A prep for leadership.
2. Create an investor deck summary.
3. Generate soundbites for media.
4. Highlight growth areas visually.
5. Suggest a script for investor calls.
6. Adapt into a shareholder letter.
7. Stress-test against competitor performance.
8. Draft "future outlook" narratives.
9. Create talking points for exec roadshows.
10. Draft a condensed social version.

Prompt 11: Competitor Messaging Tracker

The prompt

“Summarize the messaging strategy of our top 3 competitors based on these materials. Highlight their positioning, tone, and whitespace opportunities.

Documents: [Insert competitor press releases, website copy, social posts]”

Mandatory files and data needed

• Competitor communications (web, PR, social)

Optional files and data required

• Analyst commentary
• Trade media articles

Why is it helpful

You gain quick insights into competitor narratives and spot differentiation opportunities faster.

10 ways to make the most out of this prompt

1. Compare tone of voice differences.
2. Spot repeated value props.
3. Identify overused buzzwords.
4. Suggest counter-positioning strategies.
5. Recommend messaging experiments.
6. Highlight gaps you can own.
7. Generate SWOT based on messaging.
8. Map competitor brand archetypes.
9. Suggest defensive PR tactics.
10. Draft side-by-side positioning decks.

Prompt 12: Awards Submission Draft

The prompt

“Draft an award submission for [Insert Award Name] based on the following achievements and supporting data.

Inputs: [Insert case study details, metrics, testimonials]”

Mandatory files and data needed

• Achievement details
• Supporting metrics

Optional files and data required

• Customer testimonials
• Visual assets

Why is it helpful

Awards boost brand credibility—this helps you draft strong entries with less stress and time.

10 ways to make the most out of this prompt

1. Tailor to different award categories.
2. Highlight storytelling angle.
3. Suggest strong openers.
4. Draft customer quotes.
5. Stress-test against criteria.
6. Recommend data visualization ideas.
7. Condense into shortlisting summary.
8. Suggest PR spin post-win.
9. Create social teasers for submissions.
10. Repurpose as case study material.

Prompt 13: Media Training Simulation

The prompt

“Act as a challenging journalist and conduct a mock interview with me about our latest [Insert Initiative]. Ask tough questions and then suggest strong responses.”

Mandatory files and data needed

• Initiative details
• Key talking points

Optional files and data required

• Past media coverage
• Competitor responses

Why is it helpful

Prepares executives for difficult interviews by simulating tough questioning in advance.

10 ways to make the most out of this prompt

1. Role-play different journalist profiles.
2. Generate follow-up curveball questions.
3. Test responses for clarity.
4. Spot potential misquotes.
5. Suggest bridging statements.
6. Adapt responses for social snippets.
7. Train multiple execs with variations.
8. Benchmark against best practices.
9. Suggest supportive visuals/data.
10. Prepare post-interview recap notes.

Prompt 14: Tone of Voice Alignment

The prompt

“Rewrite the following content to align with our brand tone of voice [Insert Brand Voice Description].

Text: [Insert text]”

Mandatory files and data needed

• Brand tone of voice guide
• Text sample

Optional files and data required

• Audience profile

Why is it helpful

It ensures every piece of communication feels consistent and on-brand, regardless of who writes it internally.

10 ways to make the most out of this prompt

1. Adapt to different persona types.
2. Rewrite for internal vs external tone.
3. Draft social-friendly versions.
4. Create long vs short format options.
5. Stress-test for clarity.
6. Ensure accessibility of language.
7. Simplify complex topics.
8. Translate into global English.
9. Adapt for high-stakes comms.
10. Draft tone guardrails for team use.

Prompt 15: Analyst Relations Briefing Pack

The prompt

“Create an analyst briefing pack summarizing our strategy, product roadmap, and market positioning in a clear, persuasive way for industry analysts.

Inputs: [Insert strategy docs, roadmap, positioning statements]”

Mandatory files and data needed

• Company strategy docs
• Product roadmap
• Market positioning

Optional files and data required

• Analyst reports
• Competitive comparisons

Why is it helpful

Analyst briefings shape market perception—this helps you look sharp and strategic every time.

10 ways to make the most out of this prompt

1. Create soundbites for analyst notes.
2. Suggest Q&A prep.
3. Draft slides with messaging.
4. Suggest visuals.
5. Spot inconsistencies.
6. Simplify complex roadmaps.
7. Draft competitor comparison sections.
8. Recommend story hooks.
9. Suggest follow-up comms.
10. Draft social versions post-briefing.

Prompt 16: CSR/ESG Storytelling

The prompt

“Draft a storytelling campaign around our CSR/ESG initiatives that resonates with B2B buyers, employees, and investors.

Inputs: [Insert CSR details]”

Mandatory files and data needed

• CSR/ESG program details

Optional files and data required

• Employee testimonials
• Impact metrics

Why is it helpful

ESG stories can feel dry—this prompt makes them emotionally engaging while still credible for a B2B audience.

10 ways to make the most out of this prompt

1. Turn into a press release.
2. Adapt for LinkedIn campaigns.
3. Use for internal employee pride-building.
4. Draft investor ESG highlights.
5. Create customer-facing case studies.
6. Repurpose into annual report section.
7. Generate video script versions.
8. Suggest storytelling visuals.
9. Highlight employee voices.
10. Draft keynotes for ESG summits.

Prompt 17: Global Messaging Localization

The prompt

“Rewrite our global brand message into culturally relevant and impactful versions for these markets: [Insert markets].”

Mandatory files and data needed

• Core brand message
• Target markets list

Optional files and data required

• Regional cultural insights
• Local competitor messaging

Why is it helpful

Ensures your brand resonates across geographies while staying true to its core identity.

10 ways to make the most out of this prompt

1. Compare tone for different cultures.
2. Draft multilingual taglines.
3. Suggest metaphors or imagery that work locally.
4. Flag phrases that don’t translate well.
5. Adapt for regional events.
6. Draft localized PR stories.
7. Tailor for regional social media.
8. Suggest country-specific success stories.
9. Recommend regional proof points.
10. Create training notes for local comms teams.

Prompt 18: Annual Report Narrative

The prompt

“Rewrite our annual report draft into a compelling narrative that balances transparency, strategy, and storytelling for a B2B audience.

Text: [Insert annual report draft]”

Mandatory files and data needed

• Draft annual report

Optional files and data required

• CEO/Chairman’s letter
• Financial performance highlights

Why is it helpful

Annual reports are more than numbers—they reflect brand strength and vision. This makes yours compelling and clear.

10 ways to make the most out of this prompt

1. Draft exec quotes.
2. Suggest pull quotes/infographics.
3. Draft “Letter from CEO.”
4. Simplify technical jargon.
5. Suggest key highlights.
6. Adapt for website microsite.
7. Generate social snippets.
8. Benchmark vs competitor reports.
9. Suggest ESG integration.
10. Draft press kit summary.

Prompt 19: Employer Brand Messaging

The prompt

“Draft a messaging framework that highlights why we are a great place to work for top B2B talent. Align it with our corporate brand story.

Inputs: [Insert EVP details, employee testimonials, company culture notes]”

Mandatory files and data needed

• EVP (Employee Value Proposition)
• Company culture notes

Optional files and data required

• Employee testimonials
• Recruitment campaign data

Why is it helpful

Employer branding strengthens recruitment and retention. This ensures your talent story is as strong as your customer story.

10 ways to make the most out of this prompt

1. Draft recruitment campaign copy.
2. Suggest career site messaging.
3. Write Glassdoor profile updates.
4. Adapt into LinkedIn recruiter posts.
5. Draft internal onboarding messages.
6. Create culture video scripts.
7. Draft “day in the life” narratives.
8. Suggest employee advocacy campaigns.
9. Align with diversity & inclusion goals.
10. Draft award submissions for “Best Place to Work.”

Prompt 20: Communications Playbook

The prompt

“Draft a brand communications playbook that provides guidelines for tone, crisis comms, PR outreach, social media, and internal comms.

Inputs: [Insert brand guidelines, existing docs, policies]”

Mandatory files and data needed

• Brand guidelines
• Current communication policies

Optional files and data required

• Crisis comms templates
• Social media playbooks

Why is it helpful

Provides one unified, easy-to-use resource for the entire communications team, ensuring alignment and efficiency.

10 ways to make the most out of this prompt

1. Tailor by department (HR, sales, PR).
2. Draft onboarding guide for new hires.
3. Suggest escalation flows for crises.
4. Provide tone examples per channel.
5. Include “do’s and don’ts.”
6. Draft FAQ section.
7. Add sample email templates.
8. Suggest periodic review cadence.
9. Draft training module content.
10. Create condensed “cheat sheet” version.

Outro

By using these 20 prompts, you can strengthen your brand’s communications strategy, align messaging across audiences, and respond faster to both opportunities and challenges. Each one is designed to make your work easier, faster, and more impactful.