ChatGPT Prompts for Social Media Marketing

1. Prompt: Audit Your LinkedIn Presence

“Audit our LinkedIn company page and summarise what’s resonating most with mid‑market decision‑makers this quarter. Highlight post formats, topics, engagement patterns and improvement opportunities.”

Why it’s useful
You get an instant health‑check on what content works so you can double‑down on proven winners instead of guessing.

How to make the most of this prompt

1. Paste your latest 20–30 post URLs so the model sees real data.
2. Add your ICP (industry, title, region) for sharper insights.
3. Follow up with “Give me three A/B test ideas based on the audit findings.”
4. Ask for a table of “top posts vs. lowest posts” to brief stakeholders.
5. Save the output as your monthly benchmark and rerun the audit every 30 days.

2. Prompt: Build a 30‑Day LinkedIn Calendar

“Create a 30‑day LinkedIn content calendar for a SaaS company selling to CFOs at $50‑100 M revenue. Mix thought leadership, product education, customer stories and interactive posts. Include hooks and CTAs.”

Why it’s useful
You walk away with a full publishing plan, balanced across formats and funnel stages.

How to make the most of this prompt

1. Supply your product’s value prop so hooks sound like you.
2. Ask ChatGPT to tag each post with funnel stage (TOFU/MOFU/BOFU).
3. Request alternative headlines to split‑test.
4. Feed the model last quarter’s top metrics so it weights styles that work.
5. Export the calendar as CSV for easy upload into your scheduler.

3. Prompt: Write a Carousel Script

“Write a five‑frame LinkedIn carousel that explains ‘zero‑trust security’ in plain English using analogies and one statistic per frame.”

Why it’s useful
Carousels stop the scroll and simplify complex topics—perfect for technical B2B.

How to make the most of this prompt

1. Add your brand voice guide so tone stays consistent.
2. Prompt for suggested visuals under each frame.
3. Ask for a 3‑word headline per frame to maximise clarity.
4. Follow up: “Shorten each stat to <10 words to stay mobile‑friendly.”
5. Feed the script to your designer with the visual notes intact.

4. Prompt: Repurpose a White Paper

“Turn the following 2,000‑word white paper into 10 snackable LinkedIn posts, each with a hook, insight and CTA.”
(paste white paper)

Why it’s useful
You squeeze ten touch‑points from one asset, extending its shelf‑life and ROI.

How to make the most of this prompt

1. Tell the model the persona pain‑point to spotlight.
2. Request variations for different seniority levels (VP vs. practitioner).
3. Ask for optional graphic concepts per post.
4. Add UTM‑tagged URLs automatically for tracking.
5. Schedule repurposed posts to lead up to your next campaign launch.

5. Prompt: Craft a Customer‑Success Story Post

“Write a LinkedIn post celebrating {Customer X}. Show the challenge, the solution using our platform and one quantifiable result. End with a soft CTA.”

Why it’s useful
Social proof is rocket fuel—this prompt packages it into a shareable narrative.

How to make the most of this prompt

1. Insert an exact metric (“cut churn 27%”).
2. Add a quote from your champion for authenticity.
3. Mention the customer’s industry so peers relate.
4. Ask for an optional carousel expansion if you have more data.
5. Tag the customer’s company page to boost reach.

6. Prompt: Personalised InMail After Webinar

“Draft a LinkedIn InMail for leads who registered for our ‘Future of Procurement’ webinar. Open with gratitude, reference a key insight, invite a follow‑up chat.”

Why it’s useful
Timely, relevant outreach converts warm event leads into pipeline.

How to make the most of this prompt

1. Feed attendee job titles to tailor the opening hook.
2. Ask for an A/B subject‑line test.
3. Include a P.S. with a content upgrade (e‑book link).
4. Request a 50‑word version for mobile snippets.
5. Sync the copy into your CRM task template.

7. Prompt: Generate Insight‑Gathering Polls

“Give me five LinkedIn poll questions about supply‑chain risk that spark debate and hint at our SaaS solution.”

Why it’s useful
Polls drive engagement and yield zero‑cost voice‑of‑customer data.

How to make the most of this prompt

1. Add answer‑option suggestions to segment respondents.
2. Follow up: “Suggest a comment to post when the poll closes.”
3. Ask the model to predict likely vote distribution to prep your commentary.
4. Embed a subtle brand mention (“Option 3: Implement digital control towers”).
5. Turn poll results into a follow‑up infographic.

8. Prompt: Short‑Form Video Idea List

“List 10 <60‑second LinkedIn video ideas featuring our CTO that will educate manufacturing CIOs on predictive maintenance.”

Why it’s useful
Short expert videos match today’s B2B engagement sweet‑spot: quick, authentic, authority‑led content. LinkedInClutch

How to make the most of this prompt

1. Have ChatGPT script the first video in detail.
2. Ask for a shot list and on‑screen text cues.
3. Request thumbnail headline ideas optimised for 3–4 words.
4. Follow up: “Suggest a comment question to spark replies.”
5. Repurpose each script into tweet‑length posts for Threads/X.

9. Prompt: Employee‑Advocacy Template

“Write a LinkedIn post template sales reps can personalise to announce our new AI analytics module.”

Why it’s useful
Turn your team into amplifiers—employee posts often outperform brand handles. oktopost.com

How to make the most of this prompt

1. Include [INSERT PERSONAL WIN] placeholders for reps to fill.
2. Provide two CTA options (demo vs. learn‑more blog).
3. Request a 200‑character alt‑text caption for accessibility.
4. Offer an emoji‑free variant for formal industries.
5. Ask ChatGPT to auto‑generate a Bitly link list per rep.

10. Prompt: Social‑Crisis Playbook

“Create a response framework for potential negative LinkedIn comments about our pricing increase. Include tone guidelines, escalation steps and sample replies.”

Why it’s useful
Preparedness prevents brand damage and keeps your team on‑message.

How to make the most of this prompt

1. Ask for separate guidance for public vs. private replies.
2. Include an FAQ section your CS team can reuse.
3. Follow up: “Draft a proactive announcement post to minimise backlash.”
4. Get a monitoring checklist: keywords, sentiment thresholds.
5. Schedule a tabletop drill using the framework.

11. Prompt: Monthly KPI Dashboard Summary

“Summarise this month’s LinkedIn analytics: follower growth, impressions, CTR, engagement rate, top 3 posts, and recommended next‑steps. Present as an exec summary.”

Why it’s useful
Transforms raw numbers into insights leadership actually reads.

How to make the most of this prompt

1. Paste export CSV so ChatGPT can crunch real figures.
2. Ask for a colour‑coded table (green = up, red = down).
3. Request one slide’s worth of bullet points for board decks.
4. Follow up: “Predict next month’s metrics assuming 10% spend increase.”
5. Compare to industry benchmarks (prompt the model to fetch them).

12. Prompt: Co‑Marketing Idea Generator

“Suggest eight LinkedIn co‑marketing content ideas we can do with {Partner Y}, targeting fintech CTOs.”

Why it’s useful
Collabs expand reach and add third‑party credibility.

How to make the most of this prompt

1. Provide partner’s USP so ideas feel mutual.
2. Ask ChatGPT to rank ideas by expected lead volume.
3. Request a one‑sentence pitch for each idea to share internally.
4. Follow up: “Outline a joint webinar promo plan for Idea 3.”
5. Get a shared KPI sheet template.

13. Prompt: Hashtag Strategy

“Generate a hashtag strategy to reach manufacturing CIOs on LinkedIn—include 5 evergreen and 5 trend‑based tags with reasoning.”

Why it’s useful
Smart hashtags increase discoverability without spammy overload.

How to make the most of this prompt

1. Ask for competitor hashtag overlap analysis.
2. Request localisation variants if you target multiple regions.
3. Have the model sort tags by follower count bracket.
4. Follow up monthly to refresh trend‑based tags.
5. Get suggestions for branded tags to own.

14. Prompt: News‑Jacking Commentary

“Draft an immediate LinkedIn post responding to today’s {industry news}. Add our POV, one actionable tip and a link to our related blog.”

Why it’s useful
Timely commentary positions you as a thought leader and rides the engagement wave.

How to make the most of this prompt

1. Include the news headline URL so ChatGPT summarises it accurately.
2. Ask for a 50‑character headline to maximise mobile preview.
3. Request a follow‑up comment to extend reach.
4. Have the model suggest three relevant hashtags.
5. Set a reminder to update the post when more facts emerge.

15. Prompt: AI‑Generated Visual Brief

“Describe five AI‑generated hero images for LinkedIn posts about our ‘Sustainability in Logistics’ campaign. Keep brand palette and use a minimal flat‑illustration style.”

Why it’s useful
Visual consistency saves design time and strengthens brand identity.

How to make the most of this prompt

1. Add hex codes so images match your palette.
2. Ask for mid‑journey or DALL‑E prompts ready to paste.
3. Request alt‑text descriptions for accessibility.
4. Follow up: “Suggest three caption hooks for Image 2.”
5. Create a shared visual style guide off the prompt output.

Putting it into play

Save this library in your knowledge base and revisit it every campaign cycle. As platforms evolve, just tweak each prompt with new objectives, personas or formats—the structure will keep delivering compound results.

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