ChatGPT Prompts for Head of Marketing

This playbook is your shortcut to high-impact marketing execution.

Designed specifically for Heads of Marketing in B2B organisations, it contains 20 ready-to-use ChatGPT prompts that turn data, ideas, and goals into board-ready strategies, sales enablement tools, launch plans, and growth experiments.

Each prompt is crafted to save you weeks of manual work, giving you the strategic and tactical firepower to drive revenue growth without extra headcount.

12-Month Growth Blueprint

Prompt

You’re my virtual CMO.

INPUTS
• Past two years of performance data (CSV)

OBJECTIVE
Create a 12-month marketing strategy that will add \[target % revenue growth] in \[primary region] for our \[industry] SaaS.

DELIVERABLES
• Revenue-backed objectives
• Quarterly initiatives across demand gen, product marketing, ABM and brand
• Required budget range
• Key risks
• KPIs per quarter

FORMAT
Present the plan in a structured outline. 

How can it help you?

A single prompt replaces days of deck-building and cross-functional alignment, giving you a board-ready strategic roadmap in minutes.

How to get the most out of this prompt?

1. Ask ChatGPT to add a one-page executive summary.
2. Request a Gantt chart breakdown via a CSV export.
3. Refine the plan for a second region and compare.
4. Stress-test assumptions by prompting “What if budgets are cut 30%?”
5. Generate a stakeholder FAQ deck.
6. Translate the plan into German/French for regional GMs.
7. Run a “pre-mortem” risk workshop outline.
8. Turn each quarterly initiative into Jira epics.
9. Ask for a 5-slide investor update.
10. Prompt it to map KPIs to your BI dashboard field names.

Ideal Customer Profile (ICP) Refiner

Prompt

Analyse our top 50 won deals in the attached spreadsheet.

OBJECTIVE
• Identify the three most statistically significant firmographic and technographic traits.
• Draft a refined ICP narrative.
• Provide a tiered target-account list of 100 companies that match ≥80% of those traits.

ADDITIONAL
• Cite the data source used. 

How can it help you?

Better ICP = less wasted spend and higher conversion rates without another pricey data vendor subscription.

How to get the most out of this prompt?

1. Generate hyper-personalised intro email snippets.
2. Create LinkedIn ad audience parameters.
3. Ask for look-alike accounts in EMEA/APAC.
4. Request narrative ICP for sales onboarding docs.
5. Build an “ICP misfit” exclusion list.
6. Map traits to CRM fields automatically.
7. Produce talking points for your SDR call script.
8. Score existing pipeline against the new ICP.
9. Draft nurture content tailored to the ICP’s pain points.
10. Generate questions to validate ICP in customer interviews.

Account-Based Marketing (ABM) Play Designer

Prompt

Design a 90-day ABM play for [Tier 1 account names list] aimed at closing [deal size target] deals.

DELIVERABLES (per account)
• 3 personalised content assets
• 2 communication channels
• Ideal send dates
• CTA

ADDITIONAL
• Execution checklist 

How can it help you?

Cuts weeks of white-boarding and aligns sales & marketing on an actionable playbook.

How to get the most out of this prompt?

1. Convert the play into a Trello or Asana template.
2. Ask ChatGPT to generate personalised gift ideas.
3. Request integrated nurture email copy.
4. Add LinkedIn retargeting audiences.
5. Build a reporting template for ABM performance.
6. Create a one-page internal wiki for each account.
7. Translate assets for non-English stakeholders.
8. Generate talking-point snippets for exec outreach.
9. Produce social copy for execs to post.
10. Simulate common objections and suggested answers.

Product-Launch Command Centre

Prompt

Act as my launch manager.

OBJECTIVE
Build a 6-week product-launch plan for \[product name] targeting \[persona].

DELIVERABLES
• Timelines
• Asset owners
• Launch tier
• Announcement channels
• Budget
• Success metrics 

How can it help you?

Delivers a launch war-room plan in hours not weeks, ensuring no dependency slips through.

How to get the most out of this prompt?

1. Auto-generate Jira tickets for each asset.
2. Create a risk log and mitigation actions.
3. Ask for a press-release draft.
4. Generate a sales enablement one-pager.
5. Produce a demo script for webinars.
6. Request localisation tasks per region.
7. Build a stakeholder comms cadence.
8. Craft a launch-day social countdown plan.
9. Generate product FAQ sheet.
10. Model best-case vs conservative funnel impact.

Demand-Gen Experiment Matrix

Prompt

Given our historic CPL, CAC, and funnel conversion rates in the attached dataset, propose 10 experiment ideas across paid, organic, and partner channels.

DELIVERABLES (per idea)
• Hypothesis
• Duration
• Projected impact
• Measurement approach
• Pass/fail criteria 

How can it help you?

Prioritised, data-backed tests mean faster iterations and less budget waste.

How to get the most out of this prompt?

1. Ask ChatGPT to rank ideas by impact/effort.
2. Generate experiment tracker template.
3. Request creative asset briefs for the top 3 tests.
4. Create audience segmentation logic.
5. Get statistical significance calculators.
6. Produce weekly reporting email format.
7. Simulate outcomes if conversions drop 20%.
8. Integrate learnings into the growth blueprint.
9. Align tests with product usage telemetry.
10. Draft a “kill or scale” decision tree.

Content Calendar AI Co-Pilot

Prompt

Develop a 3-month content calendar for [Solution area] aimed at [persona] with an average deal size of [value].

MODEL
Use a hero-hub-help model.

DELIVERABLES (per content item)
• Title
• Target keywords
• Funnel stage
• Primary channel
• Recommended SME quote sources 

How can it help you?

Turns scattered ideas into a cohesive, SEO-backed editorial schedule.

How to get the most out of this prompt?

1. Generate outlines for each hero asset.
2. Request social copy per blog post.
3. Produce guest-post pitch emails.
4. Ask for creative briefs for design.
5. Build UTM parameters for each asset.
6. Create a quarterly repurposing strategy.
7. Generate a content governance SLA.
8. Add localisation priorities.
9. Produce metrics dashboard schema.
10. Suggest influencer co-marketing opportunities.

Competitive Battlecard Builder

Prompt

Create a sales battlecard comparing us to [competitor A], [competitor B], and [competitor C].

DELIVERABLES
• Positioning statements
• Feature parity grid
• Pricing landmines
• Objection handling
• 3 customer proof points 

How can it help you?

Keeps your sales team armed with freshest talking points without waiting for product marketing.

How to get the most out of this prompt?

1. Auto-update when fresh G2 reviews are attached.
2. Generate internal training quiz questions.
3. Create a short Loom script for AE enablement.
4. Summarise key differences in one tweet-length line.
5. Add a “dos & don’ts” section.
6. Build a dynamic slide deck template.
7. Translate for DACH & LATAM teams.
8. Include competitive landmine email templates.
9. Craft short LinkedIn carousel text.
10. Trigger Slack alerts when new intel is fed.

Marketing Budget Optimiser

Prompt

Using this spreadsheet of YTD spend vs pipeline generated, recommend budget reallocations by channel to maximise pipeline at a fixed budget of [amount].

DELIVERABLES
• Before/after budget chart
• Rationale for reallocations 

How can it help you?

Instantly surfaces under- and over-performing channels, helping you reallocate dollars before quarter-end.

How to get the most out of this prompt?

1. Model a scenario with 10% budget increase.
2. Generate CFO-friendly summary slides.
3. Provide alerts when channels exceed CPL targets.
4. Suggest vendor consolidation opportunities.
5. Add contingency budget guidelines.
6. Build an ROI projection report for next quarter.
7. Recommend contracts to renegotiate.
8. Draft talking points for budget defence meeting.
9. Map recommendations to OKRs.
10. Produce a finance-ready reforecast file.

Event ROI Calculator

Prompt

Evaluate whether sponsoring [event name] is worth a [booth cost] investment.

INPUTS
• Historical event performance data (attached file)
• Our average conversion rates
• ACV

OUTPUTS
• Projected pipeline
• ROI
• Go/No-Go recommendation 

How can it help you?

Saves you from gut-feel event decisions and secures finance sign-off with hard numbers.

How to get the most out of this prompt?

1. Compare ROI between 3 potential events.
2. Suggest booth themes aligned to audience pain points.
3. Build a lead-capture workflow diagram.
4. Draft a speaking-session abstract.
5. Create a post-event follow-up email cadence.
6. Generate a social amplification plan.
7. Produce booth staff enablement guide.
8. Model break-even if conversion drops 25%.
9. Suggest on-site activations for higher scan rates.
10. Provide a pop-up checklist of event logistics.

Revenue Forecast Co-Pilot

Prompt

With this opportunities CSV (fields: stage, value, forecast close date, probability, region), project marketing-sourced revenue for the next 3 quarters.

METHOD
• Weighted pipeline model
• Monte Carlo simulation (2,000 runs)

OUTPUTS
• Median
• p10
• p90 

How can it help you?

Replaces manual spreadsheet gymnastics with statistically sound forecasts you can defend in ELT.

How to get the most out of this prompt?

1. Ask ChatGPT to output a graph-ready JSON.
2. Generate scenario analysis by region.
3. Request sensitivity analysis to stage probabilities.
4. Build talking points for forecast variance.
5. Produce board-deck slide copy.
6. Create automated weekly forecast updates.
7. Align forecasts with finance fiscal periods.
8. Compare marketing-vs-sales-sourced pipelines.
9. Add alert thresholds for forecast slippage.
10. Draft a policy on stage ageing.

Persona Deep-Dive Interview Script

Prompt

Draft a 30-minute interview script to uncover buying triggers, objections, and value metrics for [persona job title] at enterprise tech companies.

REQUIREMENTS
• Ensure questions remain open-ended
• Map each question to a funnel stage 

How can it help you?

Cuts down prep time for customer research and guarantees you capture actionable insights.

How to get the most out of this prompt?

1. Generate an invite email template.
2. Produce consent form language.
3. Create a template to summarise findings.
4. Ask for follow-up probing questions.
5. Suggest fringe personas worth interviewing.
6. Map answers to JTBD framework.
7. Draft Slack snippet to share insights quickly.
8. Provide Likert-scale survey version.
9. Turn insights into messaging doc updates.
10. Identify qualitative themes automatically.

Brand Tone-of-Voice Auditor

Prompt

Analyse these 10 recent emails (pasted below) and our brand guidelines.

OBJECTIVE
• Identify inconsistencies in tone, vocabulary, and readability.
• Suggest 5 guardrails.
• Rewrite one email to match the ideal tone. 

How can it help you?

Maintains brand consistency across touchpoints without hiring another copy editor.

How to get the most out of this prompt?

1. Generate a quick reference style guide card.
2. Ask for tone examples good/bad.
3. Create a tone checker regex list.
4. Produce training slides for new hires.
5. Build Grammarly-style suggestions.
6. Highlight jargon to eliminate.
7. Provide readability score changes.
8. Offer localisation nuances per region.
9. Suggest emoji usage guidelines.
10. Draft social posts with corrected tone.

Partner-Marketing Joint Value Prop Creator

Prompt

Craft a joint value proposition and 3 co-marketing campaign ideas for our integration with [partner company] targeting [segment].

DELIVERABLES
• Key messaging
• Campaign KPIs
• Mutual success metrics 

How can it help you?

Gets both partners aligned faster, so campaigns launch before the hype evaporates.

How to get the most out of this prompt?

1. Generate a joint press release draft.
2. Produce webinar agenda and speaker notes.
3. Create co-branded visuals description.
4. Map shared ICP overlap.
5. Draft MDF (market development fund) request doc.
6. Outline legal review checklist.
7. Build campaign OKRs and tracker.
8. Suggest lead-sharing workflow.
9. Translate messaging for regional teams.
10. Provide social takeover calendar.

Email Nurture Journey Architect

Prompt

Design a 4-stage email nurture for leads from [source campaign].

DELIVERABLES (per stage)
• Subject line
• Body copy
• CTA
• Send delay
• Success metric

REQUIREMENT
Ensure content addresses pain points of \[persona]. 

How can it help you?

Delivers an automated nurture in minutes that normally takes a full content sprint.

How to get the most out of this prompt?

1. Generate Litmus test snippets.
2. Create alternate subject lines for A/B test.
3. Add plain-text versions.
4. Provide UTM tagging scheme.
5. Suggest dynamic content rules.
6. Draft sales-alert triggers.
7. Map nurture to lead-scoring model.
8. Produce localisation guidelines.
9. Generate design brief for email banners.
10. Provide a sunset policy for disengaged leads.

SEO Gap Analyzer

Prompt

Compare our domain [your-domain.com] with competitors [comp-1] and [comp-2].

OBJECTIVE
• Identify top 20 keyword gaps by search volume and relevance.
• Suggest content formats.
• Recommend on-page optimisations.
• Provide backlink targets. 

How can it help you?

Moves you from reactive to proactive SEO, capturing demand competitors ignore.

How to get the most out of this prompt?

1. Generate pillar-cluster content map.
2. Produce meta-title/description suggestions.
3. Ask for internal link opportunities.
4. Get schema markup recommendations.
5. Create outreach email templates for backlinks.
6. Model traffic lift scenarios.
7. Align keywords with funnel stages.
8. Provide SERP feature optimisation tips.
9. Map keywords to existing content cannibalisation.
10. Produce quarterly SEO OKRs.

Social-Selling Playbook for Execs

Prompt

Create a 30-day LinkedIn posting calendar for our CEO to establish thought-leadership on [industry topic].

DELIVERABLES (per post)
• Post text (max 1,200 chars)
• Suggested image ideas
• Hashtag set
• Engagement CTA 

How can it help you?

Turns busy execs into demand-gen engines without ghost-writing from scratch every morning.

How to get the most out of this prompt?

1. Repurpose posts into Twitter threads.
2. Generate commentary prompts for trending news.
3. Suggest LinkedIn Live session outlines.
4. Build hashtag performance tracker.
5. Draft DM nurture follow-ups.
6. Create KPI dashboard spec.
7. Provide crisis-response post templates.
8. Localise for regional execs.
9. Produce brand-safe meme concepts.
10. Request an end-of-month engagement analysis.

Pricing Page Conversion Optimiser

Prompt

Based on this heatmap data (CSV) and scroll-depth analytics, recommend:

DELIVERABLES
• Above-the-fold copy
• CTA placement
• Pricing table tweaks to increase trial sign-ups by \[target %]

ADDITIONAL
• Provide wireframe annotations 

How can it help you?

Data-driven copy and layout tweaks deliver fast CRO wins without another agency contract.

How to get the most out of this prompt?

1. Generate headline A/B variants.
2. Suggest trust badges to add.
3. Draft a trial-vs-demo comparison section.
4. Provide FAQ expansion triggers.
5. Map page changes to dev tickets.
6. Create before/after wireframe in Mermaid format.
7. Produce micro-copy for tooltips.
8. Recommend new social proof formats.
9. Model uplift sensitivity to conversion rate.
10. Draft internal newsletter announcing changes.

Voice-of-Customer (VoC) Insight Synthesiser

Prompt

Summarise the key themes from these 250 NPS verbatims (pasted below).

OBJECTIVE
• Group comments by theme
• Quantify frequency
• Highlight positive vs negative sentiment
• Propose 5 messaging adjustments 

How can it help you?

Transforms raw feedback into board-level insights you can act on today.

How to get the most out of this prompt?

1. Generate a customer quote bank.
2. Create a quarterly VoC report template.
3. Map themes to product roadmap items.
4. Produce social proof snippets.
5. Identify detractor follow-up priorities.
6. Draft an email to share themes company-wide.
7. Provide emoji sentiment analysis.
8. Recommend new survey questions.
9. Build an action-item tracker.
10. Align findings with existing personas.

Martech Stack Rationaliser

Prompt

Audit the attached list of 42 martech tools (fields: cost, owner, redundancy score, contract end date).

OBJECTIVE
• Recommend a keep/replace/eliminate decision for each tool
• Project annual savings
• Provide a consolidation roadmap 

How can it help you?

Frees budget and streamlines workflows without hiring consultants.

How to get the most out of this prompt?

1. Draft vendor negotiation scripts.
2. Produce a transition communication plan.
3. Map stack to your customer journey stages.
4. Suggest automation quick wins.
5. Create a 30-60-90-day change-management plan.
6. Generate internal training agendas.
7. Provide GDPR/compliance risk flags.
8. Build an ROI tracker for the new stack.
9. Suggest low-code integrations for glue work.
10. Offer sunset timelines by contract.

Crisis-Comms Rapid-Response Kit

Prompt

A data incident affected [number] customers.

OBJECTIVE
Draft:
• Internal comms doc
• Customer email
• Press statement
• Social post

INCLUDE
• Key messages
• Timeline
• Approval workflow

TONE
Transparent and reassuring 

How can it help you?

Cuts panic time, aligns stakeholders, and protects brand trust within the critical first hour.

How to get the most out of this prompt?

1. Generate spokesperson Q&A.
2. Provide legal review checklist.
3. Draft status-page update text.
4. Create CEO talking points.
5. Produce incident timeline for board.
6. Translate comms for top 3 regions.
7. Suggest social listening queries.
8. Outline a post-mortem template.
9. Build a customer FAQ page draft.
10. Generate media outreach list.

How to put this list into action

1. Copy the prompt you need, replace placeholders, attach any relevant files/CSVs, and hit send in ChatGPT.
2. Iterate quickly – ask follow-up questions or request alternative formats (slide decks, outlines, scripts).
3. Feed ChatGPT data (performance exports, customer lists) for sharper, context-rich outputs.

Use these prompts as your elastic marketing team - speeding strategy, execution, and optimisation so you can spend more time driving revenue and less time wrangling docs.