
Today’s healthcare and life sciences professionals start their research in ChatGPT, Copilot, Google AI, and Perplexity — not just search engines. Over 800 million people use ChatGPT every week, and 60% of answers now come from Google AI. If your products aren’t discoverable there, you’re invisible during the earliest and most influential stage of the decision process. Docket makes your product catalog, technical specs, and clinical application data easily understood by AI systems. So when buyers ask questions like “FDA-cleared hematology analyzers for small labs” or “implantable devices compatible with MRI scanners”, your products show up with accurate, contextual recommendations. The outcome: Greater visibility, earlier engagement with clinicians and lab managers, and more evaluation opportunities before competitors even enter the conversation.

In hospital and lab environments, timing wins business. When buyers request product evaluations, a delayed reply can mean losing the opportunity to a faster competitor. Docket’s AI Product Concierge engages instantly — asking smart, contextual questions about clinical application, existing equipment, challenges, and evaluation timelines. It captures key details like infrastructure compatibility, budget authority, and decision stakeholders, then routes the request to the right expert: application engineers for complex validations, or inside sales for standard inquiries. The outcome: Faster response times, stronger competitive positioning, and more evaluation requests converted into purchases.

Every medical and lab equipment purchase comes with regulatory, technical, and integration hurdles. Buyers need to verify FDA clearances, sterilization compatibility, and EMR or lab system integration before moving forward. Docket’s AI Product Concierge guides them through these details in real time — asking about required clearances, sterilization methods, and system integrations — then matching their needs to your product specifications, compliance documentation, and compatibility data. The outcome: Buyers find products that meet their technical and regulatory requirements. Your sales team receives better-qualified inquiries with clear compliance needs.

Medical and lab equipment rarely function on their own — every instrument depends on compatible accessories, consumables, and service components. Docket’s AI Product Concierge understands these dependencies and guides buyers through complete system configurations. “For this diagnostic analyzer, you’ll also need compatible reagent kits and a maintenance module. For continuous monitoring, here’s the recommended telemetry bundle.” The agent distinguishes required accessories from optional upgrades, helping buyers see total system value while surfacing cross-sell and upsell opportunities that genuinely enhance performance and outcomes. The outcome: Fewer incomplete orders, higher average order values, and stronger customer loyalty through complete, ready-to-use solutions.


