The Challenge

A lab manager evaluating diagnostic analyzers shouldn’t have to hunt through multiple pages to find device specs, compatible cartridges, maintenance kits, and compliance documentation. A clinician exploring implant systems needs clarity not just on device specifications, but on compatible instruments, sterilization requirements, and training resources. Your buyers — whether clinicians, biomedical engineers, lab managers, or distributors — make high-stakes decisions that depend on deep technical understanding. They need confidence in device performance, regulatory compliance, system compatibility, and total cost of ownership. Meanwhile, your sales team spends hours clarifying accessory requirements, confirming component compatibility, and routing complex questions to applications engineers — slowing down the buying process and reducing conversion.
Capabilities

Built for Medical Device & Lab Equipment Complexity

Trusted Technology for Healthcare Manufacturing

Win Buyers Earlier by Being Found in AI-Powered Search

Today’s healthcare and life sciences professionals start their research in ChatGPT, Copilot, Google AI, and Perplexity — not just search engines. Over 800 million people use ChatGPT every week, and 60% of answers now come from Google AI. If your products aren’t discoverable there, you’re invisible during the earliest and most influential stage of the decision process. Docket makes your product catalog, technical specs, and clinical application data easily understood by AI systems. So when buyers ask questions like “FDA-cleared hematology analyzers for small labs” or “implantable devices compatible with MRI scanners”, your products show up with accurate, contextual recommendations. The outcome: Greater visibility, earlier engagement with clinicians and lab managers, and more evaluation opportunities before competitors even enter the conversation.

Capture More Deals with Instant Evaluation Request Response

In hospital and lab environments, timing wins business. When buyers request product evaluations, a delayed reply can mean losing the opportunity to a faster competitor. Docket’s AI Product Concierge engages instantly — asking smart, contextual questions about clinical application, existing equipment, challenges, and evaluation timelines. It captures key details like infrastructure compatibility, budget authority, and decision stakeholders, then routes the request to the right expert: application engineers for complex validations, or inside sales for standard inquiries. The outcome: Faster response times, stronger competitive positioning, and more evaluation requests converted into purchases.

Win More with Confident, Compliance-Ready Recommendations

Every medical and lab equipment purchase comes with regulatory, technical, and integration hurdles. Buyers need to verify FDA clearances, sterilization compatibility, and EMR or lab system integration before moving forward. Docket’s AI Product Concierge guides them through these details in real time — asking about required clearances, sterilization methods, and system integrations — then matching their needs to your product specifications, compliance documentation, and compatibility data. The outcome: Buyers find products that meet their technical and regulatory requirements. Your sales team receives better-qualified inquiries with clear compliance needs.

Increase Revenue with Complete System Recommendations

Medical and lab equipment rarely function on their own — every instrument depends on compatible accessories, consumables, and service components. Docket’s AI Product Concierge understands these dependencies and guides buyers through complete system configurations. “For this diagnostic analyzer, you’ll also need compatible reagent kits and a maintenance module. For continuous monitoring, here’s the recommended telemetry bundle.” The agent distinguishes required accessories from optional upgrades, helping buyers see total system value while surfacing cross-sell and upsell opportunities that genuinely enhance performance and outcomes. The outcome: Fewer incomplete orders, higher average order values, and stronger customer loyalty through complete, ready-to-use solutions.

How it works

Docket Response Time
Engage
Through contextual dialogue, the agent collects key details — clinical application, existing equipment, regulatory requirements, evaluation timeline, budget authority, and decision process — turning inquiries into qualified opportunities.
Docket Response Time
Qualify
Through contextual dialogue, the agent collects key details — clinical application, existing equipment, regulatory requirements, evaluation timeline, budget authority, and decision process — turning inquiries into qualified opportunities.
Enterprise-grade security by Docket
Convert
Qualified opportunities are routed intelligently: inside sales for standard products, application engineers for complex clinical use cases, and regional reps or channel partners for local accounts. The agent can schedule product demos, evaluation trials, or follow-up meetings automatically.

Seamless Integration with Your Systems

Docket connects to the tools you already use:
CRM & Sales
Salesforce Microsoft Dynamics HubSpot
Data Sources:
Website Technical Data Sheets (TDS) Safety Data Sheets (SDS) Product Information Management (PIM) systems Product catalogs and specifications
ERP & Product Data:
SAP Dynamics 365 Epicor Datacor

Built for Medical Device & Lab Equipment Complexity

Unlike generic chatbots, Docket is purpose-built for technical and regulated product sales — designed to handle the complexity of medical and laboratory equipment.
Understands specifications
Interprets detailed device data — accuracy, throughput, materials, and performance parameters — to recommend the right systems for each clinical or lab use case.
Regulatory intelligence
Filters and matches products based on global standards such as FDA clearance, CE marking, ISO certifications, and clinical compliance requirements.
Application-driven
Guides discovery by clinical application, workflow, and performance needs — not just product names or categories.
Multi-party routing
Seamlessly directs inquiries to the right expert — inside sales, applications engineering, clinical support, or distributor partners — based on complexity and geography.
Trusted by visionary GTM leaders at
Demandbase
Whatfix
Demandbase
ZoominfoPathify

Revenue leaders love Docket

Teams that use Docket see viral adoption of the product and claim they “can’t imagine life without it”
Don’t take our word for it. See it in action.

Don’t take our word for it. See it in action.

Book a demo