Free-to-paid/PLG

Free users are here, help them convert to paid

An AI marketing agent that drives free-to-paid conversion in-product, in real time

Product-led growth works best when users find value before they hit a wall. But most free users churn before they reach their 'aha moment', not because the product isn't good enough, but because no one was there to guide them. Docket's AI marketing agent lives inside your product, activating at the exact moment a user needs help.

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Turn your free tier, into a conversion engine.

Most PLG teams optimize the onboarding flow, the activation email, the in-app tooltip. Nobody optimizes what happens when a user hits a wall inside the product and has nowhere to go. That's where Docket lives.

Find the AHA moment

Conversational agents guide users to value they'd otherwise miss

Most free users don't churn because the product failed them. They churn because they never found the feature that would have changed their mind. A conversational agent that activates at the right moment, when a user is stuck, curious, or close to a paywall, guides them to the value before they give up and leave.

User Level Personalization

No email sequence can replicate what happens inside the product

An upgrade email lands in an inbox at the wrong moment, without context, asking for a commitment the user hasn't earned yet. A conversational agent activates inside the product, at the exact moment the user is already thinking about the paid feature, with full knowledge of what they've done and where they're stuck.

Upgrade conversations belong in product

Every user gets guidance based on their specific behavior

PLG teams typically personalize by cohort. A conversational agent personalizes by individual responding to what this specific user just tried to do, what feature they were on, and what question they just asked. That granularity is what separates a 3% conversion rate from a 6% one.

Aura in Action

Why Conversational Agents Work

In a PLG motion, the product has to sell itself. Conversational agents are what make that possible by being present at every friction point, personalized to every user, and always moving toward value.

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Activate the moment a user hits a wall
Docket is triggered the moments that matter, a paywall hit, a confusing feature, an abandoned workflow. It activates immediately, in context, before the user closes the tab or submits a support ticket. The intervention happens exactly when the user's need is highest.

Explains paid feature value in terms of what the user is already trying to do
Docket doesn't give a generic upgrade pitch. It knows what feature the user just tried to access, what they've been doing in the product, and what they're trying to accomplish. The upgrade conversation is framed entirely in terms of their specific use case, which is why it converts.

Admins and end users get completely different experiences
‍Docket supports branching conversations, webhook triggers, and role-aware flows, so admins evaluating an upgrade get a fundamentally different conversation than end users exploring a paid feature. Personalized AI chat that matches the user's role, behavior, and context in the product.

From stuck free user to booked demo, without leaving the product
When a user's question crosses from feature exploration into commercial territory, pricing, plan comparison, contract terms. Docket offers a direct path to a meeting with the team, bookable without leaving the product.

Testimonials

Now we have a single, centralized source that is able to scale and handle what 12 people were doing

We do quarterly 360s for all of the assigned sales reps, and for the last three quarters we haven't seen one sales rep say that their SE is slow to respond to things. The perception from the sales reps on how we're supporting them has drastically improved.

Jack Torlucci

Director, Solutions Consulting

We needed more engagement on our website and believed going agent-first was the answer—we're an AI-leaning organization, so the concept made sense. What amazed us was the execution: Docket went from kickoff to live in under three weeks, and the agent was immediately having informed, deep product conversations about both our PLG app and developer API. The level of enterprise control we have over accuracy and routing is exactly what we needed.

Olivier Roth

Co-Founder & Chief Growth Officer

In just two weeks, Docket’s AI agent generated 23 meetings,over five times our baseline conversion rate. What surprised us most? 77% of those meetings were booked outside business hours. That’s pipeline we simply would have missed.

Praveen Das

Co-founder,Factors.AI

Frequently Asked Questions

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

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What is an AI marketing agent for PLG companies?

An AI marketing agent for PLG companies is deployed inside your product to guide free users toward activation and upgrade in real time — answering feature questions in context, explaining the value of paid features at the moment a user encounters them, and driving free-to-paid conversion without manual intervention.

How does Docket improve free-to-paid conversion rates?

Docket deploys an AI marketing agent that activates at key friction points — paywall hits, confusing features, abandonment moments — and guides users toward upgrade with personalized, context-aware conversations. Teams using Docket typically see meaningful improvement in free-to-paid conversion rates.

Why do conversational agents outperform email sequences for PLG conversion?

Email sequences reach users at the wrong moment, without product context, asking for commitment before value has been demonstrated. Conversational agents activate inside the product at the exact moment of highest intent — when a user just encountered the feature they need — and guide them toward upgrade in the session, not the next morning.