Zenity case study

How Zenity turned anonymous website traffic into annual pipeline, without adding a single BDR.

Zenity builds enterprise-grade governance and security for agentic AI. Five months after deploying Docket on zenity.io, the website became an always-on qualification engine, converting visitors into booked meetings with zero BDR touch at the top of the funnel.
206
Agent conversations recorded over a 4-week window
15.9%
CTA click-to-meeting rate (industry benchmark: 2–5%)
37%
Conversations classified as meaningful interactions
22.3%
Repeat visitor rate — strong content pull on second visit
The Challenge

A leaking funnel in a category where speed wins.

Zenity builds enterprise-grade governance and security infrastructure for agentic AI, a technically complex product sold to security, IT, and infrastructure buyers at large enterprises.

Their website attracted the right visitors. But the path from "landed on the site" to "conversation with a human" was broken. Static forms, manual BDR follow-up, and zero content surfacing meant qualified visitors evaporated before anyone could reach them.

Four compounding problems were draining every opportunity out of the funnel.
CUSTOMER CHALLENGES

Four cracks in the funnel.
Pipeline leaking out at each one.

Static contact forms and manual BDR follow-up couldn't capture or convert inbound traffic.
Four problems compounded from that dependency.
Speed-to-conversation gaps
By the time a rep followed up on a form submission, the visitor had moved on. Agentic security is a fast-moving category,  delays meant lost deals.
Low lead quality
Static forms attracted high volumes of non-ICP submissions BDRs were triaging junk instead of working real pipeline.
No deployment without accuracy
Zenity required 100% accurate high-level responses before launch.
A wrong answer in front of an enterprise security buyer  was a brand risk.
Content access gap
Sales collateral lived in internal systems and was unavailable to website visitors at the moment of peak intent.
The Strategic Context: Zenity's global VP of Marketing discovered Docket while the team was in Tel Aviv planning an AI-first marketing strategy. The mandate was clear, build agents where they could beat building in-house, starting with the website.
HOW DOCKET SOLVED IT

A fully-trained, ICP-filtered agent ...
Live in Weeks.

Five components required before launch, not a chatbot bolted onto the homepage.
01
Sales-Trained Agent Deployment
Trained on website content and sanitized sales deck. Behavioral rules from day one: "we" language, non-technical early conversation, deflect pricing and support to reps. Competitor positioning patched in before launch.
IMPACT
Agent speaks like Zenity’s best rep,  informed, confident, and never overstepping.
02
Structured feedback & iteration
Shared feedback workflow established pre-launch with keyword flagging for fast issue identification. Zenity's 100% accuracy bar enforced before any public-facing deployment. Same-day prompt updates committed and delivered.
IMPACT
VP approval secured, brand risk eliminated, competitor reconnaissance handled
03
Discovery- First Qualification Logic
Agent qualifies visitors before requesting email,  mirroring how a skilled BDR opens a conversation. ICP visitors (enterprise security/IT) routed to sales. Non-ICP handled gracefully.
IMPACT
Higher intent signals before email ask = better lead quality and fewer junk submissions
04
HubSpot Write-Back & Attribution
Conversations written to contact objects in real time. Dedicated attribution form solves the channel-mixing problem. BDR team notified on new leads and booked meetings via Slack.
IMPACT
Pipeline credit for the agent is provable,  S0/S1 opportunities attributed directly to Docket
05
Ongoing Optimization Cadence
Monthly check-ins with Docket CS to review performance data, tighten qualification logic, and plan new capabilities. Each one is tracked and shipped on a defined timeline.
IMPACT
The agent compounds in quality, not just volume
It's been an interesting and really positive journey. We have open deals right now in discovery that came from Docket and that's just the beginning. I know there's more we can do, but it's working.
Maya Kamoshita
Director of Growth Marketing
KEY RESULTS

Engagement, conversion, and pipeline — all measured, all attributed.

Engagement & conversion
206
Agent conversations in a 4-week window.
22.3%
Repeat visitor rate. More than 1 in 5 visitors returned to engage the agent again.
15.9%
CTA click-to-meeting rate.
3.17%
Site-to-agent engagement in an early measurement window — 101 visitors engaging directly.
Pipeline & revenue
S0/S1
Pipeline created & tracked in HubSpot with clean Docket attribution — the first time Zenity could connect a website visit directly to an open opportunity.
10
Meetings booked through agent-driven qualification in the first active period — without a single BDR touching the top of the funnel.
15%
Pipeline lift target set as Zenity's success benchmark. Early meeting volume and optimization cadence put the trajectory on track.
Pipeline created. Attribution solved. Five months in and the agent keeps getting sharper.

Pipeline created. Attribution solved. Five months in and the agent keeps getting sharper.

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