Analytics and attribution

See exactly what your agent is earning you.

Full-funnel visibility from first conversation to closed revenue. Conversation analytics, AQL conversion tracking, ROI dashboards, and AI-powered improvement suggestions — all in one place.
WHAT YOU CAN MEASURE

Every conversation is a data point. Docket makes them count.

The Docket analytics suite gives marketing and revenue leaders a clear line from website engagement to pipeline contribution. No spreadsheet stitching, no attribution debates — just a clear picture of what your agent is doing and where it can do more.
Conversation analytics
Volume, engagement rate, drop-off points, common questions, objections raised — a complete read on how visitors interact with your agent and where conversations gain or lose momentum.
AQL conversion tracking
Track every step from first message to AQL designation to booked meeting to closed deal. Understand your true conversion funnel — not a proxy for it.
Pipeline & ROI attribution
See the direct pipeline contribution of your Docket deployment — meetings booked, deals influenced, revenue closed. Tie agent performance back to the numbers that matter to the board.
AI improvement suggestions
Docket surfaces recommendations based on actual conversation data — knowledge gaps to fill, question sequences to adjust, routing rules to refine.
BUILT FOR MARKETING LEADERS

The reporting your CMO actually wants to see.

Docket analytics are built around the metrics marketing leaders are accountable for — pipeline contribution, meeting volume, conversion rates, and cost per qualified meeting. Not just chat stats.
Shareable dashboards for leadership reporting
Segment performance by traffic source, ICP tier, or page entry point
Time-series trending to understand agent performance over time
Side-by-side comparison of AQL vs. MQL conversion rates
CRM-synced so pipeline data is always current

Don't take our word for it.

See it in action.

Book a demo