Don’t miss our exclusive session
Why Most AI GTM Initiatives
Implode Within a Year: 3 Battle‑Tested Learnings for GTM Leaders
Date & Time: 2:45 PM to 3:15 PM, Wednesday, May 21
Most AI projects fail not because the tech is broken, but because the foundation is. Using dirty data, overestimating GenAI's limitations, picking the wrong use-cases, and not having strong KPI-ownership alignment dooms pilot projects even before they scale. This session explores three practical fixes every revenue leader should know before deciding to operationalize their revenue team with AI. Walk away with a proven framework and a playbook—validated by ZoomInfo’s rollout across 1,200+ sellers—to avoid false starts and drive sustainable efficiency.
