INTRODUCING AQL

The MQL replacement
you've been looking for has a name. AQL.

MQLs measured activity, AQLs measure true buyer intent. Docket qualifies every web visitor with an agent,  not a form fill.
THE PROBLEM

MQLs aren't working,
 you already know that.

The funnel was built for a buyer who no longer exists, a buyer willing to fill out a form and wait around for a seller to call. Today's buyer doesn't wait, they have a decision before you ever follow up.
1
3
%
Average MQL-to-SQL conversion
HubSpot Industry Report
8
3
%
Buyers define needs before sales
Gartner B2B Buying Survey
INTRODUCING

Meet the AQL,
Agent Qualified Lead.

An Agent Qualified Lead is a buyer that an AI marketing agent has already had a full conversation with, qualifing across pain, budget, ICP, and identifying next steps, all to be handed off to sales with full context.
  • Real conversation, not a form fill
  • Qualified on your ICP, not generic scores
  • Routed instantly with full transcript
INTRODUCING

One continuous motion, from arrival to revenue.

Three steps. One agent. Pipeline that's actually qualified.
Capture
Meet every visitor with conversation, no forms, no waiting, no lost context.
Qualify
An agent collects pain, budget, ICP fit, timeline, and intent, all in their words.
Route
The right rep, briefed and booked, before the buyer closes the tab.

The difference is visible

The results

Real impact, measurable pipeline outcomes.

From anonymous activity to qualified revenue conversations. Docket's marketing agents provide the ability to build a marketing lead gen engine that is  faster, clearer, and built for scale.
[ CONVERSION IMPACT ]

7× Higher next-step conversion

Teams see significantly stronger conversion rates compared to traditional MQL-driven flows, turning more qualified conversations into real pipeline opportunities.
[ ENGAGEMENT QUALITY ]

36% Conversation
start rate

Replacing static forms with AI-led conversations encourages more inbound visitors to engage, qualify, and move further into the buying journey.
[ RAPID DEPLOYMENT ]

Live in 2 weeks

Docket integrates seamlessly with your existing CRM and workflows, helping teams launch faster and start seeing measurable ROI within days, not months.

Everyone tried fixing MQLs.
Nobody fixed qualification.

Progressive Profiling
Spread from fields across multiple touches
Scoring/Personalization
Added points for behaviours and demographics
Chatbots
Glorified forms, hoodwinking people
Instant/Signal Data
Layered third party signals on top of MQLs
What Teams Say

Real results from real marketing teams.

We needed more engagement on our website and believed going agent-first was the answer—we're an AI-leaning organization, so the concept made sense. What amazed us was the execution: Docket went from kickoff to live in under three weeks, and the agent was immediately having informed, deep product conversations about both our PLG app and developer API. The level of enterprise control we have over accuracy and routing is exactly what we needed.
Olivier Roth
Co-Founder & Chief Growth Officer
In just two weeks, Docket’s AI agent generated 23 meetings,over five times our baseline conversion rate. What surprised us most? 77% of those meetings were booked outside business hours. That’s pipeline we simply would have missed.
Praveen Das
Co-founder,Factors.AI