Inbound sales has changed. For many B2B teams, the first sales conversation now happens on the website—often before a buyer ever fills out a form or talks to a rep.
Instead of static forms and delayed follow-ups, companies are increasingly relying on Inbound AI SDRs: AI-powered agents that answer questions in real time, qualify intent, route buyers to the right next step, and write structured context into CRM systems.
Two platforms frequently evaluated in this category are Docket and Breakout. Both are building toward the same future: inbound as an always-on sales function. But they approach that goal with very different operating models.
This post breaks down Docket vs Breakout across real inbound decision criteria—conversation depth, governance, agent architecture, post-conversation intelligence, website personalization, and CRM integration—so teams can understand the tradeoffs and determine which model fits their revenue motion.
TL;DR: Docket vs Breakout
- Breakout is designed around website-first inbound conversion, with strong on-site personalization, a text-based AI SDR, and automated follow-up across email and LinkedIn.
- Docket is designed to function as part of the revenue system, emphasizing sales-grade answers, governed knowledge, voice + text conversations, multi-agent specialization, and structured CRM-ready outputs.
Both platforms address inbound sales. The difference is how deeply inbound is expected to integrate into the sales process.
What Is an Inbound AI SDR?
An Inbound AI SDR is an AI agent that engages buyers directly on your website (and sometimes via voice), answering questions in real time, qualifying intent, booking meetings, and writing structured insights into your CRM.
In practice, this replaces:
- “Form + wait” with “Conversation + routing”
The value of an inbound AI SDR depends less on surface features and more on how it reasons, what it’s allowed to say, and what happens after the conversation ends.
Docket vs Breakout at a Glance
Both Docket and Breakout meet the baseline expectations of a modern inbound AI SDR.
Shared capabilities
- Real-time conversations with website visitors
- Context-aware qualification (beyond email capture)
- Meeting booking and routing
- CRM sync for downstream sales follow-up
Where they differ is what happens inside the conversation and what gets produced after it.
Conversation Modality: Voice + Text vs Text-First
One of the clearest architectural differences is conversation modality.
Docket supports both voice and text, with the ability to switch modes within a single interaction. Breakout centers on a text-first chat experience embedded in the website.
Voice support can matter for:
- Complex or technical explanations
- Mobile visitors
- Buyers who prefer conversational exploration over typing
Text-first experiences tend to work well for:
- Fast qualification
- Scannable responses
- Conversion-focused interactions
Neither approach is universally better; they support different buyer interaction styles.
Trust, Accuracy, and Governance
Inbound AI SDRs tend to fail in predictable ways:
- Hallucinated capabilities
- Stale or conflicting collateral
- Inconsistent answers across pages or reps
These failures introduce not just UX issues, but pipeline risk.
Docket’s approach
Docket centers its inbound agents around a Docket Sales Knowledge LakeTM built from approved, company-specific sources—product documentation, enablement content, security assets, pricing materials, CRM context, call transcripts, and internal discussions.
Responses are grounded in approved material, with clear escalation when questions fall outside defined knowledge boundaries. Docket also supports review workflows (“verified answers”) that allow teams to continuously refine how questions are answered over time.
Breakout’s approach
Breakout emphasizes ingesting GTM content to support inbound conversations and website personalization. Its focus is on ensuring agents reflect current marketing and sales messaging, rather than operating with explicit answer verification workflows.
For teams operating in regulated, security-heavy, or technically complex environments, how knowledge is governed becomes a central evaluation criterion.
Agent Architecture: Single Experience vs Multi-Agent Specialization
Both platforms support customization, but they do so differently.
Breakout: Single inbound experience with dynamic personalization
Breakout adapts a single inbound AI SDR experience using:
- Firmographic identification
- Dynamic conversation flows
- Personalized Blocks and CTAs
- Configurable qualification frameworks (e.g., BANT)
This model works well when inbound goals are consistent across visitors and products.
Docket: Multiple specialized agents
Docket supports deploying different AI agents for different contexts, each with its own:
- Knowledge scope
- Qualification logic
- Routing rules
- CRM write-back behavior
For example:
- An enterprise agent using MEDDIC and routing to an AE + Solutions Engineer
- An SMB agent optimized for speed and demo booking
- A PLG agent embedded in-product and routed to Customer Success
This structure allows inbound conversations to align more closely with how revenue teams are already organized.
Post-Conversation Intelligence
Many inbound AI SDRs sync transcripts and basic qualification data to CRM systems. Docket places additional emphasis on what gets extracted from the conversation.
Docket’s post-conversation analysis
After each interaction, Docket can generate:
- Qualification scores (custom-defined, e.g., MEDDIC)
- Identified competitors and objections
- Technical requirements and integrations
- Budget and timeline signals
- Buying committee insights
These outputs are written directly into CRM records, surfaced in dashboards, and optionally pushed to Slack—so reps show up with context, not transcripts.
Breakout’s outputs
Breakout focuses on:
- Qualification outcomes
- Meeting booking
- CRM sync and notifications
This aligns well with inbound motions where booking and follow-up are the primary objectives.
Website Personalization and Follow-Up
Breakout places a strong emphasis on on-site personalization through its Blocks system, dynamically adapting website experiences based on visitor signals such as UTM data, IP identification, and CRM context. It also supports automated post-visit follow-up via email and LinkedIn.
Docket’s approach is different. Rather than dynamically modifying website UI, Docket prioritizes:
- The depth and quality of the live conversation
- Governed answers
- Context-rich routing into sales systems
The distinction here is where personalization happens: on the website surface versus inside the conversation and handoff.
Integrations and CRM Depth
Inbound systems often succeed or fail based on how well they integrate with the broader GTM stack.
Docket emphasizes broad integration coverage and CRM-first workflows, which matters for teams pulling context from multiple systems (Salesforce, Gong, enablement tools, intent platforms) and writing structured data back into CRM.
Breakout integrates with common GTM tools and focuses on enabling fast setup for inbound conversion workflows.
For CRM-centric revenue teams, integration depth can directly affect time-to-value.
Supporting Sales Beyond Inbound
Inbound doesn’t end at booking. Deals often slow down when technical questions surface mid-cycle.
Docket offers Live Assist, a real-time sales support tool that listens to calls and surfaces contextual guidance—discovery prompts, technical explanations, and objection handling—designed to reduce follow-up delays and reliance on asynchronous internal help.
Breakout’s focus remains on the inbound interaction itself rather than live sales call assistance.
Final Take: Two Inbound AI SDR Operating Models
Both Docket and Breakout are credible inbound AI SDR platforms. Neither is a generic chatbot.
The difference lies in how inbound is expected to function inside the revenue organization.
- Some teams design inbound primarily as a website-led conversion layer, tightly coupled to personalization and automated follow-up.
- Other teams treat inbound as the first step in a full sales process, requiring governed answers, multiple qualification paths, structured intelligence, and deep CRM integration.
Understanding which operating model aligns with your go-to-market strategy makes the differences between Docket and Breakout clearer—especially as inbound becomes a core part of how revenue teams operate in 2026 and beyond.