How Showpad replaced its bot with an agent that qualifies
2,000+ companies rely on Showpad's AI-native sales enablement to arm their field teams in complex, regulated industries. Their legacy chatbot was scripted, dev-gated, and invisible to the CRM. Three months after deploying Patty, Docket's Inbound Demand Agent, that gap closed: 75 qualified leads, every one landing in Salesforce.
INDUSTRY
Software
CUSTOMERS
2,000+
AGENT
Video Avatar
746
new buyer conversations in three months.
75
qualified leads, every one landing in Salesforce.
10%
of conversations became qualified leads.
44+
languages, 50+ countries, one global agent.
CUSTOMER CHALLENGE
Showpad inherited a chatbot it couldn't teach or tune.
Showpad sells to enterprise field-sales teams in complex, regulated industries, buyers who evaluate carefully and ask hard questions before they ever talk to a rep. Their previous setup was chatbot with an AI layer bolted on: fine for a greeting, not equipped to walk a serious buyer through an actual evaluation.
"There's a lot of parity in our industry. We needed an agent that is able to answer the questions that prospects and customers have when they come to our website, without having to reach out to a human." - Brandon Vasciannie, Marketing Director, Showpad
Legacy bot broke when a visitor went off-script
Showpad's buyers ask specific, technical questions, their old chatbot answered the easy ones and stalled on the rest.
Engineering was required to make any changes.
Changing an answer or a guardrail meant a development cycle. Even the smallest change could take weeks.
Did not sync conversations to Salesforce.
Conversations and captured contacts were not tagged to Salesforce, so there was no clean attribution or handoff.
Could not support multi-language or timezones.
Showpad sells across more than 50 countries, at all hours. Their previous solution offered one static experience.
Testimonial
"In about two months, the agent has driven around $200k in pipeline, and the quality is what gets me: the leads land right within our ICP, and we're not chasing junk anymore."
Brandon Vasciannie
Marketing Director
HOW DOCKET SOLVED IT
An AI Marketing agent trained on Showpad's own knowledge.
Docket connected to Showpad's site, ingested more than 1,200 pages of approved product knowledge overnight, and stood up an AI Marketing Agent, Patty, live in about two weeks. It holds a real, freeform conversation, answers only from vetted content through Docket's Sales Knowledge Lake™, qualifies as it goes. This is an agent built into the site, not a chatbot bolted onto it.
Strategic Context
Showpad's gap wasn't visitor engagement. It was the experience.
Moon Kang, Director of Growth Marketing, was Docket's champion. Coming from a chatbot company, he didn't need to be sold on the idea that website conversations drive conversions. What he needed was an agent the board would trust, his team could control, and that pushed data to Salesforce. He ran a full analysis of AI Marketing Agents. What sealed the deal was how the Docket team worked with them, not just what the product did.
"The team was super hands-on, and we felt like we were really involved in the product roadmap, more involved than we ever were with our old vendor."
Brandon Vasciannie
Marketing Director
THE SETUP
Docket's Key Impacts.
01
A product expert agent, not another bot
Docket is an Inbound Demand Agent that identifies new visitors, remembers returning buyers, and answers from actual product knowledge rather than a script.
IMPACT
Buyers get the answers they are looking for right when they get to the site, without waiting for a meeting.
02
Agent updates done in minutes, no ticket needed
Showpad's marketing team has direct access to the platform. They can set guardrails, qualification rules, in plain language, with no engineering ticket and no waiting on someone else's roadmap.
IMPACT
A change that used to wait on engineering now ships the same day.
03
Every conversation lands in Salesforce
Docket qualifies during the conversation, writes those insights back to Salesforce as an AQL (Agent Qualified Lead), with full conversation context and intent attached. When a buyer is ready for a person, a live Slack alert makes the handoff.
IMPACT
The demand the website creates is finally visible to the reps closing the deals.
04
Agents available 24/7, in many languages.
Docket marketing agents can converse in 44 languages and runs around the clock, everywhere Showpad sells.
IMPACT
A visit that used to hit a static English page becomes a conversation, in the buyer's language.
05
Every conversation reveals what buyers are looking for.
Docket logs every conversation and surfaces the challenges, questions, and competitors buyers raise, so market trends show up in real-time.
IMPACT
The website doubles as a live competitive-intelligence feed, not just a lead source.
KEY RESULTS
With Docket, Showpad's website went from a greeter to a qualifier.
In three months, Docket turned Showpad's traffic into deeper conversations, cleaner pipeline, and true global reach, all through one agent.
Engagement & Depth
4.4 minutes
is the average time that visitors are having conversations with their agent.
68.9%
conversations were meaningful, proving that the agent is providing the information needed.
65% increase
weekly conversations went from 60 to 99 with Docket's contextual call-out launch.
Conversion and scale
75 qualified leads
A 10% capture rate — engaging traffic the old chatbot let slip.
23.3% return rate
Site visitors came back with more questions, treating the agent as a trusted rep.
50+ countries
covered by single agent that can speak in 44+ languages right out of the box.
Scale your website without scaling your headcount.
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